Mr.S.ERAMIAH, M.Com, M.Phil, B.Ed.

Assistant professor of Commerce

C.S.I Jayaraj Annapackiam College

Nallur - 627 853.

CERTIFICATE

This is to certify that the Project Work entitled “A STUDY ON

CONSUMER PERCEPTION TOWARDS PURCHASE OF
COSMETIC PRODUCTS WITH REFERENCE TO
ALANGULAM” is a bonafide record of the project work done by
R.MUTHU JENIFA, Student of Department of commerce, CSI Jayaraj
Annapackiam College, Nallur, under my Guidance.

It is also certified that the above work is an independent and

original work of the candidates not previously formed the basis for the
award of any degree, diploma and similar title of the candidates.

FACULTY GUIDE
(Mr.S.ERAMIAH)

HEAD OF THE DEPARTMENT EXTERNAL EXAMINER

(Dr. (Mrs.) I.PREM ROSE THAYAMMAL)

Submitted for the viva-voce Examination _____________

PRINCIPAL
(Dr.R.PETER PERINBARAJA)
 DECLARATION BY THE CANDIDATE

I hereby declare that this subject relevant project report entitled “A

STUDY ON CONSUMER PERCEPTION TOWARDS PURCHASE

OF COSMETIC PRODUCTS WITH REFERENCE TO

ALANGULAM” is a record of the project work carried by me under the

Guidance of Mr.S.ERAMIAH, M.Com., M.Phil, B.Ed., on partial

fulfillment of the requirement of the Degree of master of commerce

programme of the Manonmaniam Sundaranar University.

I also declare that this project report is an independent and original

work of me not previously formed the basis for the award of any degree,

diploma, and similar titles.

Name Reg.No. Signature

R.MUTHU JENIFA 20161042301111

 ACKNOWLEDGEMENT

I praise and thank the almighty God for showering His blessings

upon me to complete this project in time without any difficulties.

My hearted thanks and everlasting gratitude to our Principal

Dr.R.PETER PERINBARAJA, M.A, M.Phil, Ph.D., for given me to

do this project work.

I express my hearty and deep sense of gratitude to Head of the

Department of (PG commerce and UG B.Com (CS) ) Dr. (Mrs.)
I.PREM ROSE THAYAMMAL, M.Com., M.Phil.,Ph.D., for her
extreme level of help rendered the course of study.

I feel great pleasure in expressing our deep sense of gratitude and

indebtedness to my guide Mr.S.ERAMIAH, M.Com., M.Phil, B.Ed.,

Assistant professor of Commerce of our college for his inspiring and

scholarly guidance rendered to us at every stage of my study, right from

the selection of the topic to the completion of this work.

I sincerely thank the respondents of this study. My heart full thanks

to my parents, family members, friends and well-wishers for their support

they extended throughout the period of my project work.

