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ON
Jaypee group is the 3rd largest cement producer in the country. The groups
cement facilities are located in the Satna Cluster (M.P.), which has one of the
highest cement production growth rates in India. The cement business of the
Jaypee Group is as follows
The cement business of the group had given a good profits to the company till
2013 and 2014 Jaypee Group was the third largest cement producer in the entire
country.
The company’s other businesses were also performing well.
In the previous days Jaiprakash Associates also used to be listed on NIFTY 50.
WEAKNESS- we would not say that the group had any weakness. But the
company had to invest thousands of crores of rupees in the projects
mentioned above. The projects they started were insanely costly.
THREATS- threats to the Jaypee group were that they did not estimated the cost
of materials and construction to increase over time. Also they had not
expected that the project would get completed two years after the decided
date of completion. They had no idea that the political and legal
conditions might change in the future.
TURNING POINTS
The government in return for the money for the expressway project the
company received land from the government in return for compensation.
In lieu of building the Yamuna Expressway, the company got 6,175 acres
of land across five locations (1,235 acres each) on the expressway, which
will be used to develop close to 530 million sq. ft. of real estate.
In the year 2008 the company also constructed the F1 racing track. It is
the only company that brought a thing big like this to India. Jaypee Group
organized three Formula One races at its Buddh International Circuit at
Greater Noida, Uttar Pradesh, from 2011 to 2013 before the Indian Grand
Prix ran into tax troubles with the state government. Jaypee Sports
International Ltd had signed a five-year contract with Formula One
Management (FOM) to host the championship in India.
The F1 track hosted races in 2011, 2012 and 2013 despite having a
contract for 5 years i.e. 2011-2015. Jaypee Sports International Ltd
(JPSIL) had signed a five-year contract with Formula One Management
(FOM) to host the championship in India.
Despite the hostile economic conditions, Jaypee decide to stick to its plan
and pumped around Rs. 2000 crore in building the Buddh International
Circuit on the outskirts of Delhi.
The tax to be levied at a rate of 40 per cent of the total business income.
In addition, there will be additional interest that will be imposed over and
above it. The Supreme Court verdict also stated that payments made by
Jaypee Group to Formula One management for the use of symbols and
logos will also be treated as business income and not royalty and hence,
will be taxed as well. The court said that such symbols were used for
hosting an event and not for intellectual property purposes.
The real estate projects of the company were- Jaypee Greens, Greater
Noida, Wish Town' at Jaypee Greens, Noida and Jaypee Greens Sports
City.
EXPECTATION BEHIND IT- it was expected that the F1 race by far the
biggest sporting event in the country would lead to a massive urge in real
estate prices in the region with Jaypee directly deriving benefits by
building a slew of townships around the track. The increased demand for
housing in turn would increase the demand for power and cement
bringing all around prosperity for the diversified group.
PESTEL ANALYSIS
A PESTEL analysis is a framework or tool used by marketers to analyse and
monitor the macro-environmental (external marketing environment) factors that
have an impact on an organisation. This is to be done by a company before
introducing new products, entering into new markets or taking up new projects.
This analysis gives you an idea of the political, economic, social, technological,
environmental and legal factors that can impact any business.
POLITICAL- The changing political situations were harmful for the company.
Delhi and Mayavati government decided that an entertainment tax should be
imposed on F1 racing event.
Also the lands were given by the government to the company but despite
receiving it from the government later the cost of acquiring the lands increased
because the landowners demanded more compensation for their lands.
ECONOMIC- Despite of the recession in 2008 in USA the Jaypee group still
sticked with the plan to construct the F1 racing sports track. The recession also
impacted India and the interest rates went in opposite direction i.e. they
increased. The cost of financing increasing. Also the company should have
estimated the costs of finances well before starting all the projects.
SOCIAL- in India we very well know that the majority of the population resides
in the rural region. In 2019, 68.86% Indian lives in rural areas and 31.14% lives
in urban areas. So we can understand that in 2008 it was more than this.
The tickets for the sports even in 2011 were priced from Rs 2,500 for the natural
stands to Rs 35,000 for the grand stand.
The price of these tickets are not at all meant for the rural class. From the
middle class category, the upper middle class might have some audience for the
most expensive sports event in the world and the percentage of the filthy rich in
the composition of Indian population is very less.
That is the reason why in 2011, 95000 fans turned up for the event. The figure
dropped nearly to half Rs 76 crore in 2012. Because the price bracket of the
tickets is not appropriate for the Indian population if you want them as your
audience.
LEGAL- The company had to face taxation issues from the government which
were earlier not imposed on the earnings from the Formula 1 racing event. The
company had already taken debt from various sources. But they had taken a
huge amount of loan from IDBI Bank of 550 crores.
In 2016 Insolvency & Bankruptcy Code was introduced, under which IDBI
Bank filed the case against the company.
Also the homebuyers in their real estate division filed cases against the
company due to non-completion of the houses they have booked and paid the
amounts.
CONCLUSION
The company due to the above mentioned reasons went into huge debt
crisis.
As per march 31, 2015 the total debt of the company was 75000 crores.
The company should have paid attention at least to the factors which were
known to them and should have taken calculative steps before stepping
into high budgeted projects.
But in the year ended 2018-2019 the company’s debt was around only Rs.
5351 crores.
DEBT REALIGNMENT
The Company had requested its lenders to realign its debt in line with the
cash flow projections post divestment of cement plants as mentioned
above. As per the ANNUAL REPORT 2017 - 2018 Realignment Plan
(DRP), the total debt of the Company and JCCL (wholly owned
subsidiary of the Company) has been segregated into sustainable debt and
unsustainable debt. While sustainable debt of JAL & JCCL is to be
retained in the Company (i.e. in JAL), the unsustainable debt would be
transferred to a new Real Estate Special Purpose Vehicle (SPV) the
scheme of demerger of which is pending sanction by NCLT, Allahabad.
The Debt Realignment Plan was approved by the Independent Evaluation
Committee (IEC) on 19th June 2017. Lenders of JAL and JCCL have
appreciated the steps taken by the Company and approved the Debt
Realignment Plan under RBI guidelines with complete majority (more
than 90%) in the meeting of Joint Lenders Forum (JLF) held on 22nd
June 2017.
CONCLUSION-
The company has come far well than its situation in the years 2015 and 2016
where the debts were Rs 7500 crores. Now the company has only debt of
around Rs 5500 crores.
Also it is not to be mistaken that the company is insolvent. The company is not
at all insolvent. The company is only bankrupt.
The difference is a company is insolvent when the liabilities of the company are
more than its assets i.e. liabilities>assets.
Jaiprakash Associates Ltd is bankrupt because the company’s assets are fare
more than tits liabilities and the company is facing only liquidity crunch i.e.
they do not enough liquid assets like cash so that they can easily pay off their
debts.
The company will surely revive out of their current situation in the coming
years. The progress will be slow but it will definitely be there because the
company has a huge number of subsidiaries and they are engaged in very
diverse businesses. They have various sources that will generate revenues in the
future.
Also the share prices of the stock show improvement on a daily basis. The
company has very planned its financials for the future and have also constructed
the debt restructuring plan. The time period for the payment of the loans has
been given to the company for between 7 to 20 years.