RESEARCH METHODOLOGY

Contents

1. Methodology.....................................................................................................................................4
Primary Research..................................................................................................................................4
Quantitative Research............................................................................................................................4
2. Survey...............................................................................................................................................5
3. Sample...............................................................................................................................................5
4. Ethical considerations........................................................................................................................6
5. Research process...............................................................................................................................7
Bibliography..........................................................................................................................................9
1. Methodology

Primary Research

Primary research is defined as a methodology where a researcher uses first hand information or

collects data directly as opposed to procuring data from some other source such as newspapers,

magazines or brochures. Technically the person, who identifies this primary data owns it [ CITATION

Adi18 \l 1033 ]. In context of this research as analyzed the psychological stress among international

Japanese students that impact their mental health, researcher will use primary research in which it will

collect fresh information by using tools of primary research method.

The advantage of primary research is that the information retrieved can be used and interpreted the

way a researcher or marketer wants to, he does not has to rely on second hand information which is

already been interpreted [ CITATION Pen17 \l 1033 ]. In context of this research, using primary

research method will help to improve knowledge and understanding of primary research tools and

strategies which will help the researcher in future researches.

The disadvantage of primary research is that the cost of primary research is high as compared to

secondary research method. It is because the source and tools of primary research are more expensive

as compared to secondary research. At the same time, in the primary research, the researcher has to

be involved in research and needs to collect information and data from individuals by interviews or

survey[ CITATION Cha17 \l 1033 ].

Quantitative/Qualitative Research

In the research methodology researcher uses two kinds of methods which are qualitative and

quantitative research. Qualitative research is a scientific process of collecting information which is in

non numerical form. Quantitative research is conducted by collecting quantifiable data and

performing statistical, mathematical and computational techniques. This research can only be

conducted on data which can be depicted in numbers [ CITATION Anu18 \l 1033 ]. In this research we

will be using quantitative research.

Advantages of quantitative research are that the result of this kind of research gains in numeric form.

So it is easy for the readers to predict the research outcomes. While using quantitative research a

larger sample size can be used to perform the research as the outcome will be depicted numerically

that’s why the researcher chose this type of research instead of qualitative research [ CITATION DrM18

\l 1033 ].

Disadvantage of quantitative research is that it is not as much applicable to research which involves

human behavior or to measure something which cannot be expressed in numeric form and sometimes

some research or data is too difficult to quantify in numbers [ CITATION Nat17 \l 1033 ].

2. Survey

Survey is a type of research method used to collect information where the respondents are determined

to gain information or data about various topics and interests. There are various ways or types of

survey, a researcher chooses whichever he feels the most effective in a particular situation [ CITATION

Adi19 \l 1033 ].

Advantage of survey is the cost of conducting survey is very low as the researcher just has to pay for

the production of survey questionnaires. The researcher chose survey to conduct the research because

the data can be gathered very conveniently as the researcher can send the questionnaires via mail or

fax or they can administer it through the internet [ CITATION Sar16 \l 1033 ].

Disadvantage of survey is many a time the respondents do not provide accurate and honest

information which would impact the outcome of the survey and the respondents may not remember

the reason for which they gave the answer which would make the research ineffective which might

prove as a major disadvantage for the researcher [ CITATION Sus17 \l 1033 ]

3. Sample

Sampling is a process where we select the candidates who would be participating in our research

study or would be answering our questionnaires. It is difficult for a researcher to study the whole

population because of limited time and resources so he chooses samples or a part of the populations as

samples [ CITATION Adi181 \l 1033 ].

For conducting this survey the researcher has chosen stratified random sampling which comes under

probability sampling as the method to conduct the survey.

Advantages of stratified random sampling is that there would be no bias in the answer as the samples

have been chosen randomly and also it is a time saving process as the samples have been chosen

randomly which does not take a lot of time and as the researcher had already invested a lot of time in

gathering primary information, that’s why he chose this method of sampling[ CITATION Bhe19 \l 1033

].

Disadvantage of stratified random sampling is they might not be as effective if the samples chosen are

homogenous (similar to each other) and the process is very tedious and time consuming especially

when creating larger samples and the researcher has already consumed a lot of time in gathering

information [ CITATION Ste16 \l 1033 ].

