Brand Awarness

BRANDAWARENESS ANANTHA PVC PIPES PRIVATE LIMITED
AKNOWLEDGMENT

I
express my deep sense of gratitude to Mr. Sivakumarreddy.
Manager of ananta pvc pipes ltd. For giving permission to me to
take up this project work. I am thankful to staff members and
director of ananta pvc pipes ltd. For giving their valuable time by
providing in completion of my project work.
I express my sincere thank to my project supervision
Mr. Himagiri prasad faculty of marketing, shanthiniketan institute of

technology. For giving inspiring and expert guidance rendered to
me in carrying out this project work.
I would also thankful to Mr. j. Baburao principal. I would also

thankful to faculty members of shanthinikethan institute of
technology. For attending their coS-operation and encouragement in
this project work.

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V.SIVAPRASAD

DECLARATION

I here by declare that the project report entituted . “A study on BRAND

AWARENESS of anantha pvc pipes ltd”. Is carried out under the guidance
of Mr. S.Rajeshkumar faculty of the college and submitted in partial
fulfillment for the degree of master of business administration or
s.K.university. is my original work and not submitted by any other candidate
the findings in this project are collected by me.
Place :
Date :
( K.VISWANATH)
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CHAPTER-1
Industry profile &
Company profile
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INDUSTRY PROFILE
Export of plastics good:
Plastics have excellent potentialities. Our country is equipped with all kind of
processing machinery and skilled labor and undoable, and extra to boost export, finished
plastics products will yield rich divided. ]
Today India exports plastic products to as many as 80 countries all over the world.
The exports, which were stagnant at around rest. 60-70 cores per annum double to 129
craters. The Plastic industry has taken up the challenge of achieving an export target of Rs.
17 cores.
Major export markets for plastic products and linoleum are Australia, Bangladesh,
Canada, Egypt, Hong Kong, Italy, Kuwait, Federal Republic of Germany, Sri Lanka,
Sweden, Taiwan, U.K., U.S.A., and Russia.
With view to boosting the export, the plastics and linoleum’s export promotion
council has urged the government to reduce import duty of plastic raw material, supply
indigenous raw materials at international prices, fix duty, draw backs on weighted average
basis and charge freight rate on plastic products on weights basis instead of volume basis.
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Prospects
The Production of various plastics a raw materials in the country is expected to

double by the end of seventh plan, the consumption of commodity plastics including
LDPE, HDPE, PP, PS AND PVC is immense scope for the use of plastics in agriculture,
electronics, automobile, telecommunications and irrigation and thus, the plastic industry is
on the threshold of an explosive growth.
Role of Plastics in the national economy

Plastics are got perceived as just simple colorful household products in the mind so
common person. A dominant part of the plastics of the percent and future find their
utilization in the areas.
 Agriculture, forestry and water-management.
 Automobile and transportation
 Electronics and telecommunications buildings, construction and.
 Food processing and packaging
 Power and gas distributor.
Importance of pipes industry
We shall look at the basic data about plastics and particularly those properties,
which are so, fuse in practical working with plastics. Plastics are man-made materials. The
oldest raw material for producing plastics is carbonaceous material obtained from coal tar
(benzene, phenol).
Today the majority of raw materials are obtained from petrol chemical source and they
can be economically produced in large quantities.
Plastics have changed our world and day-by-day they are becoming important. They own
their success to whole series of advantage, which they have over conventional materials
such as:
 Lightweight
 Excellent mould ability
 Attractive colors
 Low energy requirements for convention
 Low labor and cost of manufacture
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COMPANY PROFILE
ORIGIN
Rayalaseema is economically backward area in Andhra Pradesh, was rarefied
region for industries. A dynamic entrepreneur Sri S.P.Y. Reddy who is basically a
mechanical engineer started a unit at Nandyal, which manufactures black pipes in 1977.
The determination and hard work of Sri S.P.Y Reddy helped him to overcome the problems
faced by the company in the initial years, and with financial assistance from local
commercial banks. The company could overcome the problems of the merger and is
running smoothly.
Anantha P.V.C pipe Pvt Ltd., was incorporated in the year Feb 2002. The factory is
situated at NH-7, Hampapuram village, Rapthadu mandal and Anantapur district. Anantha
pvc Pipes Private Limited is the manufacturing of the largest and most comprehensive
range of PVC pipes in India.
Its annual production capacity is 18,000 Mts. And it is one of the leading manufacturers
of PVC pipes in south India. Pipes are sold under brand names of MONARCH,
KOHINOOR, and KRISHNA
Later the company started manufacturing of Pvc Pipes, which terminated the
manufacturing of black pipes. This resulted in the formation of a pvt. Ltd. company called
‘ANANTHA PVC PIPES PVT LTD.” With Sri S.P.Y Reddy as the managing director.
The only major competitors to the company are sudhakar pipes, Maharaja Pipes.
The only backdrop to it is the competition from local brands. As the majority of customers
belong to farmers, they consider than quality. The company has to make aware of the
company’s quality standards to them.
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SIZES:
Various sizes ranging from ½ to 10 offered to customers. Even pipes with different
gauges and sizes are manufactured to suit specific conditions.
PACKING:
Packing plays less important role into the products like PVC pipes because the
hallow space inside can be utilized. For the purpose of cubic space utilization in trucks
while transport, Organization is adopting the technique like pipes in pipes.
PAYMENT PERIOD
For Anantha brand the company adopts zero credit policy and goods are not
delivered unless cash remittances are made. For Anantha and sagar brands credit is entitled
up to a week. The difference between these brands is due to brand image.
COVERAGE
At present Andhrapradesh, parts of southern states of Karnataka, Tamilnadu and
kerela are ambit of Anantha PVC pipes pvt ltd. The company extended their sales in the
below regions as shown below.
1979 - Nandyal region (polyphone pipes)
1984-85 - Rayalaseema region (PVC pipes)
1985-86 - Telangana region
1986-87 - Karnataka and Andhrapradesh
1988-94 - Tamilnadu and Karnataka
1991-94 - Kerela
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TRANSPORTATION
The transportation department of Anantha PVC pipes pvt ltd. is very admirable.
This unique strength of the organization enables the dealers to reduce inventory levels to
the minimum. Thus dealers are also supplemented with dealers to reduce inventory levels
to the minimum. Thus dealers are also supplemented with the benefit of the lower tied-up
capital in the form of inventory.
THE INFORMATION ABOUT THE COMPANY
The company is equipped with sophisticated laboratory to carry all tests to ascertain
out going quality level of the pipes. A Nandhi pipe has got I.S.I trademark, which speaks
for itself for the quality of the pipes. Numbers of statistical quality control techniques are
applied to sustain the quality level of the product.
Managers at the company are dynamic and are well educated. Supervisory staff or
intermediate managerial staffs are able in talking their area are not highly educated. Most
of the employees are skilled is uniqueness of workers in Anantha PVC pipes pvt ltd. There
is non-indulgence in trade union activities.
As the company is located in industrial estate of Nandyal, it is facilitated with good
communication networks, which includes telex, fax machine, and Internet. Company has
also got the support of electronic data processing.
The company’s major strength is considered to be transportation vehicles; a unique
cash outflow justifies itself by providing good reputation of the company through improved
customer service.
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FINANCIAL DEPARTMENT
Through initially the company approached the external sources for financial aid, now
the financial status of the company is the very sound and is being run only with self-finance
excepting for loans taken for hypothecation of machinery and stock from SBI Nandyal.
The company follows cash and carry policy for Nandhi brand. The product is not
delivered until the cash is paid and financial department with the help of marketing
department looks after these transactions.
MARKETING DEPARTMENT
Marketing manager who reports to executive director, an assistant marketing
manager who reports and 20 salesmen headed by 30 sales representatives who are headed
by assistant marketing manager heads the marketing department. Marketing mix and
advertising particulars of Anantha PVC pipes pvt Ltd. shows the department’s effective
management of the marketing department in the Organization.
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PERSONAL DEPARTMENT
The personal department consists the details of the executives and workers of the
organization. The organization is formed with Sri S.P.Y Reddy as the Managing director
and executive director who reports managing director. Two marketing managers, financial
manager, public relations officer and quality control officer who all reports to executive
director. Other than executives there are thousand works in the organization.
Panel consisting of managing director, executive director and managers of
concerned departments makes the recruitment and selections of persons. Apart from the
attractive salaries company provides health card facilities.
PURCHASING DEPARTMENT
The perplexing situation i.e. conformed by the manufacturers of the PVC pipes is
scarcity of resin. Though the govt of India has taken various steps to improve supply
conditions of PVC resin; the Indian manufacturers could meet only 50 percent of demand
and remaining 50 percent is met from imports.
The major petrochemical companies are
 Sri ram vinyl ltd.,