 TABLE OF CONTENTS

CHAPTE TITLE PAGES

R

I INTRODUCTION 1 – 30
&
HISTORY OF COSMETIC PRODUCTS

II RESEARCH DESIGN 31 – 45
&
PROFILE OF THE STUDY AREA

III ANALYSIS AND INTERPRETATION OF 46 – 111

DATA

IV SUMMARY OF FINDINGS, 112 – 117

SUGGESTIONS AND CONCLUSION

BIBLIOGRAPHY

QUESTIONNAIRE
 LIST OF TABLES

TABLE
TITLE PAGE NO.
NO.
1 AGE OF THE RESPONDENTS 47
2 GENDER WISE CLASSIFICATION 49
3 MARITAL STATUS 51
4 EDUCATIONAL LEVEL 53
5 OCCUPATION OF THE RESPONDENTS 55
6 SYSTEM OF FAMILY 57
7 MONTHLY INCOME 59
8 AWARENESS STATUS 61
9 SOURCES OF AWARENESS 63
10 INFLUENCING FACTORS 65
11 RESPONDENTS PREFERENCE 66
12 REASONS FOR CHOOSING 67
13 PLACE OF PURCHASE 68
FACTORS CONSIDER BY THE RESPONDENTS
14 70
FOR PURCHASE
COSMETIC REVIEWS READ BY THE
15 72
RESPONDENTS
16 INGREDIENT READING STATUS 74
SATISFACTION ABOUT RESULT OF THE
17 76
PRODUCTS
18 STEPS AGAINST DIS-SATISFACTION 78
AMOUNT SPENT FOR COSMETIC PRODUCTS
19 80
PER MONTH
20 PERIOD OF USING 82
21 NO. OF COSMETICS USE PER DAY 84
22 FREQUENCY OF PURCHASE 86
23 FAIRENESS CREAM PREFERENCE 88
24 BATH SOAPS PEREFERENCE 89
25 PEREFERENCE TOWARDS TALCUM POWDER 90
26 PEREFERENCE TOWARDS SHAMPOOS 91
27 PREFERENCE TOWARDS HAIR OILS 92
28 CHANGING STATUS 93
29 REASONS FOR CHANGING 95
30 FREE PRODUCT STATUS 97
31 SATISFACTION ABOUT FREE PRODUCT 99
32 PRODUCT DISCOUNT STATUS 101
33 SATISFACTION ABOUT PRODUCT DISCOUNT 103
34 OVERALL SATISFACTION TOWARDS COSMETIC 105
 PRODUCTS
SATISFACTION OF COSEMETIC PRODUCTS
35 106
ATTRIBUTES
36 OVEALL SATISFACTION OF THE RESPONDENT 107
AGE AND SATISFACTION OF THE
37 109
RESPONDENTS
INCOME AND SATISFACTION OF THE
38 110
RESPONDENTS
SYSTEM OF FAMILY AND SATISFACTION OF
39 111
THE RESPONDENTS

LIST OF CHARTS

CHART
TITLE PAGE NO.
NO.
1 AGE OF THE RESPONDENTS 48
2 GENDER WISE CLASSIFICATION 50
3 MARITAL STATUS 52
4 EDUCATIONAL LEVEL 54
5 OCCUPATION OF THE RESPONDENTS 56
6 SYSTEM OF FAMILY 58
7 MONTHLY INCOME 60
8 AWARENESS STATUS 62
9 SOURCES OF AWARENESS 64
10 PLACE OF PURCHASE 69
 FACTORS CONSIDER BY THE RESPONDENTS
11 71
FOR PURCHASE
COSMETIC REVIEWS READ BY THE
12 73
RESPONDENTS
13 INGREDIENT READING STATUS 75
SATISFACTION ABOUT RESULT OF THE
14 77
PRODUCTS
15 STEPS AGAINST DIS-SATISFACTION 79
AMOUNT SPENT FOR COSMETIC PRODUCTS
16 81
PER MONTH
17 PERIOD OF USING 83
18 NO. OF COSMETICS USE PER DAY 85
19 FREQUENCY OF PURCHASE 87
20 CHANGING STATUS 94
21 REASONS FOR CHANGING 96
22 FREE PRODUCT STATUS 98
23 SATISFACTION ABOUT FREE PRODUCT 100
24 PRODUCT DISCOUNT STATUS 102
25 SATISFACTION ABOUT PRODUCT DISCOUNT 104
26 OVEALL SATISFACTION OF THE RESPONDENT 108

BIBLIOGRAPHY

Books :
1. Kothari C.R “Research Methodology” methods and Techniques

Eastern Ltd.

2. Patterson Paul G. Johnson Lester W, Spreng Richard A modeling

the determinants of customer satisfaction for business -to- business

professional services. Acad Mark Sci 1997; 25(1):4-17.

Websites :
www.wikipedia.com

www.aswini.com
w ww.adrelevance.com
w ww.businessworld.com

w ww.google.com

A STUDY ON CONSUMER PERCEPTION TOWARDS

PURCHASE OF COSMETIC PRODUCTS WITH REFERENCE
TO ALANGULAM
1. Name :

2. Age : Below 20 20 – 30
30 - 40 40 – 50 above 50 years

3. Gender : Male Female

4. Marital status : Married Un – married

5. Educational level : Illiterate Primary & H.S.S

UG Post graduate

6. Occupation : Student Employees

House-wife Others
7. System of family : Joint Nuclear

8. Monthly income : Below Rs 5000 Rs5,000 – 10,000

Rs 10,000 – Rs 15,000 above Rs 15,000

9 i) Are you aware of cosmetic products?

