ACTIVIDAD DE APRENDIZAJE 3

EVIDENCIA 2: MARKET PROJECTION

SERVICIO NACIONAL DE APRENDIZAJE SENA

APRENDICES

JHOANA MARCELA BARRETO MOSQUERA

FICHA 1792958
PROGRAMA TECNOLÓGO EN NEGOCIACIÓN INTERNACIONAL

2018 -2020
 ÍNDICE

1. Elabore en inglés un mapa conceptual del tema visto en el primer material

complementario “Market share projection tips for small business”
----------------3

2. Realice un resumen en inglés que contenga como mínimo dos párrafos, de la

lectura del segundo material complementario “8 steps for the success of a
marketing plan”-----------------------------------------------------------------------------------
4
 PRESSING OPINIONS AND PREFERENCES

1- Elabore en inglés un mapa conceptual del tema visto en el primer material

complementario “Market share projection tips for small business”.

Have customers indicated that they'll be Does the small business have a new
Can the small business capitalize on any buying more in the coming year and
errors made by its competition ? product and have customers indicated
have those numbers been captured in they'll move forward with orders ? If so,
sales forecast ? what are the volumes ?
looking to increase their consumption ?
customers and are those customers
Has the small business improved its
contractual agreements on supply with
Small Business Success marketing approaches and seen better,
Does the small business currently have
more qualified sales leads ?

Does the small business have a cost Does the small business have a
advantage it could use to steal more Market Share technological advantage, or even a cost-
per-use benefit to its products , that they
business ?
Projection/Forecasting could leverage to secure more sales ?

Market Size Current Market

Current & Potential Business
Share

Calculates the potential Divides current

consumption within the business by total
market “Strategic market Quantifies both existing and market size “Asses
planning” future business "Business that Company’s current
remains"
 2- Realice un resumen en inglés que contenga como mínimo dos párrafos, de la
lectura del segundo material complementario “8 steps for the success of a
marketing plan”.

8 STEPS FOR THE SUCCESS OF A MARKETING PLAN

In order to become a successful marketer there has to be a “perfect marketing plan”

based on accurate information. The collection and usage of this information is divided
into 8 different parts.

1- Explored variety of ideas and plans, not only on our own industry but also in
other industries.
2- Analyze your customers, let’s keep in mind that “Our customer are our best
consultants”
3- Analyze our competitors, we need to know who are our competitors and what
are they doing to attract customers.
4- Analyze ourselves, we need to define our business budget, worked hours
schedule intensity, and both retention strategies and customer acquisition
strategies.
5- Prepare our marketing plan, using our data and formulating our business’
strategy + hiring a marketing consultant / ad agency as required.
6- Implement our business plan and having a contingency plan as well.
7- Follow up reaction from our clients to our company’s business plan using
customer’s feedback to improve and make changes as needed.
8- Explore other opportunities, inventing and creating products and services that
will meet and exceed clients’ expectations.

By using all of the previous marketing plan “8 steps”, we are making sure that we are
able to retain our current clients and also be able to attract new ones as well. It’s in
our best interest to focus (or not) on our company’s “core of business strength”. So it’s
all about “information” as planning and implementation depends on the information
that we possess. Information is the key of success of all company’s “marketing plan”.

 El número de confirmación de la tarea es b5e4385b-c809-4382-bc80-

1aef9351bf8a. Copie y guarde este número como prueba de la entrega.