AIM AND OBJECTIVES

 To develop an ultra-modern shopping complex, providing complex and

maximum satisfaction.
 To improve circulation in and around the shopping complex.
 To ensure vehicular parking areas are designed in such a manner as to be
functional, aesthetically pleasing in terms of landscaping and safe for
motorists and pedestrians.
 To ensure adequate car parking facilities are provided in association with
developments.
 To establish the development as a unique urban centre where buildings are
integrated into the natural and planned landscape context. Buildings will
create an urban edge to the public streets and a series of internal streets
fitting with the cityscape setting.
 To design the site edge to relate it to the nature of the street it addresses,
including internal public and private roadway circulation and where
buildings are integrated into the community and with a wide range of land
uses.
 To attempt to match adjacent buildings by using some similar details,
materials and colours to tie in with the neighbourhood, yet utilize design
which is distinct and different in order to stand out.
 To encourage diversity and design creativity among the built components.
Each building will be unique with an expressive architecture. Similar
materials & architectural details will be incorporated to create a consistent
building image throughout the groupings of buildings within the
development.
 To create streets which are animated with retail uses, restaurants and
service retailers. These buildings will be linked by sidewalks creating a
positive retail character and an animated lively environment.
 To create retail buildings this will be linked by sidewalks or walkways as
part of the overall pedestrian network. Forecourts and landscape courtyard
features will be incorporated to relate to and complement the at grade
retail or entry areas of the larger buildings.
 To provide pedestrian amenities including seating, lighting and signage this
will be incorporated to enhance the character of the development.
 To generate building and streetscape design that results in an identifiable
hierarchy of circulation and built form

 To promote shopping, retail trade and malls in Penang.

 To position Penang as one of the leading mall-based shopping centers of

Malaysia.

 To facilitate and propagate practices and processes that will augment the
growth of mall shopping in Malaysia

 To usher in global standards and the latest concepts in the mall industry.

 To synergize marketing initiatives of the malls industry.

 To represent its members in local and international forums and actively

participate in seminars, symposiums and retail promotional events.

 To be the unified voice of all the malls of Penang.

 To lobby for mall development and liaise with Government bodies.

 To undertake research and organize conventions, seminars and events. To

study, report and research economic, marketing and promotional
conditions affecting the shopping center industry.

 To create a resource bank by compiling data and information from surveys,

periodicals, reference texts and computer data based on mall-based
shopping and retailing activities.

 Promoting the prestige and standing of members as reputable specialists in

the field of mall development and management.
PROJECT SCOPE

Project scope below, identifies those items and activities that are required to
meet the needs of the owner.

1. General

 Size of shops/capacity
 Process units to be included(carparks, aquarium)
 Type of plant feedstock
 Arrangement of shops
 Should the mall be designed for minimum investment
 Horizontal vs. stacked arrangement of equipment
 Layout and provisions for future expansion
 Any special relationships (e.g., involvements of other big companies such as
Nike)

2. Site information

 Access to transportation: Grab, bus, air, railway.

 Access to utilities: water, sewer, electrical, fire protection
 Climate conditions: moisture, temperature, wind
 Soil conditions: surface, subsurface, bearing capacity
 Terrain: special precautions for adjacent property
 Acquisition of land: purchase, lease, expansion potential
 Space available for construction

3. Buildings

 Number, types, and size of each

 Occupancy: number of shoppers/visitors, shops, restaurants.
 Intended usage: retail shops, cinemas, exhibitions.
 Special cooling requirements because of humid weather
 Quality of finish work and furnishings
 Landscaping requirements
  Sustainability requirements.
 Parking requirements

4. Regulatory requirements

 Permits: construction, operation, environmental, municipal

 Regulations and codes: local, state, federal
 Safety: detection systems, fires, emergency power
 Environmental: air, liquids, solids, wetlands
 Preservations restrictions

References

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and success variables for capital facility projects.’’ Rep. Prepared for Construction
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(1999). ‘‘Project success index for capital facility construction projects.’’ J. Perf.
Constr. Fac., ASCE, 13(1).

Preiser, W. F. E. (1993). Professional practice in facility programming, Van

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Gibson, G. E., and Dumont, P. R. (1996). ‘‘Project definition rating index (PDRI).’’
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