 Chem.-plats ltd.,
 Reliance petrochemical ltd.
 National organic chemical industries ltd.
 Indian petrochemical industries ltd.
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Process
The main raw materials are HDPE granules, pp granules. The manufacturings for
pipes consist of mixing various resins along with coloring materials in a mixture and the
prepared material is fed to the extruder. In the extruder, the materials is heated to the
required politicizing temperature [1900 Centigrade to 2300 Centigrade] the extruded
through the die hard to form the pipe. The hot pipe coming out of the extruder is cooled in
a water bath to retain the final shape. The pipe coming out of the extruder is guided through
the water bath suitable traction system. The temperature of the water is maintained by
circulating through the cooling toward and with the help of a chilling plant. The required
length of the pipe is cut with a planetary saw. The cut lengths are titled by titling units and
get corrected in the pipe rack attached to the tilting frames. Later they are stocked
separately. The company has entered into a technical has it is own processing technology.
APPLICATIONS OF UPVC PIPES
 Agriculture and irrigation schemes.
 Rural & urban water supplies scheme.
 Tube well casing.
 Gas and oil supply lines.
 Industrial effluent disposal.
 Sewerage and drainage scheme.
 Air-condition ducting.
 Building installations.
 Industrial ducting.
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GROWTH
Anantha PVC pipes pvt. Ltd. is commission with the objectives of catering to the
agriculture needs of the region. In earlier days tool used for water flow were every
ineffective with high percentage of seepage losses. To counter this has been of Anantha
PVC pipes Pvt. Ltd. the manor irritants in agriculture practices like lack of rain fall, ground
water licking.
Water transport with in the fields has provided magnificent thrust to PVC pipes
market. These factors helped Anantha PVC pipes Pvt.Ltd. to record an excellent growth of
sales. Well-equipped laboratory and quality office looks after the quality. The department
people always striving to the quality.
The companies not only improving the brand name but also it are undertaking the
competitor brands. In 1977 the company takeover the sager brand. The manufacturing plant
of sager brand was at medak district. The Anantha PVC Pipes Company not stopped with
that victory; the company takes over another main competitor’s brand Anantha in 1999, the
manufacturing plant of Anantha plant lies at Anantapur district. The threats of the old
companies are turned to the opportunities to the company by its excellent management.
After the change of management the brand image of these brands are improved. At present
Anantha PVC pipes Pvt. Ltd. stands at market leader position.
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The 7s McKinney Model
The 7s Models provide an effective framework for analyzing the organization and
its activities. In a marketing-led company they can be used to explore the extent to which
the company is working coherently towards a distinctive and motivating place in the mind
of consumer.
STRATEGY
Strategy defines key actions and capability along the major dimensions of
marketing product and service development, sales and channel distribution, business
systems and processes, and management of alliances and partnership.
Anantha follows a clear strategy. The core mission and individual cornerstones of
this strategy are closely matched to an exciting growth market. Anantha is a local company
with a multiple brand and a clear mission-to create new values in quality for the customers,
employees and shareholders. Anantha strategy and business model make it ideally
positioned to develop with in the PVC pipes market, meeting the customers needs with
improved quality that bring together the best of Anantha people, processes and core
capabilities.
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SYSTEM
System refers to all processes and information flows that link the organization
together. It is the formal and informal procedures that support the strategy structure.
It includes management information systems, and capital allocation systems that
govern day-to-day activities
The company’s head office is in Hyderabad spans three floors of high-tech network
and is the operating center for network.
All of Anantha offices and warehouses across the state have been internally
connected through a LAN, WAN connectivity infrastructure is a combination of lease lines
ISDN’s and wireless. The Anantha is being used to drive critical business application such
as local; day to day freight related application as well as for E-mail Communications.
Anantha network hardware equipment is standardized on Dell servers and laptops. Across
state, the company has about 10 servers and about 200 Compaq’s brand P3 and p4 PC’s.
Windows NT is the standard OS for all the above but the company also has windows 2000
and windows XP based servers and clients now.
Anantha has invested in a 256 Leased line to its head office, which houses the
servers with all their global applications. This link allows these applications to be offered to
Anantha local customers effectively and efficiently. At present Anantha’s Network has a
star topology.
Anantha has adopted wireless platform because it supports a range of activities
including Anantha’s stock forwarding, financial accounting, and billing, MIS.
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STYLE
Style refers to management style: more matter of what managers do than what they
say, how do a company’s managers spend their time? What are they focusing attention on?
Symbolism – the creation and maintenance (or sometimes deconstruction)
Of meaning is a fundamental responsibility of managers. It refers to the leadership
approach of top management and the organization overall operating approach; also the way
in which the organizations employees present themselves to the outside world, to suppliers
and customers.
Anantha follows a participative management system. Anantha management
conducts a general meeting every month in which the representatives of all levels of
management are participating. Anantha insists on a policy of equal opportunity, by
selecting, developing and retaining employees on the basis of ability and qualifications for
the work to be performed. This is done without discrimination or prejudice under any
circumstances. Anantha encourages the involvement of employees in the planning and
direction of their work.
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SKILLS
Skills refers to what company does best; the distinctive capabilities and
competencies that reside in the organization or the dominant attributes or capabilities that
exist in the organization.
The lower level management of the organization has skills those, which are needed
for communication, computer knowledge, and industrial knowledge.
The staffs in the middle level management possess technical skills relating to
machinery control, pipe technology and production regulation. Those in the warehouse
possess inventory management skills. Apart from this non-technical skill like human
