SAFe® Program Consultant (SPC)

Branding Kit and Usage Guide

© Scaled Agile, Inc.

SPC Branding Kit and Usage Guide 2

Introduction
Scaled Agile’s relationship with Certified SAFe® Program Consultants (SPCs) is one of our most valuable assets.
Our approved materials and logos serve as symbols of our unique relationship—a shared quest for technical
excellence through agility at scale, and a belief in the power of the Scaled Agile Framework® (SAFe®) to
successfully transform organizations.

This guide helps you build your personal brand as a SAFe® certified professional, and helps Scaled Agile maintain
the brand integrity of the Scaled Agile Professional Certification Program. Please follow these guidelines when
preparing resumes, social media profiles, promotional literature, and all other forms of communication.

Questions?
Contact support@scaledagile.com

© Scaled Agile, Inc.

SPC Branding Kit and Usage Guide 3

Contents 4 SAFe® Program Consultant (SPC) identification and naming conventions

7 Proper use of SPC digital badge

9 Proper use of trademark and SAFe Big Picture graphics

13 Identifying your personal or business brand in Scaled Agile class

promotions and advertising

16 Proper use of SAFe certification marks and titles

19 Other permissions and key things to remember

© Scaled Agile, Inc.

SPC Branding Kit and Usage Guide 4

SAFe® Program Consultant (SPC)

identification and naming conventions

© Scaled Agile, Inc.

SPC Branding Kit and Usage Guide 5

SAFe® Program Consultant

(SPC) identification and
naming conventions
When referring to your status as a SPC, you may
use the following terms for reference:

• A Certified SAFe® 4 Program Consultant (SPC)

• SAFe® Program Consultant (SPC) SPC Certified SAFe® 4 Program Consultant

• SPC

Do not use the term “SPC4.” SPC4 is a designation Certification Certification Certification Title
that has been retired and replaced with “SPC.” Mark Acronym

© Scaled Agile, Inc.

SPC Branding Kit and Usage Guide
Your certification is
available in two formats
• A graphic file, which can be found in your
Certification Kit on the SAFe Community
Platform.
• A digital badge, which can be shared in your
e-mail signature, digital resume, and on social
media sites such as LinkedIn, Twitter, and
Facebook. Learn how to access your digital
badge at scaledagile.com/digital-badging-faq.
6
Your credentials MAY be used as follows:
Your certification title may be used professionally in association with your name.
For example, “Jane Smith is a Certified SAFe® 4 Program Consultant.” Likewise,
your certification acronym (SPC) may be used anywhere your name appears.
For example, “Jane Smith, SPC.”
Your credentials MAY NOT be used in association with a company
Your certification title, acronym, and mark may not be used in association with a
company. For example, you may not put the certification mark, the acronym (eg.
“SPC,”), or the title (eg. “Certified SAFe® 4 Program Consultant”) on your company’s
or client’s website unless it directly refers to you personally. The same goes for
company collateral such as a slide presentations and brochures, unless it is clear
that the certification is associated with you personally. Otherwise, in these forms, it
is often unclear as to whether the individual is certified or the company is certified.
© Scaled Agile, Inc.
Proper use of SPC digital badge

© Scaled Agile, Inc.

SPC Branding Kit and Usage Guide 8

SPC digital badge

The SPC digital badge symbolizes your expertise in
delivering Scaled Agile products and services.

A badge graphic is available through Acclaim

(youracclaim.com) if you have opted in to Scaled
Agile's digital badge program through the
preference center in the SAFe Community Platform.

Accepted uses of the SPC badge:

• Presentations
• Marketing content
• Website
• Advertising
• Social media
• Email signatures
Do not create a screen captured version
• Resumes
of the digital badge. This will result in
a low-quality, unacceptable version.
When identifying your status as an SPC, it is Always access the badge through the
Acclaim web site at youracclaim.com.
not permissible to use the Scaled Agile, Inc.
or SAFe logos*.

