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1. Introduction
2. Key Objectives
For Dell Company, all the prices that they sell are
posed to the internet and they usually based on the e-
commerce market. The main reason for successful pricing
strategy is having a reasonably accurate idea of supply and
demand. Too high a price and demand fall as less buyers
purchase the product. Too low a price can increase volume
of sales but reduce margins profit. So, Dell has aimed for the
e-commerce which is the multiple markets operates at
different times of day and may interact or affect each others.
Recession Realities
It's a fact of life that people who are concerned about getting
laid off tend to avoid premium products. That said, Apple still
has to ask itself some hard questions about what the impact
of lowering prices would be on the company. Eventually, the
U.S. and the rest of the world will climb out of this economic
mess. How would customers react in the future to Apple
raising prices back to original levels? (I remember the outcry
when Apple actually raised memory prices a few years ago.
One would think Apple ran over a grandma, on crutches, in
the parking lot.)