resource management is also present.
The top-level management possesses skills that uphold and develop brand image.
Possess the skills to achieve the company’s overall commitment of customers and the
company budget.
SHARED VALUES:
Shared value is also known as super-ordinate goals. They are the guiding concepts,
fundamental ideas around which a business is built simple,usually at abstract level, have
great meaning inside the organization even though outsiders may not see or understand
them.
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Mission statement
The mission statement of Anantha is as follows.
 To be the preferred supply chin partner to out customers.
 To be the recognized as the best in the world at what we do.
 To create new values in the quality for our customers, employees
and shareholders.
Vision statement
The vision statement of Anantha is as follows
“Creating new values in quality by working together for you”
STAFF
The people / human Resource management – processes used to develop managers,
socialization process, ways of shaping basic values of management cadre, ways of
introducing young recruits to the company, ways of helping to manage the careers of the
employees.
Anantha staff consists of skilled employees the human resources dept provides
training to all the employees.
The recruitment process is needed based and activity based recruitment. The
company selects only those candidates who have a formal degree with respect to
engineering or quality management or persons who have experience in those fields. The
employee’s presently in the organization have promotion based on their performance.
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Selection process
Once the assessment of the application is done the applicant will be advised
whether he / she have been selected for a round interview. This will take the form of a
telephone interview.
If his /her interview is a success he /she will be invited to attend one of Anantha
assessment centers where their will be further interviews together which individual and
group exercises there will be also be an opportunity to find out more about the company
and to meet managers and recent graduates.
EMERGENCE OF PVC CONCEPTS AND ITS SOCIALIZATION
Growing domestic agricultural and industrial requirements of the modern world
ware in quest for the new substance, which could serve the need and wants of the today’s
man. Although metals wore meeting major chunk of the fabrication demands of the modern
world, formability and weight constant were real impediments. In light of this situation, the
substance called plastics, which has got all desired characteristics the modern man, was
discovered. This carbonaceous with excellent physical stability could replace most of the
earlier used metals, wood etc.,
Although acceptance and socialization of this new innovation was slow it had
shown encroachment into the life’s of the today’s man. Now plastics are omnipresent and
serving numerous fields. Heavily modernized communication sector, fiber equipment are
only few applications in multi various uses of the plastics.
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PVC PIPES AND ITS ECONOMIC ROLE
Cheap occupation in India is agriculture. For the developing countries like, India
modernization of the agriculture practices assumes pivotal places in improving the
economic status and the process of modernization. Includes usage of high productive.
Plastics supplement to greater extent manufacturing of tools required for new agricultural
practices.
The usage of polyvinyl chloride pipes in agricultural fields; lessen water seepage,
which was predominant in earlier practices, with services of P.V.C pipes, water can be
transported efficiently with lesser, from the place of higher water potential to the place of
lower water potential.
Presently the revolutionary tried in water management speaks much about drip
irrigation, which is developed in Israel and is practiced by all agricultural based nations in
the world. Drip irrigation greatly used P.V.C pipes as core tools of implementation with the
services of this sort, P.V.C pipes one way or the other strengthening the hands of country’s
economy.
A part with the refereed P.V.C pipes supplemented with fitting is used in houses for
electrical connection and other domestic purposes. A part from these two applications it has
got wide applications even in industrial sectors, P.V.C pipes with much unique heart,
chemical and physical characteristics serve many industrial purposes.
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Even the characteristics of weight and low price attract many more applications.
Rigid PVC PIPES have been manufactured in India from the sixties on imported extrusion
lines and there after indigenous plan were few pipes manufactures up to 1978-79 and large
production capacity was created during 1979-83.
When many extrusion lines were imported from batten Field, Cincinnati, kraaus-
maffi etc. the government allowed the imports of sophisticated and high output plants,
which were not available indigenously.
It is essential for the company to carryout continuous research and development to
up date technology, for higher output, loss energy cost per kg of output, quality of products
etc.
TECHNICAL DETAILS ABOUT PVC PIPES:
Ingredients
 PVC region
 D.B.L.S
 T.B.L.S
 L.S
 C.S
 STEARIC ACID
 HYDROCARBON
 CALCIUM CARBONAT
 TITANICDIOXIDE
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MANUFACTURING PROCESS
Hot forward extrusion is employed for the manufacturing of PVC pipes resin with
weighted.
Amounts of other ingredients, which are carried to the hot chambers. The high
temperature of hot chamber melts ingredients and content of the given forward transit to
get allow pipes of required dimension. As the pipes come out the heat chamber, cool the
pipe immediately. Pipes of desired length are cut with the aid of stop and power hacksaw.
Production is made in various sizes ranging from ½ to 10’’ according to usage.
REINFORCED PLASTICS
Although plastics have high strength to weight ratio, they are not as strong as metals
and deform permanently under load. It cannot be placed under extremely high or low
temperature like metals and other materials. Modern invention of glass or carbon black as
reinforcing fillers have a way for making high strength bearing plastics and they are at a
times replace steel.
ALLOYS
Physical mixture of two or more polymer is termed as alloys. Physical blending of
two polymers is needed because every polymer has certain set of good properties.
Design of special products that should have specific set of properties may not be
obtained if it is made only from one polymer by blending two polymers we can get the
required combination of properties. For example polystyrene is highly amorphous and rigid
but has low impact strength. If it is blended with rubbery material, product will be of high
strength, rigid.Thus by alloying a wide range of products can be made. Although alloys are
physical mixtures of polymers, hydrogen bonds are formed between groups with hydrogen
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REVIEW OF LITERATURE
Marketing is a typically seen as the task of creating promoting and delivering of

