Documente Academic
Documente Profesional
Documente Cultură
NAME:ANUDEEP.PUVVADA
IDno:1901001
SUBJECT:MARKETING MANAGEMENT
MBA 1ST YEAR
SUMMARY
International level?
INTRODUCTION
Definition of Consumer Goods: Consumer goods are
products bought for consumption by the average consumer.
Alternatively called final goods.
INDIA and China has large potential markets because this two
places has large populations and have the scope of introducing
the new product.
FDI inflow during the the first three years (2014-16) of the NDA
government was $160.78 billion, up more than three times
compared to UPA-I ($ 37.83 billion) and 35 percent higher than
UPA-II ($119.14 billion)
Apple INC: With the Foxconn facility, Apple now has two
manufacturing operations taking place in India At its Bengaluru
plant along with Taiwan's Wistron, Apple started assembling its
older models in 2017. Apple has reportedly begun
manufacturing the iPhone XR in India. The production of the
affordable iPhone model is currently being done at the Foxconn
plant in Chennai. After the iPhone 6s, iPhone 7 and the iPhone
X, the iPhone XR is the fourth iPhone to be manufactured in
India.
CONCLUSION
By starting the company or manufacturing plant in potential
markets and developing markets like India,it will be easy for the
company to expand their product line,they can reduce the
import taxes and can increase their customers.Increase the
employement and life style and other economical factors.
SOURCES
Definition of Consumer goods:GOOGLE
Meaning of potential market:GOOGLE
Apple image:www.counterpoint.com