COVID

PULSE
How are Indonesians Feeling?

6430 Interviews across Rural & Urban

Indonesia
and Social & Search Monitoring

28th March 2020

 The increase in COVID cases and deaths has clearly led to a rapid rise in Concern levels
across Indonesia.
Panic levels haven’t risen though..
As you hear of more new cases and deaths the concern becomes more of a reality

COVID Anxiety Meter: Total Indonesia Trends

Very concerned and don’t know what to do

Trigger: 22nd
Concerned and know what to do Trigger: 15th
March
March
% Concerned President
Highest daily 78%
increase in
address to nation
number of Deaths 71%
on COVID 10%
63% 63% 10%
58%
54% 55% 54%
51% 51% 51% 51% 14% 14%
13%
43% 13% 11%
15% 11%
12% 12% 12%

13%
68%
61%
49% 49%
45% 43%
39% 41% 39% 40% 39% 40%
30%

13th March 14th March 15th March 16th March 17th March 18th March 19th March 20th March 21st March 22nd March 23rd March 24th March 25th March

Note : Sample size of 6428

2
 COVID Anxiety Meter: % Concern Levels (20-26th March)
East Jawa &
Kalimantan show
highest Concern
levels.

Scarily low concern

levels in Bali & South
Sulawesi
High

Low

Note : Sample size of 6428

 There was hardly any Internet chatter till 15th March when the President addressed the nation. That and the
increase in number of cases/ deaths being reported led to a lot more Social conversations & Searches online

Shows the importance of need for Sustained communication by the Government and the impact that increase in
cases will have on both concern levels and search patterns

Internet Chatter
60 350
Trigger: 15th
March
President 300
50 Trigger: 2-3rd address to nation
Trigger: March on COVID
26th Jan: News First 2 250
40
outbreak in China confirmed
Cases in Indo
200

30
150

20
100

10 50

0 0
20/01/20
21/01/20
22/01/20
23/01/20
24/01/20
25/01/20
26/01/20
27/01/20
28/01/20
29/01/20
30/01/20
31/01/20
01/02/20
02/02/20
03/02/20
04/02/20
05/02/20
06/02/20
07/02/20
08/02/20
09/02/20
10/02/20
11/02/20
12/02/20
13/02/20
14/02/20
15/02/20
16/02/20
17/02/20
18/02/20
19/02/20
20/02/20
21/02/20
22/02/20
23/02/20
24/02/20
25/02/20
26/02/20
27/02/20
28/02/20
29/02/20
01/03/20
02/03/20
03/03/20
04/03/20
05/03/20
06/03/20
07/03/20
08/03/20
09/03/20
10/03/20
11/03/20
12/03/20
13/03/20
14/03/20
15/03/20
16/03/20
17/03/20
18/03/20
19/03/20
20/03/20
21/03/20
22/03/20
23/03/20
Coronavirus Search Coronavirus Social (in thousands)

Source: Google Search Trends & Kantar Social media listening

4
 100
120

0
20
40
60
80
1/6/2020
1/8/2020
1/10/2020
1/12/2020
1/14/2020
1/16/2020
1/18/2020
1/20/2020
1/22/2020
1/24/2020
1/26/2020
1/28/2020

Coronavirus
1/30/2020
2/1/2020
2/3/2020
2/5/2020

Lockdown
2/7/2020
2/9/2020
2/11/2020
2/13/2020
2/15/2020
2/17/2020
Rumah Sakit

2/19/2020
2/21/2020
2/23/2020
2/25/2020
2/27/2020
hand sanitizer

2/29/2020
3/2/2020
3/4/2020
3/6/2020
3/8/2020
Symptom

3/10/2020
3/12/2020
3/14/2020
3/16/2020
3/18/2020
Knowledge Acquisition mode (Searching for Coronavirus symptoms)

3/20/2020
3/22/2020
3/24/2020
Source: Google Search Trends & Kantar Social media listening

3/26/2020
People moved from Panic Searches (Hand-sanitizer & Lockdowns) to more

5
 A lot more search increase with Long term in mind (Education, Finance,
Fitness/ Health, Environment)
Decline in Search seen on Experiential Activities & Indulgence categories

Education Vehicles Comparison Travel

Teleconferencing Cooking recipes Sports
Domestic Services Family Entertainment Event Tickets
Currency Exchange Kids Entertainment Department Stores
Investing Online Gaming Apparel
Fitness Home improvement Real Estate
Business news Online Communities Restaurants
Humor Online shopping Fashion
Video & Movies Celebrities Cosmetics
Science
Ecology & Environment
Fasting/ Ramadhan
Health (Alternative medicine)