goods and services to customers and business. One of the shortest definitions of marketing
that is meeting needs profitability. Marketing is the set of all actual and potential buyers of
the Marketing offers.
“Market demand for a product is the total value that would be brought by a defined
customer groups in a defined geographical area in a define time period in a defined market
environment order a defined marketing program. Marketing potential is Quality of
maximum possible opportunity of sales for a specific future period in a specific area
available for all company’s selling goods and services.
Total Market potential is maximum amount of sales that might the available at all the
firms in an industry during the given period under given level of industry marketing effect
and given environment conditions. A common way to estimate total market potential is
estimate potential number of buyers times the average quantity purchased by a times the
price.
Be side estimate total potential and area potential, a company needs to know the actual
industry sales taking place in its market. This means identifying its competitors and
estimating their sales.
This type of reports can give the company valuable information about its total product
category sales as well as brand sales. Its can compare its performers to total industry and or
any particular competitors to see whether it is gaining or losing shatter.
Need For The Study
Anantha PVC pipes in their continuous desire for improving customers

awareness intended to study each product offered to the customers so as to improve the
facilities and products provide to them. And how much easily the product was available to
the customer, what are the different types of pipes offered to sell.
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The Role of brands
Brands identify the source or marker of a product and allow consumers either
individuals or organizations to assign responsibility to a particular manufacturer or
distributor. Consumers may evaluate the identical product differently depending on how it
is branded. Consumers learn about brands through past experiences with the product and it
marketing program. Then find out which brand satisfy their needs and which once do not.
As consumers lives become more complicated, rushed , and time starved, the ability of
brand to simplify decision making and reduced risk is invaluable.
Brands also perform valuable functions for firms. First they simplify product
handling or tracing. Brands help to organize inventory and accounting records. A brand
also offers the firm legal protection for unique features or aspects of the product. The
brand name can be protected to registered trademarks ; manufacturing process can be
protected through patents; and packaging can be protected through copy rights and designs.
This intellectual property rights ensure that the firm can safely invest in the brand and reap
the benefits of a valuable asset.
Brands can signal a certain level of quality so that satisfied buyers can easily
choose the product again. Brand loyalty provides predictability and security of demand for
the firm and creates barriers to entry the make it difficult for the other firms to enter the
market. Loyalty also can translate into a willingness to pay a higher price often 20 to 25
percent more. Although competitors may easily duplicate manufacturing process and
product designs, they cannot easily match lasting impressions in the mind of individuals
and organizations from years of marketing activity and product experience. In the sense,
branding can be seen as a powerful means to secure a competitive advantage.
To firms, brands thus represents enormously valuable pieces of legal property that can
influence consumer behavior , be bought and sold, and provide the security of sustained
future revenues to their owner. Large earning multiples have been paid for brands in
mergers or acquisitions, starting with the boom years of the mid -1980’s. The price
premium is often justified on the basis of assumptions of the extra profits that could be
extracted and sustained from the brands, as well as the remainders difficulty and expense of
creating of similar brands from scratch. Wall street believes that strong brands result in
better earning and profit performance for firms, which, in term, creates grater value for
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shareholder. Much of the recent interest in brands by senior management has been a result
of these bottom line financial considerations.
The Scope of Branding
The scope of the study is to find out the brand awareness with reference to pipes. The
study covers the different aspects of branding.
This has been conducted in Anantapur zone. Data have been collected from
customers by a personal interview. The researcher took 3 weeks to study the entire
customer perception .
How then do you “brand “a product? Although firms provide in imputes to brand
creation through marketing programs and other activities, ultimately a brand is some thing
that resides in the minds of consumers. A brand is a perceptual entity that is routed in
reality but reflects the perceptions and perhaps even the idiosyncrasies of consumers.
Branding
Branding is endowing products and services with the power of a brand.

Branding is all about creating differences. To brand a product, it is necessary to teach
consumers “who” the product is by giving it a name and using other brand elements to
identify it aswell as “what” the product does and “why” consumer should care. Branding
involves creating mental structures and helping consumers organize their knowledge
about products and services in a way that clarifies their decision making and , in the
process, provides value to the firm .
For branding strategies to be successful and brand value to be created,
consumers must be convinced that there are meaningful differences among brands in the
product or services category . The key to branding is that consumers must not think that all
brands in the category are the same .
Brand differences often are related to attributes or benefits of the product

itself. Other have been leaders in their product categories for decades due, in part , to
continual innovation . Other brands create competitive advantages through non-product-
relatedBranding can be applied virtually any where a consumer has a choice. It is possible
to brand a physical good , a service , a store, a person, a place , an organization, or an idea.
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OBJECTIVES
The main objective of the study is to know the brand awareness on

Anantha PVC pipes in Anantapur town .
The specific objectives of the study are:
1. To know the brand awareness of different activities like advertising and marketing
activities .
2. To know the factors influencing the purchasing of the pipes.
3. To know about the promotional activities of the Anantha PVC pipes.
4. To know the customer was utilizing any schemes what Anantha PVC gives.
5. To know the customer was aware the different Anantha PVC sub-brands.
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METHODOLOGY
RESEARCH DESIGN :
A research design is the specification of methods and procedures for

acquiring the information need to structure or to solve problem. It is the over all potential
pattern or frame work of the project that stipulated what information to the collected, from
which source by what procedures. Generally contain three basis types of methods for
research projects.
They are:
I. Descriptive Research
II. Analytical Research
III. Conclusive Research
I. Descriptive Research:
The Research has been interested in known in the

proportion of people in a give population who have behaved in a particular
manner , making projections of certain thing and determining the relation
between two more variable in some areas. As the setup has been a well
structured and rigid which could not be changed by giving sufficient thought in
informing questions, deciding type of data to be collected and procedure that has
been used give the proof of using descriptive research.
In descriptive also there has been use of cross sectional

studies only because the researcher has taken only a sample of element from the
given population. In the cross sectional study the survey research has been
selected, as a detailed has to be obtained from a sample of large population.
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II.Analytical Research:
The researcher has used their results of the statistical and

mathematical analysis to arrive at conclusion to show the scope and other needs
for expanding the market.
II. Conclusive Research:
Based on the Descriptive Research and Analytical Research the

company can comes a conclusion regarding their future course of action.
Types of Survey:
Research means investigation of the materials to establish facts. To

accept the facts their needed some proof. In simple words we can say, “agree
with reason “, the work is a continuous process full of questioning. Researchers
come out with some short of solutions for the existing problems. Marketing
managers conduct formal marketing studies to go through specific problems and
opportunities for betterment.
Types of Sampling:
“Conventional Sampling Method”
Sample Size:
Out of total population in Anantapur 100 was the Sample size.
Data Source :
The data that is being used in study was collected from two methods.
i.e.,
A. Primary data
A.I.M.S. COLLEGE
- 27 -
B. Secondary data
A. Primary data:
The primary data do not exit already in record and publications. The
research has gathered primary data a fresh for specific survey. The primary can
be gathered by way of observation method where the research mix the people
concerned with the use of particular product and note important closes by
observing the respondents. The second method of primary data is by way of
experimentation method where by some variables are allowed to very under
controlled environment and its cause and effect relationship is studied. The third
method of data is by way of conducting survey.
In this project using survey method primary data is collected through
questionnaire .
B. Secondary data:
The Secondary data refers to those data which were gathered for
some offer purpose and are already, available in the firms internal records and
business, magazines, government publications, company websites , competitors
websites brochures. In this project the secondary data is collected through
companies website and brochures.
Research instrument:
A well structured, preplanned, cross-questioning , “Questionaire”
Types of Questionaire:
Both open and close- ended questionnaire

