Running Head: Business Communication Final Project Report

Business Communication

Final Project Report

Puzzles Ltd

Group Members:

Muhammad Haider Bin Inam

Mujtaba Hussain

Musa Bin Salman

Najib Ullah Khan

Shariq Vohra

Syed Hassan Ali

Submitted to:

Ma’am Samia Shah Zaman

29th April 2019

Lahore School of Economics

Business Communication Final Project Report

Table of Contents
Business Plan...............................................................................................................................................3
Company & Industry...............................................................................................................................3
Management............................................................................................................................................4
Operations Plan and Overall Schedule.....................................................................................................5
References...................................................................................................................................................7
Appendix.....................................................................................................................................................8
Appendix 1..............................................................................................................................................8
Appendix 2............................................................................................................................................11
Appendix 3............................................................................................................................................14
Appendix 4............................................................................................................................................16
Appendix 5............................................................................................................................................19
Business Communication Final Project Report

Business Plan
Company & Industry

When we discuss the origins & structure of how we came up with the idea of this venture, it

was a collective brainchild of everyone involved in this project. Our main departmental heads

have had a friendly relation with our company’s Executive Director before the launch of this

company & one fine afternoon while we were out on a dinner, we discussed the idea of this

venture for the first time ever. Our Executive Director Mr. Salman talked about how currently in

the video game market only two companies have had a strong hold over everything; Microsoft &

Sony with their gaming consoles Xbox & PlayStation respectively so he discussed whether it

was possible for a new company to enter the market and eventually rival these companies by

coming up with a new innovative technology that was never-seen before to which our eventual

Research & Development department head Mr. Vohra stated that with the appropriate amount of

capital invested & by hiring some of the best video game technicians and engineers, it was

possible to create a new groundbreaking technology in the form of a new gaming console that

could not only rival Xbox & PlayStation but could also eventually make the makers of that

gaming console the market leader in the video game industry. He made this statement through

the extensive research he conducted over the years on video game technology. When this
Business Communication Final Project Report

revelation was made all of our departmental heads mutually became interested & eventually

agreed to actually invest in this idea and decided to create the organization Puzzles Ltd. Since

our Executive Director Mr. Salman was the person who invested the most amount of capital in

this venture, had the largest share in the company, and was the one who first started the

conversation which led us to launch the company, he served as the founder & executive director

of the company while the rest of us served as the main departmental heads of the company

respectively. We hope to make this a customer oriented venture and see ourselves competing

with the best in the business in the foreseeable future.

If we briefly discuss the characteristics of the industry we are competing in, we are hoping to

become one of the market leaders in the video game industry. The main competitors of our

console would be Sony with its PlayStation 4, Microsoft with its Xbox 1, and Nintendo with its

Switch. As of 2018, Sony leads the pack in terms of market share with about 50% of the market

after which we have Nintendo with about 28% of the market share, and finally that leaves

Microsoft with 22%.

Management

The following is a list of our management personnel:

 Musa Bin Salman- Executive Director

 Najib Ullah Khan- Marketing Department Head

 Haider Inam- Finance Department Head

 Shariq Vohra- Research & Development Department Head

 Syed Hassan Ali- Human Resource Department Head

 Mujtaba Hussain- Production Department Head

Business Communication Final Project Report

If we briefly go through the qualifications and backgrounds of each of our management

personnel individually which makes them the right fit for their respective post, our Marketing

department head Mr. Khan is well known for his creative ideas and thinking outside the box

when it comes to introducing and implementing new marketing strategies. Plus, he has relevant

experience in the field of marketing taking part in several marketing related projects & serving as

one of the marketing representatives in a start-up shoe company named Butaan. Mr. Khan also

knows over 3 languages so that also serves as a plus point for the marketing head of our venture.

Our Finance department head, Mr. Inam is well known for his analytical skills and has been

serving as the Executive Manager for Haryali Entrepreneurs Market for several years now so he

has relevant experience in the field of management & finance. Our Research & Development

department head, Mr. Vohra has always had a keen interest in the field of market research and

has been a part of several organizations like Paitoo & Lahore Chamber of Commerce & Industry

(LCCI) serving as a research intern so he too has relevant experience in the field of research. If

we discuss the background of our Human Resource department head, Mr. Ali; he is well known

for his excellent communication, management, and people skills. Mr. Ali too has relevant

experience related to the field of Human Resources since he completed several projects related to

HR in his university over the course of his bachelor’s degree & served as an intern in the HR

department of Tabish Corporation. Our production department head, Mr. Hussain too is highly

qualified and has relevant experience in the manufacturing sector since he currently serves as the

Chief Executive Officer of a privately owned poultry shed.

