Documente Academic
Documente Profesional
Documente Cultură
(FBL)
Q1/2018
This presentation is for illustrative purposes only. It will not supersede the contractual arrangements effective between the parties. 1
Introduction to Fulfillment by Lazada (FBL)
▪ What is FBL
This presentation is for illustrative purposes only. It will not supersede the contractual arrangements effective between the parties. 2
What is fulfillment by Lazada?
This presentation is for illustrative purposes only. It will not supersede the contractual arrangements effective between the parties. 3
How does FBL work?
This presentation is for illustrative purposes only. It will not supersede the contractual arrangements effective between the parties. 4
Introduction to Fulfillment by Lazada (FBL)
▪ What is FBL
This presentation is for illustrative purposes only. It will not supersede the contractual arrangements effective between the parties. 5
Why FBL will help you?
This presentation is for illustrative purposes only. It will not supersede the contractual arrangements effective between the parties. 6
What are the benefits of FBL?
1
Onsite visibility - FBL Filter
This presentation is for illustrative purposes only. It will not supersede the contractual arrangements effective between the parties. 7
What are the benefits of FBL?
2
FBL branding on product page
Fulfilment by Lazada for Brand allow customers to recognize the product branding and enjoy fast
shipping service at the same time. Beneficial to seller in results of higher seller rating.
This presentation is for illustrative purposes only. It will not supersede the contractual arrangements effective between the parties. 8
What are the benefits of FBL?
3
Simplify operations for seller
Process
Source or Store product in the Manage inventory, Pick, pack, label 3PL delivered the Return management
manufacture warehouse minimize OOS, know product to deliver product to buyers /after sales
the products when to replenish Seller in charge of 3PL pick
up
Dropship
FBL
This presentation is for illustrative purposes only. It will not supersede the contractual arrangements effective between the parties. 9
What are the benefits of FBL?
4
On-site marketing exposure will be higher for your FBL products
This presentation is for illustrative purposes only. It will not supersede the contractual arrangements effective between the parties. 10
What are the benefits of FBL?
5
FBL SKUs join our “Buy More Save More” shipping fee program across all FBL
and Lazada products
This presentation is for illustrative purposes only. It will not supersede the contractual arrangements effective between the parties. 11
What is Buy More Save More?
In order to maximize your revenue and profitability from cheap items, we suggest the following levers to
be utilized hand-in-hand. What are they?
1
• Moving to a shipping fee module full pass-through means that the customer has to bear the full cost of
shipping fees
• This will allow you to price all your assortment competitively in line with other online and offline retailers
2
Enable a cart rule to incentivize minimum spend for free shipping
• What is a cart rule? A cart rule is a mechanism that allows for certain automatic levers to be enabled if
certain conditions are met
• In this case, the idea would be to incentivize the customer to spend a minimum amount with FBL
products, and if this threshold is breached – you offer the customer free shipping. EG:
❖ Spend RM80 with <FBL> and be eligible for FREE SHIPPING
• This works as you are able to cover the free shipping fees offered to the customer through the sale of
multiple items
This presentation is for illustrative purposes only. It will not supersede the contractual arrangements effective between the parties. 12
Exclusive shipping rate cards for selling in FBL
Buy More Save More apply to item below 5kg (volumetric weight), Standard shipping type and within West
Malaysia only
Origin to Destination West Malaysia to West Malaysia East Malaysia to West Malaysia East Malaysia to East Malaysia West Malaysia to East Malaysia West Malaysia to East Malaysia
Delivery Type Economy / Postal Standard
Weight < 0.5 Kg < 2Kg < 2Kg < 0.5 Kg 0.5 - 2 Kg <1kg
Shipping Paid by Seller RM 2.00 Nil Nil RM 4.00 RM 5.00 5.00
This presentation is for illustrative purposes only. It will not supersede the contractual arrangements effective between the parties. 13
Exclusive shipping rate cards for selling in FBL
FBL shipping rate card and MP drop ship rate card comparison
Shipping
Weight (kg) FBL Rate Card MP drop ship Rate Card
type
1 5.00
2 5.50 6.50
3 5.50 8.00
4 5.50 9.50
SAVE
5 5.50 11.00 shipping
6 6.50 12.50
Standard shipping
14presentation is for illustrative purposes only. It will not supersede the contractual arrangements effective between the parties.