“Survey”through direct personal contact.
A.I.M.S. COLLEGE
- 28 -
LIMITATIONS
1. The study is confined to the Anantapur region only
.
2. The study is confined to a period of eight weeks, which certain
value addition of project to certain extent.
3. Customer purchasing strategies, which may differ from place to place in many
aspects, are not covered by the study.
4. Personal prejudices of the managers, frontline officials and consumers are not
considered.
5. Personal bios was not influenced to this study.
6. Only Agriculture and domestic segmentation was interpreted here .
7. Quality of information is based on the degree of brand awareness among

customers .
A.I.M.S. COLLEGE
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DATA ANALYSIS
Brand aware mostly preferred by consumers.
Table : Showing the respondents rating for questioner of Brand aware mostly preferred by
consumers.
P1 P2 P3 P4 P5 P6
PVC 58 9 26 7 - -
Vasavi 3 30 4 36 23 4
Vijaya 2 3 8 21 60 6
Nalanda 2 - - 2 13 83
Star 3 24 27 30 6 10
Nandi 31 33 29 - 3 4
From the above table weighted arithmetic mean method has been followed under –score
method points. For each and every priority points are allotted
Score= No. of respondents *points
Total score PVC= (58*6)+(9*5)+(26*4)+(7*3)=518

Total score Vasavi=(2*6)+(30*5)+(4*4)+(36*3)+(23*2)+(4*1)=354
Total score Vijaya=(2*6)+(3*5)+(8*4)+(21*3)+(60*2)+(6*1)=248
Total score Nalanda=(2*6)+(0*0)+(2*3)+(13*2)+(83*1)=127
Total score Star=(3*6)+(24*5)+(27*4)+30*3)+(6*2)+10*1)=358
Total score Nandhi=(31*6)+(3*5)+(22*4)+(7*3)+(3*2)+(4*1)=470
A.I.M.S. COLLEGE
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Weight= Total score / No. of respondents
Table (b): Showing respondents priority on PVC pipes, Vasavi, Vijaya, Nalanda, Star and
Nandhi.
Name Total score Weight Rank

PVC 518 5.18 1
Vasavi 354 3.54 4
Vijaya 248 2.48 5
Nalanda 127 1.27 6
Star 358 3.58 3
Nandi 470 4.70 2
Inferences:
From the above table it is inferred that PVC first rank, Nandhi second rank, third
rank is Star, fourth is Vasavi, fifth is Vijaya, and sixth rank is Nalanda for dimension
“mostly preferred by consumers”.
A.I.M.S. COLLEGE
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Which company products do proper to use
P1 P2 P3 P4 P5 P6
PVC 19 9 22 9 33 8
Vasavi 2 7 33 5 18 35
Vijaya 30 24 4 10 30 2
Nalanda - - 15 9 - 76
Star 2 26 6 36 16 14
Nandi 32 6 50 9 - 3
For the above table weighted arithmetic mean method has been followed under –
score method points. For each and every priority points are allotted.
Score=No. of respondents*points
Total score PVC=(19*6)+(9*5)+(22*4)+(9*3)+(33*2)+(8*1)=357

Total score Vasavi=(2*6)+(7*5)+(33*4)+(5*3)+(18*2)+(35*1)=265
Total score Vijaya=(30*6)+(24*5)+(4*4)+(10*3)+(30*2)+(2*1)=408
Total score Nalanda=(0+0)+(15*4)+(9*3)+0+(76*1)=163
Total score Star=(2*6)+(26*5)+(6*4)+(36*3)+(16*2)+(14*1)=320
Total score Nandhi=(32*6)+(6*5)+(50*4)+(9*3)+0+(3*1)=452
A.I.M.S. COLLEGE
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Weight= Total score / No. of respondents
Showing respondents priority on PVC , Vasavi, Vijaya, Nalanda, Star and Nandhi
Name Total score Weight Rank

PVC 357 3.57 3
Vasavi 265 2.65 5
Vijaya 408 4.08 2
Nalanda 163 1.63 6
Star 320 3.2 4
Nandi 452 4.52 1
Inference:
From the above table is it is inferred that Nandhi is first rank, Vijaya second rank,
third rank is PVC, fourth is Star, fifth is Vasavi, and Sixth is Nalanda for dimension
“mostly preferred by consumers”
A.I.M.S. COLLEGE
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Expect from pipes company
P1 P2 P3 P4
Quality 96 3 1 -
Weight less - 40 48 12
Length 5 55 46 4
Colour 7 - 13 80
From the above table arithmetic mean method has been followed under – score method
points. For each and every priority points are allotted .
Score= No. of respondents*points
Total score quality=(96*4)+(3*3)+(1*2)+0=395

Total score weight less=0+(40*3)+(48*2)+(12*1)=228
Total score length =(5*4)+(55*3)+(46*2)+(4*1)=261
Total score color=(7*4)+0+(13*2)+(80*1)=134
A.I.M.S. COLLEGE
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Weight = Total score/No. of respondents
Showing respondents priority on PVC, Vijaya, Nalanda, Star ,and Nandhi..
Total score Weight Rank

Quality 395 3.95 1
Weight less 228 2.28 3
Length 261 2.61 2
Colour 134 1.34 4
Infrence:
From the above table it is inferred that quality first rank, length second rank ,
third rank is weight less, fourth is color, for dimension “mostly preferred by consumers”.
A.I.M.S. COLLEGE
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Aware of PVC pipes company
Names Responses Percentages

Yes 100 100%
No 0 0%
Total 100 100%
Aware of PVC pipes company
Persentages
0%
Yes
No
100%
Inference:
From the above table it is inferred that out of 100 respondents, 100% have aware
the PVC pipes company.
A.I.M.S. COLLEGE
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Know about the brand PVC pipes
Decision Responses Percentages

Print media 4 4%
Television 2 2%
Friends& Rel 64 64%
Dealers 30 30%
Total 100 100%
Know about the brand PVC pipes
Percentages
4%
2%
30%
Print media
Television
Friends& Rel
Dealers
64%
Inference:
From the above table it is inferred that out of 100 respondents, 4% customers are
know about the PVC pipes through print media, 2% customers are know about the
PVC pipes through television 64% through friends and 30% through dealers.
A.I.M.S. COLLEGE
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PVC is the best company in A.P

S.Agree 39 39%
Agree 33 33%
Not decide 0 0%
Disagree 28 28%
S.Disagree 0 0%
Total 100 100%
PVC is the best company in A.P
Percentages
0%
28%
S.Agree
39%
Agree
Not decide
0% Disagree
S.Disagree
33%
Inference:
From the above table it is inferred that out of 100 respondents, 39% customers have
strongly agreed that the PVC pipes company is best company in A.P while 33% have
agreed, 28% of disagreed.
A.I.M.S. COLLEGE
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Inspired to buy the PVC pipes by:

Friends 29 29%
Relatives 39 39%
Neighbors 8 8%
Advertisements 24 24%
Total 100 100%
Inspired to buy the PVC pipes by:
Percentages
24%
29%
Friends
Relatives
8% Neighbors
Advertisements
39%
Inference:
A.I.M.S. COLLEGE
- 39 -
inspired to buy the PVC pipes through friends, 39% haver relatives, 8% have neighbors and
24% have advertisements.
Regular customer to PVC company or dealers

