A study on brand management with reference to

PunyaHealth.
OBJECTIVES OF THE STUDY

PRIMARY OBJECTIVE:

To learn and understand the brand management as well as PunyaHealth’s marketing strategy
in health care industry.

SECONDARY OBJECTIVE:

 To study the brand management with reference to the target audience.

 To study the marketing strategy from PunyaHealth.

 To study the level of satisfaction towards PunyaHealth services.

 To suggest measures for the development of PunyaHealth.

NEED:
 To build the relationship with doctors, patients and hospitals.
 To know how to satisfy leads and convert them as customer.
 To know the preference of the lead.
 To increase the brand awareness of Punya Health
 To know how to build a brand in the health care industry.
 QUESTIONNIRE:

1. Name of the respondent:

2. Age:
a) Below 25
b) 25-30
c) 30-40
d) 40-50
e) Above 50
3. Marital Status
a) Married
b) Unmarried
4. Gender:
a) Male
b) Female
5. Educational qualification
a) School level
b) Under Graduate
c) Post graduate
d) Uneducated
6. Occupation:
a. Student
b. Employed
c. Business
d. Home maker
7. Monthly income:
a. < Rs 10,000
b. 10,000-20,000
c. 20,000-30,000
d. >40,000
8. Which of the following influence you to be aware of the brand?

Services Advertisement Pricing Discount

9. Which of the following digital channel are you aware of?
a) Social Media
b) Website/Blogs
c) Multimedia/Advertisement
d) E-mails
e) Others
10. Do you feel any difficult in booking appointments online?
a) Yes
b) No
11. How often do you visit a doctor?
a) Once in a week
b) Once in a month
c) Once in 2 months
d) Not often
12. When was the last time you consulted a doctor through our website?
a) Before one week
b) Before one month
c) Before 2 months
d) Have never booked
13. Which doctor have you consulted through our website?
a) Infertility Specialist
b) Cosmetologist
c) Dermatologist
d) Gynecologist
e) Dietician
14. Online consultation website has made patients easy to book appointments. Do you
agree?
a) Strongly agree
b) Agree
c) Neutral
d) Disagree
e) Strongly disagree
15. To whom did you consult our website?
a) Yourself
b) Others
16. Which of the following consultation sites are you aware of?
a) Practo
b) Ela Woman
c) Lybrate
d) Ovo Health
17. Have you seen our brand’s advertisement?
a) Yes
b) No
18. How familiar are you with our services?
a) Not at all
b) Slightly
c) Moderately
d) Very
e) Extremely
19. From where did you came to know about Punya Health?
a) Newspaper
b) Magazine
c) Online
d) Through People.
20. In Which device did you search?
a) Mobile phone
b) Computer
c) Tablet
21. Did the PunyaHealth counsellor call you in 24hrs after your website visit?
a) Yes
b) No
22. Which of the following should be improved in Punya Health?
a) Doctor
b) Counselor
c) Website
d) Booking Time
23. Have you ever attended any health camps organised by Punya Health?
a) Yes
b) No
24. Will you recommend PunyaHealth for booking doctor appointment?
a) Yes
b) No

25. On a scale of 10 how happy are you with PunyaHealth services?

1 2 3 4 5 6 7 8 9 10