The total samples chosen for this research is forty people which consists of twenty Japanese male and

twenty Japanese female members and the survey will be conducted through stratified sampling

method which comes under probability sampling.

4. Ethical considerations

During this research study, the researcher will consider moral norms and principles. In this research

study, the researcher will also ensure the anonymity and privacy of all the participants about their

information or data to be protected and guarded. In addition, all the participants will also provide the

right to withdraw from this research study any period of time when they want and don't want to be a

part of several further extents [ CITATION Bre17 \l 1033 ]. All the participants will also provide the

individual approval forms to ask him to sign those documents for conducting this research study. The

individual's approval forms consist of the approvals in the written forms the participants to take part in

the research study and provide the required information.

To accomplish this research study, every participant’s data or information will be kept confidential

and private. In this research, the entry rights to the data or information will provide only to the

researcher [ CITATION Don171 \l 1033 ]. Moreover, the participants will make sure through the
information sheet that their identity will be kept private or confidential and no information or data will

not be published that damage any participant’s reputation in the marketplace

5. Research process

1. Introduction: In this research study, the researcher will describe brief information regarding the

research topic. In this, the researcher will provide a brief of the topic that is to be researched by the

researcher to get the deep details of the topic [ CITATION Bre17 \l 1033 ].

2. Research Statement: It is a summary of research success and a proposal for the upcoming research

study. The research statements are normally necessary as a part of a relevant process of application

and often help in the identification of appropriate applicants. In this research study, the statement will

try to analyze the topic “Psychological stress among students that impacts their mental health”.

3. Research Question: In this part, questions are formulated that are to be searched and also an

answerable inquiry into a particular concern or research topic[ CITATION Don171 \l 1033 ].

4. Literature Review: In this part, it also enables the researcher to analyze the diverse theories to

accomplish the research objectives. Moreover, the researcher will fill the gap of literature by

conducting the research in an appropriate way.

5. Methodology: In this part, it increases the understanding of the diverse approach of research,

design of research, and technique of data collection that will use in this research study. This part

enables the researcher to gather accurate information and data to reach the end of the research

question[ CITATION ORo15 \l 1033 ].

6. Data Analysis and discussion: In this section, it presents the finding of the research study that will

be analyzed from the diverse sources of data for accomplishing the research objectives. In this part,

the accurate approach and method will be used by the researcher and to present the finding of the

research study.
7. Conclusion and recommendation: In this section, it is the end part of the research study that

depicts the final outcomes. This part is significant to future scope and recommendation of the research

study [ CITATION Nor15 \l 1033 ].

 Bibliography

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Bhat, A. (2018). SAMPLE: DEFINITION, METHODS, TYPES WITH EXAMPLES. Retrieved from

www.questionpro.com: https://www.questionpro.com/blog/sample/

Bhat, A. (2019). What is a Survey – Definition, Methods, Characteristics and Examples. Retrieved

from www.questionpro.com: https://www.questionpro.com/blog/surveys/amp/

DeFranzo, S. E. (2017). Advantages and Disadvantages of Surveys. Retrieved from

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Devkota, B. R. (2019). Probability Sampling, Advantages, Disadvantages. Retrieved from

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disadvantages

Dowd, D. M. (2018). dvantages & Disadvantages of Qualitative & Quantitative Research. Retrieved

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Regoli, N. (2017). 13 Pros and Cons of Quantitative Research Methods. Retrieved from vittana.org:

https://vittana.org/13-pros-and-cons-of-quantitative-research-methods

Shetty, C. (2017). What are the advantages and disadvantages of primary research? Retrieved from

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research

Sincero, S. M. (2016). Advantages and Disadvantages of Surveys. Retrieved from explorable.com:

https://explorable.com/advantages-and-disadvantages-of-surveys

Sparrow, P. (2017). Primary Research Advantages And Disadvantages. Retrieved from

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from www.statisticshowto.datasciencecentral.com:

https://www.statisticshowto.datasciencecentral.com/probability-sampling/

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Bredenoord & Knoblich. (2017). Human tissues in a dish: the research and ethical implications of

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Donoghue & Buys. (2017). Using participatory visual methods in aged care: The methodological,

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O’Rourke & Fraser. (2015). Embedding the perceptions of people with dementia into quantitative

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