Yes 50 50%
No 50 50%
Total 100 100%
Regular customer to PVC company or dealers
Percentages
Yes
50% 50%
No
Inference:
From the above table it is inferred that out of 100 respondents, 50% of the people
are regular customers and 50% people are not regular customers to the PVC pipes.
A.I.M.S. COLLEGE
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Interested to buy the pipes from

Company 10 10%
Dealers 47 47%
Brokers 3 3%
Friends 2 2%
Showroom 38 38%
Total 100 100%
Interested to buy the pipes from
Percentages
10%
Company
38%
Dealers
Brokers
Friends
47% Showroom
2%
3%
Inference:
From the above table it is inferred that out of 100 respondents, 10% customers are
interestd to buy the pipes directly from company while 47% through dealers, 3% through
brokers, 2% through friends and 38% through showroom.
A.I.M.S. COLLEGE
- 41 -
PVC company mainly concentrates on agricultural sector

S.agree 2 2%
Agree 44 44%
Not decides 54 54%
Disagree 0 0%
S.disagree 0 0%
Total 100 100%
PVC company mainly concentrates on agricultural sector
Percentages
0%
0%
2%
S.agree
Agree
44% Not decides
54%
Disagree
S.disagree
Inference:
A.I.M.S. COLLEGE
- 42 -
From the above table it is inferred that out of 100 respondents, 2% heve strongly
agreed that the PVC pipes company mainly concentrates on agricultural sector, while 44%
have agreed and 54% have not decided.
The customers of the PVC company

Yes 68 68%
No 32 32%
Total 100 100%
The customers of the PVC company

Percentages
32%
Yes
No
68%
Inference:
From the above table it is inferred that out of 100 respondents, the customers of the
PVC company 68% customers have yes and 32% have no.
A.I.M.S. COLLEGE
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The customer of the PVC company since

less then 6 Months 61 61%
6 to 12 Months 32 32%
1 to 2 years 3 3%
More then 2 years 4 4%
Total 100 100%
The customer of the PVC company since

Percentages
3% 4%
Less then 6
Months
6 to 12 Months
32%
1 to 2 years
61%
More then 2 years
Inference:
A.I.M.S. COLLEGE
- 44 -
From the above table it is inferred that out of 100 respondents, the customer of the
PVC company since 61% are customers of PVC pipes company less than 6 months
while 32% are since 6to 12 months, 3% 1 to 2 years and 4% are since more than 2
years.
Company provides better services than other company

S.agree 38 38%
Agree 60 60%
Disagree 2 2%
S.disagree 0 0%
Total 100 100%
Company provides better services than other company

Percentages
2% 0%
38% S.agree
Agree
Disagree
60% S.disagree
Inference:
A.I.M.S. COLLEGE
- 45 -
From the above table it is inferred that out of 100 respondents, company provide better
services than other company 38% customers have strongly agreed while 60% customers
have agreed and 2% have disagreed.
PVC pipes uses chemicals its problems which will effect drinking water

S.agree 3 3%
Agree 63 63%
Not decides 6 6%
Disagree 3 3%
S.disagree 25 25%
Total 100 100%
Graph: PVC pipes uses chemicals its problem which will effect drinking water
Percentages
3%
25%
S.agree
Agree
Not decides
3%
Disagree
6%
S.disagree
63%
A.I.M.S. COLLEGE
- 46 -
Inference:
strongly agreed that the PVC pipes uses chemicals that will effect drinking water 63%have
agreed 6%have not decided 3%have disagreed and 25%have strongly agreed .
Using the pipes for the purpose of

Drinking water 1 1%
Water flow 69 69%
Power wiring 0 0%
Others 30 30%
Total 100 100%
Graph: using the pipes for the purpose of

Percentages
1%
30%
Drinking water
Water flow
Power wiring
0% Others
69%
A.I.M.S. COLLEGE
- 47 -
Inference:
From the above table it is inferred that out of 100 respondent, using the pipes for the
purpose of 1% has drinking water, 69%have water flow and 30%have others.
PVC pipes price are low

S.agree 36 36%
Agree 63 63%
Not decides 1 1%
Disagree 0 0%
S.disagree 0 0%
Total 100 100%
Graph: PVC pipes price are low

Percentages
0%
1% 0%
36% S.agree
Agree
Not decides
Disagree
63% S.disagree
A.I.M.S. COLLEGE
- 48 -
Inference:
From the above table it is inferred that out of 100 respondent, 36%customers have
strongly agreed the PVC pipes price are low, 63%have agreed and 1%has not decided .
The company to produce other agricultural products

Yes 96 96%
No 4 4%
Total 100 100%
Graph: The company to produce other agricultural products

Percentages
4%
Yes
No
96%
Inference:
A.I.M.S. COLLEGE
- 49 -
From the above table it is inferred that out of 100 respondents , 96%customers have
yes the company to produce other agricultural products and 4%have no .
The influencing factors to buy with this brand

Quality 44 44%
Pricing 33 33%
A.S.& Services 19 19%
Good will 4 4%
Total 100 100%
Graph: The influencing factor to buy with this brand

Percentages
4%
19%
Quality
44% Pricing
A.S.& Services
Good will
33%
A.I.M.S. COLLEGE
- 50 -
Inference:
From the above table it is inferred that out of 100 respondents , 44% customers
have quality the influencing factors to buy with this brand, 33%have pricing. 19% have
after sales and services and 4% have goodwill .
The quality of the product is good

S.agree 28 28%
Agree 72 72%
Can’t say 0 0%
Disagree 0 0%
S.disagree 0 0%
Total 100 100%
Graph; The quality of the product is good

Percentages
0%
0%
0%
28%
S.agree
Agree
Can’t say
Disagree
S.disagree
72%
A.I.M.S. COLLEGE
- 51 -
Inference:
From the above table it is inferred that out of 100 respondents ,28% of the
customers strongly agreed that the quality of product is good and 72%have agreed .
PVC pipes services are excellent

S.agree 31 31%
Agree 68 68%
Can’t say 0 0%
Disagree 1 1%
S.disagree 0 0%
Total 100 100%
Graph: PVC pipes services are excellent

Percentages
1%
0% 0%
31%
S.agree
Agree
Can’t say
Disagree
S.disagree
68%
A.I.M.S. COLLEGE
- 52 -
Inference:
From the above table it is inferred that out of 100 respondents, 31%customers have
strongly agreed the PVC pipes customer services are excellent while 68% have agreed and
1% has disagreed .
Could you tell me have you seen this advertisement before?
Options Number of respondents % of respondents

Yes I saw 16 32
No I Don’t see 34 68
Total 50 100
Graph: Advertisement
80
68
70
60
50
Yes I saw
40 34 32 No I Don’t see
30
20 16
10
0
Number of % of respondents
respondents
Inference:
A.I.M.S. COLLEGE
- 53 -
It shows that 68% respondents they don’t see the PVC advertisement. Just
32% respondents they see PVC advertisement
Could you tell me which brand advertisement is this ?
Brand Number of respondents % of respondents

PVC Pipes 16 100
Others 0 0
Total 16 100
Graph: Brand Advertisement is this

% of respondents
PVC Pipes
Others
100
A.I.M.S. COLLEGE
- 54 -
Inference:
All respondents they conformed this is an Anantha PVC pipes advertisement.
Are you aware of any Anantha PVC schemes ?