Source: Google Search Trends & Kantar Social media listening

6
 0
0

20
40
60
80
20
40
60
80

100
120
100
120
2/27/2020 2/27/2020
2/28/2020 2/28/2020
2/29/2020 2/29/2020
3/1/2020 3/1/2020
3/2/2020 3/2/2020
3/3/2020 3/3/2020
3/4/2020 3/4/2020
3/5/2020 3/5/2020
3/6/2020 3/6/2020
3/7/2020 3/7/2020
3/8/2020 3/8/2020
3/9/2020 3/9/2020
3/10/2020 3/10/2020
3/11/2020 3/11/2020
Humor

3/12/2020 3/12/2020
Environment

Education
3/13/2020 3/13/2020
Anxiety-relief

3/14/2020 3/14/2020
3/15/2020 3/15/2020
3/16/2020 3/16/2020
3/17/2020 3/17/2020
3/18/2020 3/18/2020
3/19/2020 3/19/2020
3/20/2020 3/20/2020
3/21/2020 3/21/2020
3/22/2020 3/22/2020
3/23/2020 3/23/2020
3/24/2020 3/24/2020

-20
0
0

20
40
60
80
20
40
60
80

100
120
100
120

2/27/2020 2/27/2020
2/28/2020 2/28/2020
2/29/2020 2/29/2020
3/1/2020 3/1/2020
3/2/2020 3/2/2020
3/3/2020 3/3/2020
3/4/2020 3/4/2020
3/5/2020 3/5/2020
3/6/2020 3/6/2020
3/7/2020 3/7/2020
3/8/2020 3/8/2020
3/9/2020 3/9/2020
3/10/2020 3/10/2020
3/11/2020 3/11/2020
3/12/2020 3/12/2020
Investing

3/13/2020 3/13/2020
3/14/2020 3/14/2020
3/15/2020 3/15/2020
Teleconferencing

3/16/2020 3/16/2020
3/17/2020 3/17/2020
3/18/2020 3/18/2020
3/19/2020 3/19/2020
3/20/2020 3/20/2020
3/21/2020 3/21/2020
3/22/2020 3/22/2020
3/23/2020 3/23/2020
3/24/2020 3/24/2020
0
0

20
40
60
80
20
40
60
80

100
120
100
120

2/27/2020 2/27/2020
2/28/2020 2/28/2020
2/29/2020 2/29/2020
3/1/2020 3/1/2020
3/2/2020 3/2/2020
3/3/2020 3/3/2020
3/4/2020 3/4/2020
3/5/2020 3/5/2020
3/6/2020 3/6/2020
3/7/2020 3/7/2020
3/8/2020 3/8/2020
3/9/2020 3/9/2020
3/10/2020 3/10/2020
3/11/2020 3/11/2020
3/12/2020 3/12/2020
3/13/2020 3/13/2020
3/14/2020 3/14/2020
3/15/2020 3/15/2020
Domestic Services

3/16/2020 3/16/2020
Ecology & Environment

3/17/2020 3/17/2020
Long-term Orientation rises with increasing searches on Education, Investment,

3/18/2020 3/18/2020
3/19/2020 3/19/2020
3/20/2020 3/20/2020
3/21/2020 3/21/2020
3/22/2020 3/22/2020
3/23/2020 3/23/2020
3/24/2020 3/24/2020
Immediate help sought for Domestic Services & Teleconferencing and Humor is key for

Source: Google Search Trends & Kantar Social media listening

7
 0
0

20
40
60
80
20
40
60
80

100
120
100
120
2/27/2020 2/27/2020
2/28/2020 2/28/2020
2/29/2020 2/29/2020
3/1/2020 3/1/2020
3/2/2020 3/2/2020
3/3/2020 3/3/2020
3/4/2020 3/4/2020
3/5/2020 3/5/2020
3/6/2020 3/6/2020
3/7/2020 3/7/2020
3/8/2020 3/8/2020
3/9/2020 3/9/2020
3/10/2020 3/10/2020
3/11/2020 3/11/2020
3/12/2020 3/12/2020
3/13/2020 3/13/2020
3/14/2020 3/14/2020
3/15/2020 3/15/2020
Event Ticket Sales

3/16/2020 3/16/2020

Makeup & Cosmetics

3/17/2020 3/17/2020
3/18/2020 3/18/2020
3/19/2020 3/19/2020
3/20/2020 3/20/2020
3/21/2020 3/21/2020
3/22/2020 3/22/2020
3/23/2020 3/23/2020
3/24/2020 3/24/2020