Finally, our company’s Executive Director Mr. Salman personifies the qualities of efficiency,

practicality, and productivity and is definitely the right man for the job having extensive past

experience as an entrepreneur. He worked as a marketing manager in StitchCraft which is a

Business Communication Final Project Report

startup company, and served as the president of the Rotary International Club between 2010-

2014. He was also a Student Ambassador for the SURE institute between 2014-2015.

Operations Plan and Overall Schedule

The general operations for the manufacturing and selling of our gaming console will include the

procurement of raw materials, assembling plant optimization, consistent production according to

demand, and assessment and quality checks of each and every console through various tests. We

will also have an IT team who will be developing the software kernel (operating systems) of

Puzzles Dreamcast, at all times.

 Procurement of parts

Our Puzzles Dreamcast team will make sure to run tests on the materials provided by various

different vendors, which will include quality checks, costing, and consistency of delivery,

payment procedures and more. The operations in the procurement department will be to have key

checks on the incoming of parts, maintaining a partnership with suppliers, being in contact with

them, collaborating with sales, marketing, finance and other departments to make sure the supply

chain is consistent with the demand brought from the end consumers.

Various different parts are required in our Puzzles Dreamcast gaming console, and since we aim

to maintain a high standard, never seen before quality and innovation. These parts will include a

user control interface, CPU, RAM, software operating system, storage medium, video and

output, joysticks & buttons for the remote, and a consistent power supply.

A Just-In-Time sort of a system will be kept for inventory management to reduce the costs. But,

in order to deal with a high influx of demand, a safety buffer stock of raw materials will be kept

to avoid any delays in the production and supply operations.

Business Communication Final Project Report

 Assembling and operations

There will be a consistent assembly line producing and assembling the parts together to make

the finalized product of Puzzles Dreamcast. An easy to assemble case of the gaming console will

be used so that the engineers can easily assemble and plan the assembly line in a flow that does

not get interrupted.

 Assessments

Puzzles Dreamcast will have a Total Quality Management (TQM), along with quality assurance

and quality control, which would keep a check on quality of the gaming console at all the points

through the operations, from procurement to the delivery of the final good.

Various different tests will be run to make sure no physical, technical or any other sort of risk or

harm is inflicted onto our users, distributors, suppliers, and the company itself.

 Other operations

Puzzles Dreamcast will also make sure to have consistent cash flows operations so that easy

costing, payments, and other finances are done without any hassle. The company will also hold

weekly meeting with the high and medium level managers to have a progress update, and to

discuss the issues, if there are any.

Since our employees will be a key part in the making of our gaming console, we will make sure

to give them incentives and motivations, through monetary benefits, seminars, training etc. to

make sure that they become a vital part of our organization.

Business Communication Final Project Report

References

 Tyson, J. (2000, October 16). How Video Game Systems Work. Retrieved from

https://electronics.howstuffworks.com/video-game3.html

Appendix
Appendix 1

RESUME (Musa Bin Salman)

Musa Bin Salman Makhdoom

219-S Street 11 Phase 2 DHA Lahore

musabinsalman62@gmail.com

03234926956

Personal Statement

‘Efficiency, Practicality and productivity’ are skills that I believe in and live by. Hard-work and

creativity are also the foundations of my work ethic. Have learnt these skills and their usage

over the course of experience in the market to develop excellent leadership qualities. These skills

have been of help in various projects. Entrepreneurial and market research skills have lead me to

working with an upcoming startup as the Marketing Manager which is in its final stages about to

be launched. My passion is listening to and making music and filmmaking. Headed the media

department of a company campaigning to revitalize the culture in the youth. Headed the Socials’
Business Communication Final Project Report

department as the Director Socials for an event and handled all business and management

aspects.

My leadership qualities have been of help in managing various teams over the course of my

experience.

