Peugeot 3008 & 5008

Target audience: Middle-class Millennials fail to emotionally connected with

their family.
Reasons they fail to build deep connection with family:
 Large amount of work.
 More individualistic generation.
Therefore, they are unable to profoundly build a bond with their family.

To solve the problems,

GO TRAVELLING WITH FAMILY!
According to Vietstock’s data report on Millennials’ traits, 84% of them was
large amount of work and most importantly, they are more
exhausted due to
individualistic, as said by Phuong Lam Nguyen - Manager, Retail Measurement
Service.
It is said that Millennials are the hardest working generation even though work is
not in their top of list. They access their work through intensity and problem-
solving speed. Moreover, as Millennials want to assert them as unique, one and the
only, the problem appears when they spend less time for their family to achieve
greater.

Therefore, we make the campaign

LAUNCH THE JOURNEY TOGETHER

The campaign “Launch the journey together” based on the fact that Millennials
spend more time travelling and are able to “make friends” with technology. With the
new technology I-cockpit of Peugeot SUV 3008 and 5008, Millennials can have fun and
happy time with their family, especially their children. Since they can provide their
kids an instruction on how to use the new technology and construct their kids’
curiosity and love with the technology.
Lauch the spaceship
Have a Journey on our car
Together with your beloved ones
We consider the new Peugeot SUV products are modern and high-technology
spaceships. To be more specific, it includes interior design and the technology
I-cockpit, which gives us the feeling of privacy, safety and “futuristic sense”. In
this spaceship, the family journey would not be boring since it can connect each
family member emotionally and physically. Moreover, the journey with the corporation
of innovated technology I-cockpit would be intriguing and especially safe for the
family.

Campaign timeline includes:

Building: Gaining trust from the customers through brand awareness’s campaign.
(2 months)
Teasing: Raising their awareness of their own problems.
(2 months)
Launching: Driving traffic onto social media and creating relationship between
customers and brand.
(2 months)