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I will be honest, honoring all commitments and promises, neglecting anything I know to be
Truth non-factual in my dealings with co-workers and with all content communicated to the public.
I will strive to communicate the truth of the whole Gospel in all of my actions.
Creative I will pursue creative excellence in all of my work, using the creativity with
which God has gifted me to faithfully and powerfully convey the truth of the
I will not view myself more highly than I ought, but will put the interests of others
Humility above my own. Accountability with co-workers and friends will ensure that pride
has no place in my work or attitude.
I will honor my audience, co-workers, and station, viewing them with admiration.
Respect Decency, compassion, and understanding will characterize the way I relate to
others.
Public Trust
I will conduct myself and complete my work in a manner that ensures
the public’s confidence in the station I represent, understanding that
my work centers on them.
I will represent myself and my station in a way that avoids false, misleading, or
Fairness deceptive promotion. I will actively reject manipulations and tactics that harm the
public’s trust of my station and others’ trust of me.
I will maintain high ethical standards to ensure that nothing I do erodes my co-
Integrity workers’ or the public’s faith in me. In light of my relationship with the Lord, I will
pursue living a Spirit-led life that is above reproach.