Assuming that the theme for Breeze'19 is "Back to the Future", what marketing

strategies do you propose to ensure maximum engagement (Online as well as

Offline)? Think of channels/resources and ideas that have not been used yet for
Breeze marketing. 
 Green LED lighting can be used to create a futuristic ambience with
dancing robots, electric drums, jugglers and robotic DJs
 There can be a cheese station or a cheese fountain where everything is
made up of cheese. Cheese hotpots served with breads
 Drone creation with the collaboration of Roboyantraki the Robotics
society
 Silent disco as the administration has restricted the time till 10pm
 Photo booths can be installed on specific places
There can more of brainstorming on this theme but due to time constraints I am
able to think about these many only
Channels and resources which haven’t been used till now-
 Paid promotion
 Partnering with the bloggers
 Designing a unique hashtag helps people to find us easily. It can be added
in the email signatures, event flyers, websites, banners, event page and
reminder mails
#Padharomahredesh
#
 Attendee referrals- We focus only bringing in new attendees forgetting
the previous one’s who have already been convinced for our fest. Why
not reach out to our existing attendees and incentivise them to promote
the event on our behalf by sharing their experiences to their college
students. Word of mouth is consistently shown to be one of the most
powerful and effective marketing tactics(mentioned in the off campus
marketing as well)
 Whatsapp business for automated replies
 QR code mystery gifts
 Partnering with social organisations Example- Posh foundation which is a
rehoming shelter for puppies and kittens. This will help our fest to be
promoted in their social media handles and dog lovers will definitely will
be excited for this
 Types of partners which can also be targeted
1. Safety partner – Manforce
 2. Meal partner- Zomato
3. Networking partner- D Link
4. Education partner- T.I.M.E
5. Social partner- Tinder

 Participating in business fests for sponsors