* To request permission to use the SAFe or

Scaled Agile logos, please contact us with your
request using the Permission form found at
scaledagile.com/permissions-form. Do not use the Scaled Agile company logo Do not use the SAFe logo

© Scaled Agile, Inc.

SPC Branding Kit and Usage Guide 9

Proper use of trademark and

SAFe® Big Picture graphics

© Scaled Agile, Inc.

SPC Branding Kit and Usage Guide 10

Proper use of trademark

To ensure correct use of Scaled Agile, Inc.
trademarks, follow these guidelines when
Scaled Agile Framework® First use of ® in title

referring to “SAFe” or “Scaled Agile Framework”

Scaled Agile Framework (SAFe®) values
in your content: First use of ® in text
business and practitioner outcomes over
ideology, theory, framework, practice, or
Include the appropriate symbol — ® — in
method. SAFe helps enterprises substantially
superscript font as seen here, representing the
increase productivity (30-50%), quality
trademark status. It is not necessary to include
(30-50%), time-to-market (3-4 times faster),
the registered symbol in every instance of
and employee engagement as exhibited by
use, but at minimum, whether using “SAFe” or
documented and reference-able case studies.
“Scaled Agile Framework,” you must include
the symbol upon the first use of the trademark
in the title (if the name appears in the title), and
if it’s not in the title, then in the text. Subsequent
to this initial use, the registered symbol need
not appear with the name.

© Scaled Agile, Inc.

SPC Branding Kit and Usage Guide 11

The SAFe® Big Picture

graphic
The SAFe Big Picture is available in many
different sizes—including giant poster size.
The graphic can be downloaded at
scaledagileframework.com/downloads.

Please note that the SAFe Big Picture graphic

is copyrighted and protected by U.S. and
International copyright laws.

Accepted Uses of the SAFe Big Picture:

• Presentations
• Marketing Content
• Website
(With link to scaledgileframework.com)
• Advertising
• Social media

© Scaled Agile, Inc.

SPC Branding Kit and Usage Guide 12

SAFe® titles,
trademarks, logos,
and copyright notices
Do not remove or obscure any title, trademark,
logo or copyright notice.

Do not make the SAFe Big Picture available for

download. Downloading the Big Picture is only
allowed from the SAFe website and/or a link to
the SAFe download page.

Identity titles and marks for the SAFe Big Picture must not be
modified or removed. This includes:

• “SAFe for Lean Enterprises”

• The name of configuration: “Full Configuration”,
“Essential Configuration,” etc.
• The “SAFe Provided by Scaled Agile” logo

© Scaled Agile, Inc.

Identifying your personal or
business brand in Scaled Agile
class promotions and advertising

© Scaled Agile, Inc.

SPC Branding Kit and Usage Guide 14

Identifying your Workbook covers Courseware PowerPoint title slides

personal or business
brand in Scaled Agile
class promotions and
advertising
You may not use any part of SAFe courseware,
such as workbooks and PowerPoint slides, for First Name, Last Name
Title and Contact
First Name, Last Name
Title and Contact

promoting yourself or your company.

Your logo
Scaled Agile courseware is governed by Trainer Your logo
identification
a license agreement that sets out the scope
of course material, and those terms are
very restrictive.
Web, email, and social media
The exception is the “Introducing SAFe for
Lean Enterprises” PowerPoint file. See page 15.

If you wish to have these benefits, consider

becoming a Scaled Agile Partner. More
information can be found at scaledagile.com/
partner-opportunities.

You may promote your classes using a website, social media, and by email, but you can only
promote your certification as an individual. A company is not certified. See page 6.

© Scaled Agile, Inc.

SPC Branding Kit and Usage Guide 15

PowerPoint: Introducing
SAFe for Lean Enterprises
Copyrights in the Introducing SAFe for Lean
Enterprises PowerPoint presentation remain
the property of Scaled Agile, Inc., but we
hereby grant permission to the person or
entity downloading them to reproduce,
distribute, display, and use all or any part of
this presentation and tools, free of charge, on
the condition that: (1) you do not compete
with any product or training provided by or for
Scaled Agile, Inc. or its licensees, and (2) you
do not modify any of the original slides,
or remove any trademark or copyright.