Yes No

ii) If yes, how did you come to know that?

Advertisement Relatives

Friends Journals Others

10. Ranking your cosmetic products according to your preference:

Sl.No. Products Rank

1 Bath soap
2 Fairness cream
3 Powder
4 Hair oil
5 Shampoo

11. What are the reasons for selecting these cosmetic products? (Rank them)

Reasonable price Ayurvedic content For Skin care

Smell Variety of flavour

12. What are the factors influences to purchase cosmetic products? (Please rank them)
Doctor Friends & Relatives Promotional offer
Brand name Advertisement Utility
13. Where do you purchase cosmetic products from?

Daily consumer goods stores

Supermarkets
Stores specialized in beauty
Cosmetologist
Catalogues
Internet
Somewhere else – where _________________________________________?
14. What do you look first when you buy a cosmetic product?

The price
The packaging
The brand
The name
The features
Other reasons

15. Do you often read reviews of cosmetic products before purchasing them?

Never
rarely
sometimes
often
always

16. How often do you read ingredient lists on cosmetic products before you purchase
them?

never
rarely
sometimes
often
always

17. Why do you use cosmetic products?

To take care of your skin

For you
To feel better
Medical reasons
To be more attractive
Other reasons

18.i) Are you satisfied with the result of the product you prefer?
 Yes No

ii) If no, then what you will do

Complaint to the company never use that product in future

Will report to my friends changing another product

19. How much amount do you spent for these products per month?

Below Rs 200 Rs 200 – 400 Rs 400 – 600

Rs 600 – 800 above Rs 800

20. How long using these products?

Less than six months 6 months to 1 year

2 – 3 years more than 3 years
21. Products of cosmetics usage/day (How many cosmetics do you use a day?)
Less than 2 products 2 but less than 4
4 but less than 6 More than 6 products

22. Periods of cosmetics purchase (How often do you buy cosmetics?)

About once a month

About once every three months
About once every six months
About once a year
Anytime

23. Ranking the following fairness creams according to your preference:

Panjaras Fair & lovely Olay
Fair – ever Himalaya Ponds
Amway Vicco

24. Ranking the following Bath soaps according to your preference:

Hamam Mysure sandal Lux
Pears Dove Medimix
 Life bouy Dettol Power
Vivel Liril
25. Ranking the following Face powders according to preference:
Ponds Denim Mysore sandal Cuticura
Gokul sandal Spinz Yardley

26. Ranking the following Shampoos according to preference:

Clinic All Clear Sunsilk Chick

Pantene

Garnier Meera Shampoo

27. Ranking the following Hair oils according to preference:

Aswini Amla Indulekha

Dabur vatika Parachute Emami
VVD Gold

28. i) Are you ever changing cosmetic products?

Yes No
ii) If yes, what is the reason?
High price timely non availability less flavour
Low quality Skin problem low Result
Misleading add Medium smell

29.i) Does your company provide any free product ?

Yes No

ii) If yes, are you satisfied?

Yes No

30. i).Do you getting any discount for this?

Yes No

ii) If yes, mention the level of satisfaction?

 Highly satisfied Satisfied neutral

Dis – satisfied Highly dis – satisfied

31. Overall satisfaction towards the following cosmetic products:

S.No Products HS S Neutral DS HDS

1 Fairness cream

2 Face powder

3 Bath soap

4 Hair oil

5 Shampoo

32. Satisfaction towards cosmetic products attributes:

HD
S.No Products HS S Neutral DS
S

1 Result

2 Price

3 Quality

4 Ayurvedic content

5 Availability

Smell
 Package

33. Suggestions if any:

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THANK YOU