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employees at a professional and personal level. The system exists to strengthen the
commitments made by the company to maintain high standards in its social media platforms.
Social media policy spells out acceptable social media behaviors to be practiced by employees
(Stohl et al., 2017). The procedure is beneficial to companies has it helps them to prevent a full
brown public relations crisis, prevent a breach of security, maintain brand identity across all
social media platforms. Similarly, encouraging employees to be the brand ambassadors of the
company's products and treat sensitive legal and regulatory activities.
The company should assign responsibilities among its employers for the smooth establishment
of employees authorized to speak about the brand of the company on behalf of others. The
company should attach the following duties, online advertising, daily posting and engagement,
security and passwords, social media training programs, and regular customer service to control
them quickly.
Proper guidelines and guidance should be laid down to identify security risks associated with
the products and how to deal with them. Websites and social media platforms should be
regularly maintained and updated to avoid outrages. Passwords for social media platforms
should be changed after one month and should be controlled by the IT manager. The devices of
the company should be regularly maintained to avoid unnecessary technical hitches.
The crisis management plan should contain updated contact lists of employees with their
specific roles. The social media team should ensure they are available all the time to ensure
proper management of a crisis. Also, the legal and public relations experts should join the social
media team in the management of an emergency. The internal communication plan and
approval processes of an emergency should be well outlined to ensure quick responses to the
crisis.
The company should comply with copyrights when using third-party content on social media.
Copyrights must be reserved for the owners of information posted on our media platforms.
Also, customer information should be private and confidential (Stohl et al., 2017). The
employees are not allowed to release information of the company's clients to third parties
unless authorized by management. Employees that share information that is regarded as
private will be laid off or sued per the laws of the land.
Employers should advise employees on the importance of advocating for the brands of the
company on social media. Employees should be encouraged to post disclaimers by stating their
relationship with the organization and that their postings are personal opinions.
Part 2
There is a considerable difference between backup and Replication. Backup is making of a copy
or copies of data and storing them in offsites for recovery in case the original data is lost. In
contrast, Replication involves copying of data and moving it to different sites of the company
even if they are not data centers (Halabi & Bellaiche, 2018). Backup focuses on long-term
storage of business records while Replication focuses on quick recovery for a faster resumption
of business operations. According to Halabi and Bellaiche (2018), during data recovery, the
three principles of CIA triad are observed to ensure the information remains confidential,
trustworthy, and accurate. It also ensures the information is available for use by authorized
persons. Similarly, preventive measures put in place to ensure confidentially should be
designed to provide the right people only access the information. The principle of integrity
should ensure the data in the backup and replication process remains trustworthy, consistent,
and accurate in its entire lifetime. The availability of the data should be guaranteed through
proper maintenance of the computer software and hard disks involved.
Part 3