BUSINESS PLAN

JULIDAN RICEBOWL
“udah kenyang, baru julid”

Lecturer: Mr.Andri Kurniawan, S.Pd.,M.Pd.

Grub member:
- Aini Safitri
- Dila Sagita
- Dzascia Chairunnisa
- Sukma Melati
- Novika

Faculty of Teacher Training and Education

English Education Department
UNIVERSITAS ISLAM SYEKH YUSUF TANGERANG
2019
 CHAPTER I
INRODUCTION

A. The Background
In this era, many types of food packaged or served directly, but most people would choose
food in the form of packaging. Because it is more practical. in addition, people also tend to
prefer foods that are tasty, crispy, and of course cheap and healthy. Crispy chicken as a snack
loved by many people is a food that is commonly consumed by the people of Indonesia,
Therefore, the authors took the initiative to innovate in chicken by making " Julidan
Ricebowl " which has a good ingredient and of course taste with spicy and original.

B. The Purpose
In running a business, an entrepreneur has the purpose why she or he establishes the business.
The followings are the purposes of our business:
- To increase local product
- To share business experience
- To improve market opportunity and prospect
- To get high profit

C. Business Vision and Mission

- Vision:
Make innovation and healthy food innovation products.
- Mission:
The purpose of making crispy chicken, that is:
a. Benefit from this product.
b. Cultivating healthy and nutritious food.
c. Make food products that have innovations and are favored by the lower class.
 CHAPTER II
ANALYSIS OF PRODUCT

A. Spesification Of Product
Julidan Ricebowl is a must food for people in Indonesia, in our business we sold Crispy
Julidan Ricebowl with variety tastes of spicy.

B. Place
The plan of Julidan Ricebowl location will be placed in an area that meets the following
requirements:
1. The location is close by the office and education such as university, high school, or
vocational school.
2. The location is in the center of the crowd.
3. The location is in the middle area residents.

C. SWOT Analysis
In each activity to start a business, then it should be done first is to measure the ability of
the author to the environment or competitors . That is the way through the SWOT
analysis :

1. Strength
a. The price is quite affordable,
b. Can be consumed for all community,
c. The method to make it’s easy,
d. Free from preservatives and artificial sweeteners,
e. Have plenty of nutrients.
2. Weakness
a. Product easily imitated,
b. Can not durable.
3. Opportunity
a. Strategically place,
b. Not much to produce this product,
c. The price offered to the public affordable.
4. Threat
The presence of competitors who sell products at a cheaper price than the price that
the authors have to offer.
 D. Marketing

a. Target Markets
The target market is key to note. It was customary that the effort Resto working order.
Production activities began when the order has been received. Who work throughout the year
or during the life of the business is marketing, finance and administration. Our target market
is the entire community both students, and office workers who want time and energy-
efficiency in obtaining food.

b. Products and Pricing

To set a price we need to do research and compare it with other Resto pricing strategies.
Not infrequently the price of similar products are too expensive because of the production
system is wrong and ineffective. This is what we should avoid. For that, we need to find a
supplier capable of supplying the raw materials we use at a more affordable price but still
save the quality, so we can produce products at a more affordable cost. In addition, we also
need to do the experiment many times to find a formula that fits and can compete with other
Resto.

The price of menu

No. Menu Price
1. Original Rp. 10.000-,
2. Julid level 1-5 Rp. 13.000-,
3. Julid level 6-10 Rp. 15.000-,
4. Toppings + Rp. 5.000-, /item

c. Distribution and Promotion

Resto business is a business of trust and "taste". The purpose of the promotion is to make
the public aware that we founded Resto. For that, promotion is one of the most important key
in running our business Resto. The way of promotion is:
- Spread the brochure
This brochure is distributed to schools, offices, households, etc.
- Through Advertising in cyberspace
We use social networks Facebook, Twitter, and Instagram (@julidanricebowl) to promote the
products of our Resto. In addition we also have a blog that we use to promote our new menu,
in addition to familiarizing us with loyal customers.
 d. Income
Daily turnover :
1 day sells 30 boxes of free chicken on a normal day
On Saturdays and Sundays 40-50 boxes / 1 day
Original @ 15 boxes * 5 * 10.000 = 1.000.000
Julid 1-5 @ 5 boxes *5 *13.000 = 325.000
Julid 6-10 @ 5 boxes * 5 * 15.000 = 375.000
Julid original add topping @ 5 boxes* 5* 15.000 = 375.000
Amount in 5 day = 2.075.000
Original @25 boxes * 2* 10.000= 500.000
Julid 1-5 @7 boxes * 2* 13.000 = 182.000
Julid 6-10 @7 boxes *2* 15.000 = 150.000
Julid 6-10 add topping @11 boxes *2 * 20.000 = 440.000
Amount in 2 days = 1.272.000
Amount in one week, 2.075.000 + 1.272.000 = 3.347.000
Amoun in one month, 3.347.000* 4 = 13.388.000
 CHAPTER III
CLOSING

We will continue to try to innovate and improve the quality of our performance, so
that enthusiasts and consumers satisfied with the products we offer. Because if we do not our
product quality is likely to increase this effort will not run properly even threatened with
bankruptcy.
We hope this business can thrive and achieve success. We are confident that this
effort will go forward and continue to grow even more so if accompanied by an increase in
the quality of our services and products. We are aware, these efforts will not direct the rapidly
growing but we will continue to strive to develop our business Julidan Ricebowl.