TYPE : PRIVATE BSE

FOUNDED : 1955 (as industrial credit and

investment corporation of India )

HEADQUARTERS : ICICI BANK LTD.,

ICICI BANK TOWERS,

BANDRA KURLA,

MUMBAI, INDIA

DIRECTORS : K.V.KAMANTH, CHAIRMAIN

CHANDRA KOCHHAR, MANAGING DIRECTOR & CEO

SANDEEP BAKHSHI, DEPUTY MANAGING DIRECTOR

N.S.KANNAN, EXECUTIVE DIRECTOR & CFO

K.RAM KUMAR, EXECUTIVE DIRECTOR

SONJOY CHATTERJEE. EXECUTIVE DIRECTOR

INDUSTRY : BANKING

INSURANCE

CAPITAL MARKET & ALLIED INDUSTRIES

PRODUCTS : LOANS, CREDICTS CARDS, SAVING,

INVESTMENT
REVENUE : OVERALL IN TERMS USD 5.79 BILLION

TOTAL ASSETS : RS.3793.01 BILLION AT MARCH 31, 2009.

WEBSITE : ICICI BANK

ICICI:

ICICI BANK (INDUSTRIAL CREDICT AND INVESTMENT

CORPORATION OF INDIA).IT IS INDIA’SI LARGEST PRIVATE SECTOR BANK BY MARKET
CAPITALISATION.IT IS ALSO SECOND LARGEST OVERALL IN TERMS OF ASSETS.IT
OFFERS A WIDE RANGE OF PRODUCTS BANKING PRODUCTS AND FINANCIAL
SERVICES TO CORPORATE AND RETAIL CUSTOMERS THOURGH A VARITY OF
DELIVARY CHANNELS AND INVESTMENT BANKING,LIFE AND NON LIFE
INSURANCE ,VENTURE AND ASSET MANAGEMENT.THE BANK ALSO HAS A
NETWORK OF 1,449 BRANCHS AND ABOUT 4,721 ATMS IN INDIA AND PRESENCE IN
18 COUNTRIES AS WELL AS SOME 24 MILLION CUSTOMERS.IT IS ALSO LARGEST
ISSUER OF CREDITS CARDS IN INDIA.ICICI BANK IS EXPANDING IN OVERSEAS
MARKETS AND HAS THE LARGEST INTERNATIONAL BALANCE SHEET AMONG THE
INDIAN BANKS.NOW IT HAS BECOME WHOLLY-OWNED SUBSIDIARIES,BRANCHES
AND REPRESENTATIVES OFFICE IN 18 COUNTRIES,INCLUDING AN OFFSHORE UNIT

IN MUMBAI. THIS INCLUDES WHOLLY OWNED

SUBSIDIARIES IN CANADA , RUSSIA, AND THE UK OFFSHORE BANKING UNITS IN
BAHRAIN AND SINGAPORE,AN ADVISORY BRANCH IN DUBAI,BRANCHES IN
BELGIUM,HONG KONG AND SRI LANKA AND REPRESENTIVE OFFICE IN
BANGLADESH,CHINA,MALAYSIA,INDONESIA

SWOT ANANLYSIS:
It is done by a company, to find out its strengths,
weakness, and threats. It enables a company to recognize its marketing
standards and adopt strategies accordingly. Here swot Analysis of ICICI bank
is made to understand the positioning of the bank.

STRENGTHS:
1. BRAND NAME:
ICICI bank has earned a reputation in the market for
extending quality service in the market. And it has earned a brand name in a
very short period of time.

2. MARKET SHARE:
ICICI bank has largest market share of 34% in the IT and
ITES industry in the Hyderabad according to survey.

3. HUGE NETWORKS:
ICICI has the highest number of linked branches in the
country.

4. DIVERSIFIED PORTFOLIO:
ICICI bank has the all products which help to extend the
relationship with existing customer with the bank. some product, which
ICICI bank offering are:

Retail banking

Business banking

Merchant Establishment service

Personal loans & car loans

 Demand services with E-broking

Mutual Fund

Insurance

Housing Loans

5. SALARY ACCOUNT:
Most of the company’s are having their salary account
with ICICI even if their current account is with any other bank. This is
because of the huge network of ATMS and branches of ICICI.

6. WORKING HOURS:
ICICI is the only bank which is having its working
hours from 8 to8 which is the one of the major strength of ICICI bank
with respect to IT & ITES industry .Thus some their office time in the
morning and some have it in the evening so if the working hour of the
bank is 8 to 8 it is very convenient for them.

7. TREASURY DEPARTMENT:
ICICI is the only bank which is having its treasury department
especially for Hyderabad customers. So customers can get at the best rates for
foreign exchange.

8. AGGRESSIVE MARKETING:
ICICI bank is known for its aggressive marketing of its
products. AMITABH BAHCHAN is the ambassador of this ADD. This ADD became very
succefull. This gives ICICI an edge over other bank.

9. TECHNOLOGY:
ICICI banks technology platform has been acknowledged globally as one of
the best in terms of robustness, flexibility and cost efficiency. ICICI bank is in a position to
leverage this platform to further buiold cost and service advantage.
WEAKNESS:
1. TRANSACTION COST:
ICICI bank charges high cost for its transactions. Most of the
banks prefer nationalized banks only because of this cost factor. Also the
group has found out that there are companies which are going for multi
bank system i.e. they are using only those facilities of ICICI Bank which are
provided cheaper rates and for other services they are going to nationalize
banks and MNCS. So there exists huge potential for ICICI Bank if they are
ready to make their transaction cost flexible.

2. FOCUS ONLY ON HIGH END

CUSTOMERS:
The bank targets only the top bracket of clients and does
not cater to the needs of small customers. Due to this reason the bank may
sometimes loose good clients.

3. DEFENSIVE APPROAH IN
LEADING:
ICICI Bank has defensive approach in leading. IT & ITES
Companies hesitate in giving loans to them. Because of this companies
prefer nationalized banks and ICICI bank in turn loose potential customers.

4. LITTLE PRESENCE OUTSIDE

INDIA:
ICICI Bank is having presence outside India; because of
this companies prefer MNC bank, mainly city bank.

5. POOR CUTOMER
CARE/SERVICE:
 ICICI Bank rapidly increasing its customer base. They
are not increasing the number of employees. This is leading to deterioration
of the standard of customer service.