Team #

ENGL 252 Project Report (Step 2)

A. Business Description

Name of Team Member who completed this part: Conan Kmiecik (200 words+)

Business name Abu Samra Land

Abu Samra is a settlement in Qatar, located in west beach in Qatar it is very
close to the border.

Business Mission
Statement

Why do you think

your business can
be successful in
Qatar?

What are the

challenges your
business is likely
to face?
B. Cost ‫صالح‬

Name of Team Member who completed this part:

Key Partners
(Who do you need
to make contracts
or agreements
with?)

Human resources
(What do you
need?)

Physical
resources
(What do you
need?)

Financial
resources
(What do you
need?)
C. Marketing ‫المهندي‬

Name of Team Member who completed this part:

What are the

unique selling
points of your
business’s product /
service?

What methods will

you use to promote
your business’s
product / service?
Explain the reason
for each one.

Slogan

Logo
D.Revenue ‫عبدهللا الكواري‬

Name of Team Member who completed this part:

Target Market

Channels

Price 

Sources of
Revenue

The following charts give additional questions to help you to write your report:
A. Business Description
 Business name 1. Write in a complete sentence what your business name is.Make sure that your
business name is short, meaningful, easy to remember, and not difficult to spell.
2. Describe the business name and explain what it means and why you chose it.

Business Mission Your mission statement tells your customers, suppliers and community the goal and objectives
Statement of your business. It should be brief, but clear and persuasive. You should try to write one to
two complete sentences which include the following information:
· What does your company do? How does your company do what it does? Why does your
company do it?
Here is a website with some examples: http://www.alessiobresciani.com/foresight-strategy/51-
mission-statement-examples-from-the-worlds-best-companies/

Why do you think 1. Explain why this business idea is possible/realistic;

your business 2. What short-term and long-term goals might the business have, and how will they be
can be successful achieved? Explain.
in Qatar?

What are the 1. State and explain what the most difficult part of making this business a reality would be:
challenges your (financial, competition, regulations, finding the right staff, uncertainty about the future,
business is likely technology, maintaining reputation, etc.);
to face? 2. What will you do to overcome these obstacles? Explain.

B. Cost
Key Partners 1. Who will help you start your business? (Name your potential suppliers, service partners,
(Who do you need financial partners, consultants, outsourcing services, government approval/permission, etc.);
to make contracts 2. Why do you need to make a contract or agreement with them? (Supplies/materials,
or agreements approval/permission, technical support, consultancy services, logistics support, maintenance
with?) services, finance, etc.)

Human resources 1. What type of skilled personnel and or staff will you need? How many?
2. Why do you need this staff or this number of staff?

Physical resources 1. Do you need an office, a manufacturing facility, a warehouse, vehicles,

machines/equipment, a distribution system, a website, an application, etc.?
2. Explain how much/many you need and why.

Financial 1. Where are you going to get money to start your business? Why?
resources · Loan from a financial institution, personal investment, Love money (money loaned by a
spouse, parents, family or friends), Business incubators, etc.
2. Approximately how much money do you think you will need? Why (for what?)?

C. Marketing
What are the 1. What makes your company different from the competitors? (Ex. the low cost, the high
unique selling quality of the product/service, or the first ever product/service in the market, etc.).
points of your 2. Explain all examples.
product/service?
What methods will 1. In what different ways will you advertise your business? (Say all)
you use to 2. How and why will you use each one?
promote your (Pg. 44-45 of our textbook gives vocabulary and ideas about advertising)
product/service?

Slogan 1. Write a complete sentence that says what your slogan is.
2. Then, describe what it means and what you want the customer to think or remember
about it.

Logo 1. Show a picture of the logo here. You can design your own logo using the website
www.canva.com
2. Describe and explain what the logo shows and what you want the customer to think or
remember about it.
D. Revenue
Target Market 1. Specify the geographic location of your target market, your potential customers’ age,
race, nationality, income, gender, and any other details about them that make them your
target market.
2. Explain why they would be interested in your business.

Channels 1. In what different ways will your business sell its product/service? What do customers
have to do to purchase it? Explain all of the different ways.
2. What are all the different ways your business delivers its product/service and provides
customers/clients with service and/or help? Please explain.

Price 1. How much do the products/services your business sells cost? Explain/show as many as
you can.
2. Do all models/versions/types of the products/services have the same price? Explain why
or why not.

Sources of 1. Where and how will your business earn its profit? Through direct sales, channel sales,
Revenue subscription/membership fees, web sales, etc.
2. Explain how this will work.