EDUCATION:

2016- Present

BBA (Major in Marketing and minor in Media studies)

Lahore school of economics

2014-2016

A-Levels

Beaconhouse Defence Campus Lahore 

O Levels

ACE International School Lahore 

WORK EXPERIENCE:

2010-2014

Rotary International Club 

President Interact Metropolitan Lahore 

2014-2015

SURE Institute 

Student Ambassador 

2018 to Present 

StitchCraft - Startup

Marketing Manager 
Business Communication Final Project Report

ACTIVITIES /ACHIEVEMENTS:

• Project on PnG’s market information system

• Extensive marketing research on Coca Cola’s distribution 

. Worked on building a new marketing strategy for Toss candy as a project

• Project on Monal restaurant’s management strategy

• Was Director Socials for Beaconhouse Defence Campus’s event FAME ‘15

• Represented my school at various competitions: 

1. BNU Bestival 2015

2. LUMS Olympiad 2015

3. LUMS Life 2015

4. LGS Paragon Parakration 2016

• Was head of the literary society of my school in O levels 

. Represented my school at various debate competitions in O levels

INTERESTS & SKILLS

• Know Urdu, English and Punjabi

• Can write basic HTML code and use Dreamweaver

. Can edit photos and produce and edit videos at a professional level

• Excellent communication skills and good leadership skills when working in teams

• Like reading about Politics, Law, Culture, Entrepreneurship, Philosophy and fiction/non-fiction

novels 

• Interested in listening to and making music

. Filmmaking is a hobby as well as a developed skill 

Business Communication Final Project Report

. Writing and research

. Interested in entrepreneurship, currently working with one.

Appendix 2

Najib Ullah Khan

26-J Street 2 Phas5 DHA Lahore

Najibkhan97@gmail.com

03064449861

https://www.linkedin.com/in/najib-khan-327562185/

Personal Statement

“Hard work, consistency, courage, creativity and honesty” describe my work ethics and

personality. Never have my great people, creative, analytical and communication skills failed

me. They have been used efficiently and effectively in various different marketing/management

projects and presentations; the best example is when my analytical skills were used to uncover

the issues related to the Pakistani film industry and my abstract creative skills were used to find

solutions. My passion would not only suffice with your mission but is a whole heated

representation of it. I have been attributed with many words including a perfectionist which is

projected through the example when I travelled Lahore extensively to investigate for my research
Business Communication Final Project Report

on student hostel life. To get accurate results I talked to 50 students, 2 experts and collected

questionnaire data from more than 150 people. Great qualifications are not the only things that

describe me I have abundant of experience and have also lived in a foreign country where I had

to adapt to a new lifestyle which I did successfully.

Education

2016- Present

BBA (Major in Marketing and minor in Media studies)

GPA: 3.01

Lahore school of economics

A levels 3 D’s

O Levels 2 A*’s 4 A’s 2 B

Lahore Grammar School Phase 5 Defense

Activities /Achievements:

 Project on Pakistani cinema’s future

 Project on the analysis of K&N’s delivery system

 Project on the analysis of Pixar’s management

 Sociological project on the life of a hostel student in Lahore

 Psychological project on anxiety

Business Communication Final Project Report

 Project on the marketing plan of Candyland Toss jelly

 Project on Monal restaurant

 Statement analysis of Sapphire

 Marketing representative of Butaan

 Represented my school Lahore grammar school at various sporting events:

1. Tournament at Ali institute

2. Punjab Olympics

3. International children’s Games in Scotland

4. Lahore grammar school Johar town sports fest

 Represented my school Lahore grammar school at various science competition:

1. Lums Psifi 2015

2. Lahore Grammar school Paragon Parakration 2014

3. Lahore Grammar school Paragon Parakration 2015

 Have attended and took part in 4 Model united Nations competition (wining one

honorable mention)

 Was part of the sports and environmental societies of Lahore Grammar school

 Also won a literature competition in Lahore school of economics at literature fest

 Represent and play in the football league at the university

Interests & Skills

 Know Urdu, English, Seraki and basic Dutch

 Can write basic HTML code and use the software Dreamweaver

 Excellent communication skills and feel comfortable working in teams

Business Communication Final Project Report

 Like reading, learning new languages, History, Geography, Sociology and Psychology

 Interested in sports, listening to rock music and film making

Appendix 3

Mujtaba Hussain

58-B4-Wapda Town

Mujtabahussain779@gmail.com

0332-7055685

Mujtabahussain779@gmail.com

Personal statement

With extremely high exam results in math’s and English across both o-levels and a-levels, I have

a good command of both calculation and English language. I am now looking to apply my skills

and knowledge in a finance or marketing based role where I can grow a long-term career and

support a range of colleagues and clients. Although I have yet not gained any work experience, I

received an excellent feedback from my university work experience due to my hard work,

diligence, people skills, and ability to learn and apply new processes in the workplace. Outside of

my studies, I take part in number sports activities like cricket, which further build my abilities to

work within teams and achieve common goals.

