Gymshark Prospecting on Web · Retargeting on Web Fitness wear

CASE STUDY
COMPA N Y PRODUCTS USED INDUSTRY

Finding new
customers to
bulk up ROI
Gymshark wanted to connect with more
people without compromising on ROI.
AdRoll Prospecting helped them achieve
this through strategic support, scalable
campaign set up and insightful reporting.

Prospecting - lifting performance

OVERALL RESULTS
Gymshark is a rapidly growing brand with a strong vision. As
a leading retailer of fitness wear, they wanted to drive highly Engagement Retargeting ROI
qualified new users to their site. They decided to try AdRoll

20% 54%
Prospecting to help solve the problem of finding new customers
and introducing them to Gymshark products for the first time.
lift in clicks increase
By using the powerful intent data from Gymshark’s existing
customer base, AdRoll Prospecting focused on finding customers
who shared their vision and were actually in market to buy. The
results speak for themselves: the number of new, highly engaged
site visitors immediately grew by 20%. “At Gymshark, we strive
to be visionaries and innovators,” explains co-founder and owner
Ben Francis, “Prospecting offered us an intelligent, profitable
way to connect with, and share our vision with consumers”.
"AdRoll Prospecting found
Prospecting and retargeting—the full-funnel dream team us new, highly engaged site
Not only did Gymshark see an uplift in site visitors, they also saw visitors to connect with, and
increased performance in their existing retargeting campaigns.
They were delighted to find that when Prospecting delivered new, share our vision.”
highly engaged users to the site, their retargeting campaigns
saw a boost too. —Ben Francis, co-founder & owner, Gymshark

Since Prospecting went live, the ROI for their retargeting

campaigns has increased by 54%, and their retargeting CTRs
have increased by 40%. Happy with the results, Francis says,
“We expect strong performance, and AdRoll helped us deliver
the results we need in order to focus our attention elsewhere.”
About Gymshark
Gymshark is a team of athletes, artists,
visionaries, and innovators dedicated to creating
the most spectacular products in the world.

San Francisco New York Dublin Sydney London Tokyo sales@adroll.com www.adroll.co.uk