Where do I find the Introducing SAFe for Lean

Enterprises presentation? This deck can be Your logo here

found at scaledagileframework.com/videos-
and-presentations/

© Scaled Agile, Inc.

Proper use of SAFe® certification
marks and titles

© Scaled Agile, Inc.

SPC Branding Kit and Usage Guide 17

Proper use of SAFe®

certification marks
SAFe® certification marks represent individual
achievement. They are intended for use on
resumes, signature lines, and marketing by
the individual who achieved the certification.
The exception to this is when an SPC wishes
to use the certification mark in SAFe course
marketing materials.

Using certification marks

when marketing SAFe courses

As an SPC, you may use individual certification

marks in your marketing content, but only when
referring to the course and certification you are
promoting, or the credentials of the instructor
providing the training. When displaying
the mark, it must be clear that the mark is
associated with the individual instructor, or
You may not alter your certification mark in any way,
in conjunction with the course. other than to scale it proportionally to the media
and layout in which it’s being used.
The certification marks should never be used
to imply that your organization itself has
achieved a SAFe certification.

© Scaled Agile, Inc.

SPC Branding Kit and Usage Guide 18

Proper use of SAFe® Certification Certification Certification

Mark Acronym Title
certification titles
When referring to SAFe certification in SA Certified SAFe® 4 Agilist
marketing, make sure to use the correct
acronyms and titles.
SP Certified SAFe® 4 Practitioner

SSM Certified SAFe® 4 Scrum Master

SASM Certified SAFe® 4 Advanced Scrum Master

POPM Certified SAFe® 4 Product Owner/Product Manager

SDP Certified SAFe® 4 DevOps Practitioner

© Scaled Agile, Inc.

Other permissions and key things
to remember

© Scaled Agile, Inc.

SPC Branding Kit and Usage Guide 20

Questions about permissions?

If you have additional questions about other branding or usage
of SAFe® content, please visit the Permissions FAQ page at
scaledagile.com/permission-faq.

To request permission to use content, grahpics, or brand

identification that is not authorized in this document, please
submit your request using the permissions form found at PERMISSION
scaledagile.com/permissions-form.

The permissions form prompts you for the necessary information

and most quickly routes your request to the appropriate person.
The process also creates a record with the specifics of the grant
or reasons for denial.  

Permission requests are reviewed on a case-by-case basis. Scaled

Agile does not grant general or blanket permissions, so please
help us understand what it is exactly that you want to use and
how you intend to use it when submitting a request.

scaledagile.com/permission-faq

© Scaled Agile, Inc.

SPC Branding Kit and Usage Guide 21

Key things to remember

• Graphics - Only use graphics in their present form. Do
not modify graphics or descriptions.
• Trademarks - You may not use any registered trademarks in a
manner that is likely to imply that you or any of your products
or services are endorsed, approved, or provided by Scaled
Agile, Inc. without our express written permission.
• Copyright - You may only use SAFe trademarks, content,
and graphics in connection with Scaled Agile Inc.’s products
and training, and not with any other products, training,
or courses. You may not create your own SAFe training
or endorse any SAFe coursware or certification that is not
provided by Scaled Agile, Inc.
• Do not screen grab other companies’ logos - We cannot give
you permission to use what we do not own, so do not use
other companies’ logos, trademarks, or graphics even if you
see them on our websites or in Scaled Agile material (such as
with case studies). We have express permission from those
companies to use their marks in the manner in which you see
them published on Scaled Agile sites, but you need to obtain
permission for your use from each company.
• Attribution - Always include this attribution in materials that
use the registered trademarks: “SAFe and Scaled Agile
Framework are registered trademarks of Scaled Agile, Inc.”
Questions?
Please contact:
support@scaledagile.com

© Scaled Agile, Inc.