0
0

20
40
60
80
20
40
60
80

100
120
100
120

2/27/2020 2/27/2020
2/28/2020 2/28/2020
2/29/2020 2/29/2020
3/1/2020 3/1/2020
3/2/2020 3/2/2020
3/3/2020 3/3/2020
3/4/2020 3/4/2020
3/5/2020 3/5/2020
3/6/2020 3/6/2020
3/7/2020 3/7/2020
3/8/2020 3/8/2020
3/9/2020 3/9/2020
3/10/2020 3/10/2020
3/11/2020 3/11/2020
Travel

3/12/2020 3/12/2020
3/13/2020 3/13/2020
Restaurants

3/14/2020 3/14/2020
3/15/2020 3/15/2020
3/16/2020 3/16/2020
3/17/2020 3/17/2020
3/18/2020 3/18/2020
3/19/2020 3/19/2020
3/20/2020 3/20/2020
3/21/2020 3/21/2020
3/22/2020 3/22/2020
3/23/2020 3/23/2020
3/24/2020 3/24/2020
0
0

20
40
60
80
20
40
60
80

100
120
100
120
Experiential categories declining in search interest..

2/27/2020 2/27/2020
2/28/2020 2/28/2020
2/29/2020 2/29/2020
3/1/2020 3/1/2020
3/2/2020 3/2/2020
3/3/2020 3/3/2020
3/4/2020 3/4/2020
3/5/2020 3/5/2020
3/6/2020 3/6/2020
3/7/2020 3/7/2020
3/8/2020 3/8/2020
3/9/2020 3/9/2020
3/10/2020 3/10/2020
3/11/2020 3/11/2020
Sports

3/12/2020 3/12/2020
3/13/2020 3/13/2020
Real Estate

3/14/2020 3/14/2020
3/15/2020 3/15/2020
3/16/2020 3/16/2020
3/17/2020 3/17/2020
3/18/2020 3/18/2020
3/19/2020 3/19/2020
3/20/2020 3/20/2020
3/21/2020 3/21/2020
3/22/2020 3/22/2020
3/23/2020 3/23/2020
Decline also being seen in Search for Garments/ Apparel and Cosmetics

3/24/2020 3/24/2020
Source: Google Search Trends & Kantar Social media listening
8
Indonesia & Malaysia are the only countries in the region which have maintained a Net-positive
sentiment in their Social media chatter about COVID

Thailand

Indonesia

Malaysia

Japan

Australia

Philippines

Korea

Singapore

Vietnam

New Zealand

Siurce: Kantar Social media listening tools 9

 COVID Pulse: Social Media Chatter
The Social media
chatter has
reflected lack of What is the Social Media Chatter About?
panic & a sense/
need to maintain Government Response
positivity
State of Infection Spread

Government
Self Protection Videos explaining COVID are very popular in the
response & State
last week reflecting latent need for Education
of Infection
International Response
spread very
closely monitored
New Normal

Panic Reactions

Economic Impact

Source: Kantar Social media listening

 Tracking Behavioral & Attitudinal Changes
3 in 4 Indonesians
spending Most of 22-24th March: % who have changed following behaviors because of COVID
their Time at
Spend most of my time at 76%
home! Home 65%

31%
Watch a lot more TV
Staying at 25%
Preventive Health Home Impact
behaviour Reduced Eating out 41%
51%

increasing, Switched to more Online 8%

Financial Worries shopping 8%

Increasing Consuming more Vitamins/ 65% 25-26th March

Nutrition & Jamu 51% 22-24th March
Hygiene
Impact More time/ money spent on 17%
% shopping Hygiene 14%

Online not Started worrying about Job/ 29%

Income 18%
growing
Financial Reduced spending to save 16%
Concerns more 12%

8%
Thinking not to Mudik 8%

Note : Sample size of 1114

KEY HIGHLIGHTS
The increase in number of cases & especially deaths has led to increasing Concern levels with 70% of Indonesians
1 now Concerned about COVID. Surprisingly, weak concern levels in Bali & South Sulawesi which merits immediate
attention

2 Not surprisingly, Internet Search & Social activity has spiked in the last week triggered also by increasing number
of cases.
But interestingly, Indonesia is among the only two countries in the APAC region where there is Net Positive
sentiment in the Social media chatter and Informative videos being very popular & useful in helping people Self-
protect

Search patterns reveal a Definite change in State of Mind with Long-term orientation increasing (Finance,
3 Education, Environment & Health trending upwards) and Experiential aspects taking a back-seat…

4
75% Indonesians are now spending most of their time at home!. This has led to Reduced Eating out (51%
Indonesians) & More TV viewership. Very few people have however Increased Online Shopping

5
Majority of Indonesians have now increased Preventive Health measures with more Vitamins/ Jamu etc.
consumption. 29% are also Concerned about their Jobs/ Income