This 14
Exclusive shipping rate cards for selling in FBL
How much will you save on shipping fees in FBL vs Marketplace Drop Ship?
Scenario 2
(Basket > RM 80):
*Package-level Shipping *Item-level Shipping FBL Seller A save
• Free shipping for customer • Seller pay 1st kg shipping fees RM 3.85 on shipping
• Shipping fees share by 2 - RM 5 (1st kg) cost and landing price
Buy 5 items RM20 each, merchant – Total RM 11.50 • Customer pay subsequent kg) is more competitive
total order RM 100
Cost of Shipping Fee to Seller A: RM - RM 1.50 (subsequent kg) by 11%
Total Parcel weight: 9.7 4.15 ((3.5/9.7)* 11.5) • Shipping fees borne by
Kg ~ 10 Kg Cost of Shipping Fee to Seller B: individual merchant
(2 items from Seller A; RM 7.35 ((6.2/9.7)* 11.5) FBL Seller B save
3 items from Seller B) RM 6.65 on shipping
Item landing price: (Seller A) Item landing price: (Seller A)
RM 40 + RM 4.15 = RM 44.15
cost and landing price
RM 40 + RM 9.50 = RM 49.50
Total weight for Seller A: is more competitive
3.5 Kg (2 items) Item landing price: (Seller B) Item landing price: (Seller B) by 9%
Total weight for Seller B: RM 60 + RM 7.35 = RM 67.35 RM 60 + RM 14.00 = RM 74.00
6.2 Kg (3 items)
15presentation is for illustrative purposes only. It will not supersede the contractual arrangements effective between the parties.
This 15
FBL only charges you an all inclusive fee per item and
eliminates all your fixed operations cost
FBL charge
RM1.99
Includes cost for packaging materials
ex gst
per item
This presentation is for illustrative purposes only. It will not supersede the contractual arrangements effective between the parties. 16
FBL simplifies all of your operation processes to make your
life easier
Faster payments
This presentation is for illustrative purposes only. It will not supersede the contractual arrangements effective between the parties. 17
Introduction to Fulfillment by Lazada (FBL)
▪ What is FBL
This presentation is for illustrative purposes only. It will not supersede the contractual arrangements effective between the parties. 18
How to move to FBL?
• If you wish to join FBL, let us know and we firstly check if your contract
already covers FBL services; If not, a brief addendum needs to be signed
• Lazada will contact you and suggest you a first order of items to be sent
to the fulfilment center; If you agree with the items and the quantities, you
just need to approve the order on Seller Center
• Lazada will contact you on a regular basis and coordinate future
replenishment orders to make sure that your products are never out of
stock
• The management of FBL is quite easy for you! Seller Center provides full
control to issue replenishment orders, check stock levels, retrieve stock
back and manage your products
• Orders, shipments and returns will be fully managed by Lazada
This presentation is for illustrative purposes only. It will not supersede the contractual arrangements effective between the parties. 19
What changes?
Your life just got easier
Dropshipment
This presentation is for illustrative purposes only. It will not supersede the contractual arrangements effective between the parties. 20
I have a question!
? Do I need to update the stock on SC? ! No! Stocks will be automatically updated by Lazada
Can I get my products back from Lazada’s fulfilment center? How Yes, through Seller Center In 7 business day you are free to
? long does it take? ! collect the product from our fulfilment center
I need to match the product serial number with the Customer Yes! Lazada’s WH team can track this information and share it
? order. Is it possible with FBL? ! with you
? Can I monitor my stocks and my returns? ! Yes! You can monitor your stocks and returns directly on SC