A new club badge was adopted in 1997 This badge was based on
the arms of the city of Manchester, and consisted of a shield in front of
a golden eagle. The eagle is an old heraldic symbol of the city of
Manchester; a golden eagle was added to the city's badge in 1958 (but has
since been removed), representing the growing aviation industry. The
shield features a ship on its upper half representing the Manchester Ship
Canal, and three diagonal stripes in the lower half symbolise the city's three
rivers – the Irwell, the Irk and the Medlock. The bottom of the badge bears
the motto "Superbia in Proelio", which translates as "Pride in Battle"
in Latin. Above the eagle and shield are three stars, which are decorative.
On 15 October 2015, following years of criticism from the fans over the
design of the 1997 badge,[55] the club announced they intended to carry out
a fan consultation on whether to disregard the club badge and institute a
new design.[55] After the consultation, the club announced in late November
2015 the current club badge would be replaced by a new version which
would be designed in the style of the older, circular variants.[56] The new
badge was leaked two days early prior to the official on 26 December 2015
by the IPO when the design was trademarked on 22 December.[57] The new
design was officially unveiled at the club's home match on 26 December
against Sunderland.[58]