Yes 10 20
No 40 80
Total 50 100
Graph: Respondents response for PVC schemes
90
80
80
70
60
50 Yes
40
40 No
30
20
20
10
10
0
Number of respondents % of respondents
Inference:
A.I.M.S. COLLEGE
- 55 -
80% of respondents they don’t heard PVC schemes, nearly 20% of respondents
they heard PVC schemes
Have you participated any PVC pipes schem

Yes 0 0
No 10 100
Total 10 100
Graph: Have you participated any PVC pipes schemes
120
100
100
80
Yes
60
No
40
20 10
0 0
0
respondents
Inference:
A.I.M.S. COLLEGE
- 56 -
Those people who are aware of PVC schemes they are also not participating those
schemes.
Do you see where PVC pipes was sold?

Yes 50 100
No 0 0
Total 50 100
Graph: Respondent response for see where PVC pipes sold
120
100
100
80
Yes
60 50
No
40
20
0 0
0
respondents
Inference:
A.I.M.S. COLLEGE
- 57 -
All respondents are seen where PVC pipes sold.
Which type of shop do you see PVC pipes sold?
Location Number of respondents % of respondents

Electric shop 50 100
Petrol filling stations 16 32
Dealers 6 12
Fabric shops 0 0
Garages 0 0
Graph: Respondents see where PVC pipes sold
120
100
100
80 Number of
respondents
60 50
% of respondents
40 32
16 12
20 6
00 00
0
op ns rs s s
io le op ge
sh t a h a
c st
a De s ar
ctri g br ic G
e in
El fill Fa
l
tro
Pe
A.I.M.S. COLLEGE
- 58 -
Inference :
100% respondents they see automobile shops, 32% of the respondents said they
see in electric shop and 12% they see in garage;. Any where all are aware exclusive PVC
showrooms in Anantapur town.
What are the two aspects do you see before buy a pipes
Attribute First rank Second rank

Life of the Pipe 48 2
Pipe not failing in the 0 0
warranty period
Attractiveness of warranty 0 6
terms
Being easily available in 0 4
shops
Price of the pipe 2 22
Being made with high 0 6
technology
Total 50 50
60
50
40
First rank
30
Second rank
20
10
0
Life of the
Attractiveness
Price of the
of warranty
Pipe
pipe
A.I.M.S. COLLEGE
- 59 -
Inference:
94% of respondents they consider life of the pipe is first choice and 4they consider
price also for the first choice. Price and company brand was reached second highest place.
Do you yourself take decision with respect to replacement of pipes?

Yes 70 97.22
No 2 2.78
Total 72 100
120
97.22
100
80 70
Series1
60
Series2
40
20
2 2.78
0
respondents
Inference:
A.I.M.S. COLLEGE
- 60 -
From the above table it is concluded that 97% of respondents are take decision their
own. 3% respondents not take decision for replacement of pipes.
When you think, if you replace your pipes what are your choices?
zz
Name First Brand Second brand Third Brand
Nandhi 34 24 2
PVC 20 28 10
Vasavi 0 8 12
Star 2 0 12
Nalandha 2 0 6
Vijaya 2 0 6
Other pipes 2 0 14
40
35
30
25 First Brand
20 Second brand
15 Third Brand
10
5
0
i vi
dh VC sa a r dh a ya p es
n P St n ija i
Na Va a la V
erp
N th
O
A.I.M.S. COLLEGE
- 61 -
Inference:
It is concluded that most of the respondents they prefer Nandhi for their first choice.
PVC is second first and Vasavi and Star is the third choice for second choice PVC is first,
Nandhi is second and remaining is third other that mean local pipes is first for third choice
remaining are next second and third.
Which of this brands are You have heard?
Pipe Brands No, of Respondents % of respondents

PVC 50 100
Star 32 64
Nalandha 22 44
Nandhi 50 100
Vasavi 40 80
Others 35 70
120
100
80 No, of
Respondents
60
% of respondents
40
20
0
C ar a hi vi rs
PV St ndh nd asa the
la Na V O
Na
A.I.M.S. COLLEGE
- 62 -
Inference:
It is concluded that 100% of the respondents aware of both PVC and Nandhi Vasavi
has 80% Star is 60% and remaining are less than 40% in Anantapur town.
FINDINGS:
1.From the survey it is found that every body is aware of Anantha PVC pipes
.
2. 60% of the respondents were using pipes for Agricultural need and only 26%
of respondents were using for domestic purpose.
3. From the study it is found that when compared to the other brands, price of the
Anantha pipes is high.
4. 4% of customers are known about the Anantha PVC pipes through print media
, 2%of customers are known about the PVC pipes through television, 64%
through friends and 30% through dealers.
5. 39% customers have strongly agreed that the PVC pipes company is best in
AP while 33%have not decided, 28% of disagreed.
6. 10% customers are interested to buy the pipes directly from company while
47% through dealers, 3% through brokers, 2% through friends and 38% thorough
showroom.
7. 98% of respondents are taken decision their own. 2% of respondents are not
take decisions for aware of PVC brands
.
8. It is concluded that most of the respondents they prefer PVC for their first
choice. Nandhi is second first, Star and local pipes are the third choice
A.I.M.S. COLLEGE
- 63 -
.
9. For a second choice Nandhi is first PVC is second and remaining is third
.
10. Other that mean local pipes is first for third choice remaining pipes are
second and third .
11. It shows that maximum respondents are Anantha PVC 68% pipes in their
usages. Just 25% are Nandhi for their usages and local pipes are 4% each
.
12. It is conclude that 100%of the respondents aware of both PVC and Nandhi.
Star has 80% Vasavi is 60% and remaining are less than 40%in Ananthapur town
.
13. It shows that 68% respondents they don’t see the Anantha PVC
advertisement. Just 32% respondents they see Anantha PVC pipes
advertisements.
14. 80% of respondents they don’t heard Anantha PVC Schemes. Nearly 20% of
respondents they heard Anantha PVC schemes.
15. Those people who are aware of Anantha PVC schemes they are also not
participating those Schemes.
A.I.M.S. COLLEGE
- 64 -
SUGGESTIONS:
1.The company has to take steps to improve the availability of the pipes
.
2. TV commercial are the best media to reach all the customers. So the company
must do advertising in TV in additions in newspapers to promote the pipes.
3. The company had to improve service factors of Anantha PVC pipes

.
4. The company provides different schemes are offers but the customers doesn’t
get this offers. The company must and should maintain where the offers give and
what time they give.
5. Area like market yard, Petrol filling stations , beside highway , check posts ,
they show their advertisement.
6. The company must improve its availability, for adopt more retailers.
7. The company give price offers, some occasionally

.
8. Some of the people dissatisfied with the price of Anantha pipes, so the
company should concentrate on this aspect.
A.I.M.S. COLLEGE
- 65 -
A study on Marketing (Brand awareness) with regard to