Business Communication Final Project Report

Education

2016-present

BBA (majors in marketing and minor in media studies)

GPA 2.83

Lahore school of economics

A-levels 2 B’s & 1 C

O-levels 4 A*, 4A & 3 B’s

Lahore Grammar School, Johar Town Lahore

Work Experience

 Currently serving as the Chief Executive Officer of a privately owned poultry shed

Activities and Achievements

 Research project on decline and revival of Pakistan cinema

 Analysis project on tesla’s management

 Marketing services project on Monal

 Made a relaunch proposal project of a gaming console

 Sociological project on high divorce rates

 Marketing plan project on candyland toss jelly

 Played for my school cricket team and won

1. Inter school cricket competition

Business Communication Final Project Report

2. LGS sports fest

 Play in the cricket league in the university

Interests and skills

 Can speak English, Urdu and Punjabi Fluently

 Interest In multiple sports (cricket, table tennis and Football)

 Professional video game player

Appendix 4

Muhammad Haider Bin Inam

House no. 338, Sector D,

Askari 10, Lahore

Lahore, Pakistan

Haiderinam322@gmail.com

+923334266640

LinkedIn.com/haiderinam322@gmail.com

Personal Statement

Hire the right talent, and teamwork takes care of itself. Excels under pressure and has managed

over 35 different events ranging from weekly markets to farewells. Oversaw the management of

a company aiming to revitalize the culture in the youth. Furthermore, explored the field of risk
Business Communication Final Project Report

management, which has exposed to a wide array of topics related to resource allocation. I’m

fully equipped in using a wide choice of editing software.

Education:-

2004-2015

High School Diploma

International School of Choueifat – Lahore

2012-2014

O levels

International School of Choueifat – Lahore

2015

Advanced Placements

International School of Choueifat – Lahore

2016 – Present

BBA (Majors in Marketing & Minors in Media Studies)

Business Communication Final Project Report

Lahore School of Economics

Work Experience:-

2017 – Present

Executive Manager

Haryali Entrepreneurs Market

Activities/Achievements:-

2009

Oasis Art Competition

Oasis Resorts

2010-2015

Pakistan interschool championship

International School of Choueifat – Lahore

 Business Communication Final Project Report

2014

Interschool advertising competition- Jordan

SABIS

Appendix 5

RESUME ASSIGNMENT (SYED HASSAN ALI SEC L)

Name: Syed Hassan Ali

Postal Address: 95/11 A, Sarwar Road

Cantt, Lahore
Punjab (54000)

Email: hassan199721123@gmail.com

Contact Number: 03234209666

LinkedIn Profile URL: linkedin.com/in/syed-hassan-ali-326a38149

Personal Statement (Title Name: The Recruiter)

Loyalty is a two way-street. If I am asking it from you, then you are getting it from me!

(Attention) If you are looking for someone who exhibits the qualities of honesty, punctuality,

dependability, fairness, and loyalty, then you can consider me as the right man for this job. Being

a team player myself, I am very comfortable while working with other people of different

backgrounds and possess a great amount of analytical, creative, and communication skills

(Interest). It has always been a dream of mine to work for a well renowned and established

organization like Unilever (Desire) and would be honored to be afforded the opportunity of

becoming a member of your Human Resources (HR) department (Action). Thank You!
 Business Communication Final Project Report

EDUCATION:

Lahore School of Economics Graduating year

Bachelor of Business Administration/Science (Honors) May-2020
(Majors) Marketing (Minor) Media CGPA: 3.56
Beaconhouse Defence Campus Lahore Graduating year
GCE Advanced Level/Intermediate/High School May-2016
Business Communication Final Project Report

WORK EXPERIENCE:

Lahore School of Economics January- May, 2019

 Administrative Teacher’s Assistant
 Assisting the Teachers Resource Center Department for the Lahore School of Economics
managing the financials of the resource center for the entire semester
 Maintained records of relevant university course materials for the entire semester

Tabish Corporation December- January, 2018-2019

Intern, Human Resource Department
 Came up with the company’s Human Resource Policies by which the employees had to abide
and follow.
 Given tasks regarding arranging interviews of the applying candidates and implement the
recruitment process

ACHIEVEMENTS:
 Best Delegation- LUMS Emerge
Award for best delegation was given for promoting and sponsoring Tetley Tea as the emerging
tea brand in the subcontinent.

PERSONAL DATA:

 Fluent in English & Urdu

 Adept at using Microsoft Office applications as well as Adobe Photoshop. Basic knowledge of
video editing.
 Excellent communication skills and comfortable with working in a team.
 Content Writing
 Travelling, Writing Articles, TV shows, Reading, Technology and Sports
Business Communication Final Project Report