Mohd Danial Fayyadh Bin Mohd Idris (AN170035)

Field Trip Report to Gardenia Bakeries (KL) SDN.BHD

1.0 Introduction

Good nutrition lays the foundation for healthy growth and development. With a better nutrition, a
person will have a stronger system, less sick days and better health. The brand Gardenia is at the
forefront to producing a good taste, fresh and yet nutritious bread for each stage of customers. Mr.
Slocumm who have 35 years of baking experience have brought America’s leading chain of bakery to
Malaysia. Thus, Gardenia was born.

Gardenia Bakeries (KL) Sdn Bhd rolled their first loaf of bread for the first time in 1986. Within four
years, it has become the bread market leader with astounding 99 percent brand recall rate and 80
percent top of mind recall.

Gardenia’s product grew and evolved throughout the year, becoming better each step. Gardenia now
not just produce bread loaf, but also varieties of bakery product to satisfy its consumer.

2.0 Program

On 27th October 2019 me and my classmates has gathered at Administration block at 8.00am. The trip
take around 2 hours as there is a traffic on our way to Gardenia (KL).

As we arrived to Gardenia (KL), we were greeted by our tour guide and we were showed a video
regarding history of Gardenia (KL). We were also told that Gardenia (KL) is different with Gardenia in
Sabah and Sarawak. Apart from that, she also told us that Gardenia (KL) have multiple factory and each
factory produce different product. The factory that we go in Shah Alam produce loaf bread and bread
with filling inside.

After the video, we were brought to watch the processing of the bread, how the bread is processed,
machine that they use. Throughout the processing and manufacturing tour, we were told and explained
the flow of the factory. Process of the bread in order is the automatic blending, production of sponge
mix, fermentation room, the production of dough mix, the divider, the rounder, the checkweigher,
intermediate proofer, moulder, automatic lidder, final proofer, tunnel oven, automatic delidder and
depanner, bread cooler, automatic slicer and bagger and lastly is daily delivery.

After the tour, we were taken to the lounge for some tea and samples of their product. At this moment,
we were introduced and on their newest product and were give a sample. The banana and cashew nut
cupcake were very nice. We also given a goodie bag containing gardenia product such as chocolate
spread, butterscotch loaf bread, waffle and high fibre bread. Before leaving, we take few photos as
memories. We arrive back to University Tun Hussein Onn late in the evening.