“BRAND PREFERNCE AND PURCHASE BEHAVIOR OF HONDA CAR

OWNERS IN CHENNAI CITY”

A PROJECT REPORT
Submitted to the
UNIVERSITY OF MADRAS
In partial fulfillment of the requirement
For the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
By
KEVIN A. DANIEL
(REGISTER No: 711600167)
Under the guidance of

Mr. N.V. RAMACHANDRAN MBA, M.Phil, MLM, PGDPM, Ph.D

Asst. Professor, Department of Management Studies

DEPARTMENT OF MANAGEMENT STUDIES

SRM ARTS AND SCIENCE COLLEGE,
KATTANKULATHUR-603203
KANCHEEPURAM DIST
APRIL - 2018