Power:

(1) Profile:

Geographic segmentation:

In geo graphical segment market is divided into different geographical units such
as nation, states, regions, countries, cities, or neighborhoods.

Urban area has high demand of power around rather than urban so service
provide differentiate urban and rural. Urban demand can also further divided into
residential requirement of power and industrial requirement of power.

Life-stage:

As we know single person require less power compare to person with family.so it
can also divided according to different life stage of person from single person to person
with family

Demographic:

It can be divided according to usage of power at different income level. Middle

class, which consume less power compare to higher class and high compare to lower
class.so according to consumption it can divided into three segment.

(2) Psychological:

So person who live higher lifestyle tends to be consume more power as it require
more facilities like Air conditioner, washing machine, lighting and cooking etc. compare
to a person who lives lower life style.

(3) Behavioral:

User rate:

It can be divided into high, medium and low user and service provider have
different market mixing for these each group.
Pick load:

People behavior toward use of power at different time varies, which comes up
with pick time concept and as we know during summer power consumption is more
compare to other season. So it can also segmented by seasonal variance.

Real Estate:

(1) Profile:

Geographic segmentation:

People’s migration from rural to urban boost up real estate business in urban
compare to rural.

Life stage:

Person in the same part of the life cycle may differ in their life stage. Life stage
defines a person’s major concern, such as going through a divorce, going into a second
marriage, taking care of older parents, deciding to cohabit with another person, deciding
to buy a new home, and so on.

Demographic:

According to income level of different people can be divided into upper class,
middle class and lower class. According to it company build different size of building.

(2) Psychological:

People exhibit many more lifestyles than are suggested by the seven
social classes. People differ in attitudes, interest, activities, and these affect
their feature requirement in real estate

Customer motivated to buy home because of benefit he will get after resell of
home.
(3) Behavioral:

Price sensitivity: A more price sensitive person will generally affected by any price
change in market and he/she would not buy or delay his/her buy.