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New Textbook : International Management and Intercultural Communication A

Collection of Case Studies; Volumes 1 and 2; Edited by Elizabeth Christopher

Chapter · August 2015

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4 authors:

Rosina Marquez Reiter Sara Orthaber

University of Surrey University of Maribor
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Daniel Z. Kadar Meena Chavan

Hungarian Academy of Sciences & Dalian University of Foreign Languages Macquarie University
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 NEW TEXTBOOK
International Management and Intercultural Communication
A Collection of Case Studies; Volumes 1 and 2; Edited by Elizabeth Christopher
Publication date: August 2015. Publisher: Palgrave Macmillan: ISBN 9781137479891
Hardcover (216 pages): £67.00 + delivery

http://www.palgrave.com/page/detail/international-management-and-intercultural-communication-elizabeth-
christopher/?K=9781137479891
http://www.palgrave.com/page/detail/international-management-and-intercultural-communication-elizabeth-
christopher/?isb=9781137553232

Márquez-Reiter, Rosina & Orthaber, Sara & Kádár, Daniel Z. (2015). Disattending Customer Dissatisfaction on
Facebook: A Case Study of a Slovenian Public Transport Company. In E. Christopher (Ed.), International
Management and Intercultural Communication: A Collection of Case Studies; Volume 1. (pp. 108-127).
Palgrave Publishing.

CHAPTER 7 - This case study examines the love-hate relationship between corporate users of social
media such as Facebook and their subscribers.

International Management and Intercultural Communication features cases of direct observation

and personal involvement in a wide variety of communication challenges in international
management settings; and discussions of the results in terms of management theories. The
accounts in this book explore interactions across cultures and boundaries that have wider
applications, demonstrating both traditional and unusual approaches to problems that sooner or
later are likely to challenge all managers who operate internationally.
 The book is presented in two volumes. Volume 1 consists of case studies concerning different aspects of
international management and intercultural communication in business, marketing and politics. Volume 2
deals with cases of international management in social and educational settings.

Elizabeth Christopher is a retired academic, most recently with Charles Sturt University, NSW, Australia,
and previously an Adjunct Professor at Macquarie University, Sydney, Australia. She is a cross cultural
specialist with academic interests in international management, managing cultural diversity,
communication across cultures; and online teaching and learning. A former research fellow of the East-
West Center, Honolulu, Elizabeth is also a reviewer for book and journal proposals; and a Chartered
Fellow of the Australian Human Resource Institute (AHRI). Her awards include the Macquarie University
(Sydney) LEAD 2010 award for research on the management of cultural differences in learning and
teaching; and the Chartered Institute of Management (UK) 2014 Management Book of the Year Award.
Another of her publications by Palgrave Macmillan UK is Communication across cultures (2012).

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