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Ethical Design

Respect

Human Experience
Delightful

Functional, Human Effort


convenient & reliable

Decentralised, private, open,


Human Rights
interoperable, accessible, secure &
sustainable

Human Human Human


Rights Effort Experience
Technology that respects Technology that respects Technology that respects
human rights is human effort is functional, human experience is
decentralised, peer-to- convenient, and reliable. beautiful, magical, and
peer, zero-knowledge, delightful.
end-to-end encrypted, It is thoughtful and
free and open source, accommodating; not It just works. It’s intuitive.
interoperable, accessible, arrogant or demanding. It It’s invisible. It recedes into
and sustainable. understands that you background of your life. It
might be distracted or gives you joy. It empowers
It respects and protects differently-abled. It you with superpowers. It
your civil liberties, respects the limited time puts a smile on your face
reduces inequality, and you have on this planet. and makes your life better.
benefits democracy.

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