Anantha PVC pipes PVT, Ltd., S.No. 26, N.H.7 Bangalore
road, Hampapuram Ananthapur Dist, AP
Questionnaire for measuring Brand awareness
Name: Qualification:
Age: Type of Crop:
Extant Land: Motor HP:
Average Income:
Water Source; Rain/Bore/Tank/Canal
1. What are the brands you are aware mostly?

a) PVC pipes b) Vasavi
c) Vijaya d) Star e) Nandi
2. Are you aware of PVC pipes?

a) Yes b) No
3. How did you get to Know about the brand PVC Pipes?
a) Print Media b) Television
c) Relatives d) Dealers
4. Which Company Products do you prefer to use?

c) Vijaya d) Star e) Nandhi
A.I.M.S. COLLEGE
- 66 -
5. Anantha PVC is the best company in AP?

a) Strongly agree b) Agree
c) Strongly Disagree d) Disagree
6. Are you regular customer to PVC Company or Dealers?

a) Yes b) No
7. PVC company mainly concentrates on Agricultural Sector?

8. What do you expect from a Pipes company?

a) Quality b) Weight less
c) Length d) colour
9. Are you the customer of the PVC Company?

a) Yes b) No
10. Iam the customer of the PVC Company since?

a) Less than 6 months b) 6to 12 months
c) 1 to 2 Years d) More than 2 years
11. PVC company provides better services than other company?

12. You are using the pipes for the purpose of?
a) Drinking water b) Water flow
c) Power wiring d) others
13. I think PVC pipes price are low price?

14. Do you invite the company to produce other agriculture products?

a) Yes b) No
15. What are the influencing factors to buy with this brand?
a) Quality b) Pricing
c) After sales services d) Goodwill
16. What are the two aspects do you see before buy a pipes?
a) Life of the pipe b) price of the pipe
c) Warrenty period d) after sales /services
A.I.M.S. COLLEGE
- 67 -
17. Could you tell me have you seen this Advertisement before?
a) Yes b) No
18. Could you tell me which brand Advertisement this?

a) Yes b) No
19. Are you aware of any Anantha PVC schemes?

a) Yes b) No
20. Have you participated any Anantha PVC schemes?

a) Yes b) No
21. Do you see where Anantha PVC Pipes was sold?

a) Yes b) No
22. Which type of shop do you see PVC pipes sold?

a) Electric shop b) bore wells
c) Fabric shop d) pipes showroom
23. Do you aware any PVC sub brands?

a) Yes b) No
24. Do you yourself take decision with respect of this brand?

a) Yes b) No
25. What is the approximate age of the pipes?

a) Less than two years b) 3to5years
c) 5to10years d) more than 10years
26. Which of these brands of pipes you have heard?

27. Could you tell me when you think of pipes for your usages, which name comes to your
mind first?
28. Which name comes to your mind second?

A.I.M.S. COLLEGE
- 68 -
29. Which name comes to your mind third?

30. Suppose (PVC brand) was not available any where, could you tell me which one of
These pipes would buy instead of?
31. Listen on this card (brand names) is some aspects of a pipe. Which one of this aspect
this the most important to you in deciding which pipes to buy?
a) Life of the pipe b) Warranty Period
c) Attractiveness of warranty terms d) being easily available in shop
e) Price of the pipe f) Being made with High Technology
32. The quality of the PVC brands product is good?

33. When you think if you replace of your pipes what are your choices
34. your interested to buy the pipes from?

a) Company b) dealers
c) Brokers d) showroom
35. Anantha PVC pipes customer services are excellent?

A.I.M.S. COLLEGE
- 69 -
BIBLIOGRPHY
Marketing management Philip kotler
Marketing management V.S.Ramaswamy & Namakumari 1998
Research methodlogy C.R.Kothari.
A.I.M.S. COLLEGE
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Brand Awarness

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Brand Awarness

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BRANDAWARENESS ANANTHA PVC PIPES PRIVATE LIMITED

I express my sincere thank to my project supervision

Mr. Himagiri prasad faculty of marketing, shanthiniketan institute of

I would also thankful to Mr. j. Baburao principal. I would also

I here by declare that the project report entituted . “A study on BRAND

Export of plastics good:

The Production of various plastics a raw materials in the country is expected to

Role of Plastics in the national economy

Rayalaseema is economically backward area in Andhra Pradesh, was rarefied

company’s quality standards to them.

gauges and sizes are manufactured to suit specific conditions.

while transport, Organization is adopting the technique like pipes in pipes.

up to a week. The difference between these brands is due to brand image.

At present Andhrapradesh, parts of southern states of Karnataka, Tamilnadu and

below regions as shown below.

1979 - Nandyal region (polyphone pipes)

1984-85 - Rayalaseema region (PVC pipes)

1985-86 - Telangana region

1986-87 - Karnataka and Andhrapradesh

1988-94 - Tamilnadu and Karnataka

capital in the form of inventory.

THE INFORMATION ABOUT THE COMPANY

applied to sustain the quality level of the product.

is non-indulgence in trade union activities.

As the company is located in industrial estate of Nandyal, it is facilitated with good

also got the support of electronic data processing.

The company’s major strength is considered to be transportation vehicles; a unique

department looks after these transactions.

Marketing manager who reports to executive director, an assistant marketing

management of the marketing department in the Organization.

Panel consisting of managing director, executive director and managers of

attractive salaries company provides health card facilities.

and remaining 50 percent is met from imports.

The major petrochemical companies are

 Sri ram vinyl ltd.,

required politicizing temperature [1900 Centigrade to 2300 Centigrade] the extruded

APPLICATIONS OF UPVC PIPES

 Agriculture and irrigation schemes.

 Rural & urban water supplies scheme.

 Tube well casing.

 Gas and oil supply lines.

 Industrial effluent disposal.

 Sewerage and drainage scheme.

people always striving to the quality.

Anantha PVC pipes Pvt. Ltd. stands at market leader position.

The 7s McKinney Model

systems and processes, and management of alliances and partnership.

It includes management information systems, and capital allocation systems that

govern day-to-day activities

and is the operating center for network.

connected through a LAN, WAN connectivity infrastructure is a combination of lease lines

and windows XP based servers and clients now.

Anantha has adopted wireless platform because it supports a range of activities

including Anantha’s stock forwarding, financial accounting, and billing, MIS.

Symbolism – the creation and maintenance (or sometimes deconstruction)

Of meaning is a fundamental responsibility of managers. It refers to the leadership

Anantha follows a participative management system. Anantha management

management are participating. Anantha insists on a policy of equal opportunity, by

circumstances. Anantha encourages the involvement of employees in the planning and

direction of their work.

exist in the organization.

for communication, computer knowledge, and industrial knowledge.

resource management is also present.

Total score PVC= (586)+(95)+(264)+(73)=518

Total score PVC=(196)+(95)+(224)+(93)+(332)+(81)=357

Total score quality=(964)+(33)+(1*2)+0=395