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PLAN.

TRIPLE
ADVANTAGE FUND
GOLD | EQUITY | FIXED INCOME

How do you make money no matter what is Does this mean that growth will be compromised?
happening in the economy? Does diversification mean lower growth?
There are obviously no guarantees but you can maximise your Not necessarily. While diversification causes reduction in risk levels, it
chances of making money by investing in a diverse range of assets. needn’t necessarily compromise on wealth creation. A simple
By balancing your investments across multiple asset classes (such as illustration of this is given in the chart.
equity, debt and gold), you tend to reduce risk of losing money to
600 The whole is better than sum of its parts
economic shocks (like the recent global financial crisis).
500
Empirical studies have shown that between 1995 and 2009, if you
had invested equally in stocks, bonds and gold, only once would you 400

have lost money i.e. in 1995.

300

Returns from asset classes 200

Year Stocks Bonds Gold Average

100
1995 -23% 3% 14% -2%
0
1996 -1% 13% -3% 3% Dec-94 Jan-98 Jan-01 Jan-04 Jan-07 Dec-09

1997 20% 24% -14% 10% Stock Bonds Gold Triple Asset

1998 -18% 8% 8% 0% Rs 100 invested in December 1994 grew to

Stocks Rs. 440
1999 67% 16% 2% 29%
Bonds Rs. 505
2000 -15% 13% 1% 0% Gold Rs. 427
2001 -16% 25% 6% 5% Triple Asset Rs. 540
2002 3% 23% 24% 17% This is historical data for the period 31 Dec 1994 to 31 Dec 2009 and is rebased to
100. Past performance may or may not be sustained in the future. Stocks are
2003 72% 12% 13% 33% represented by the S&P CNX Nifty and Bonds by the I-Sec Sovereign Bond Index. Triple
2004 11% -1% 1% 3% Asset comprises of Stocks, Bonds and Gold weighted equally and rebalanced monthly.
Source of data: Bloomberg.
2005 36% 6% 22% 22%
2006 40% 6% 21% 22% As depicted in the Chart above, Rs 100 invested in December 1994
2007 55% 7% 17% 26% separately in stocks, bonds and gold did not do as well as when
2008 -52% 27% 31% 2% invested in a combination of these assets (called Triple Asset).
2009 76% -6% 19% 30% Between 1995 and 2009, a triple asset portfolio created more
wealth than stocks, bonds or gold.
This is historical data. Past performance may or may not be sustained in the future.
Stocks are represented by the S&P CNX Nifty and Bonds by the I-Sec Sovereign Bond
Index. Source of data: Bloomberg. How is this possible? Doesn’t lower risk always
What this means is that if you diversify your investments, you can mean lower return?
avoid monetary surprises. If you have planned for something, While stocks, bonds or gold might have outperformed a triple asset
chances are you should be able to go get it. portfolio over certain periods of time, because the triple asset
portfolio has seldom given negative returns, it has grown
significantly over a longer period.
A triple asset portfolio basically does well in minimizing any fall. The
table below demonstrates the importance of curtailing a fall in the
value of an investment in effectively making money for investors. As
the extent of fall increases, the amount of gain required to make up
for the fall increases faster. For example, a 50% fall in value of an
investment means that the investment then has to grow 100% just
to get back to its original value.
Loss Gain required to make up the loss
5 reasons to invest in Axis Triple Advantage Fund
1. Provides diversification across asset classes leading to reduction
in risk.
2. Returns potential not compromised even with reduced risk levels.
3. Returns more stable than pure equity or gold investments over
the long term.
4. One single application for investment in three asset classes.
5. 20 - 30% of investment in gold. Gold is a good hedge against
financial crises.

5% 5.2%
Key features
10% 11%
Type of Scheme An open-ended hybrid fund
25% 33%
Benchmark Index 35% - S&P Nifty + 35% - CRISIL
50% 100% Composite Bond Fund Index + 30% - INR
Therefore if you can reduce the fall (as tends to be the case with a Price of Gold
triple asset portfolio), the resultant gain is disproportionately higher Fund Managers Chandresh Nigam - Head, Investments
over time. R.Sivakumar - Head, Fixed Income
Load Structure Entry Load: Nil
Axis Triple Advantage Fund – Growth through Exit Load: 1% if redeemed / switched out
within 1 year from the date of allotment
diversification Options Growth and Dividend (Payout &
Reinvestment)
Axis Triple Advantage Fund seeks to help investors take advantage of
the benefits of diversification by investing in a mix of three asset Minimum Application Rs. 5,000 and in multiples of Re. 1
Amount (for lump thereafter
classes viz. equity, fixed income and gold in the following proportion:
sum applications)
• Equity and Equity Related Instrument: 30 – 40 % Minimum Additional Rs. 100 and in multiples of Re. 1
• Debt and Money Market Instruments: 30 – 40 % Purchase Amount thereafter
• Gold Exchange Traded Funds: 20 – 30 % Sleep in Peace (SIP) Available
option* / Systematic
Risk profile and recommended investment horizon Transfer Plan (STP) /
Systematic Withdrawal
This fund is suitable for investors who prefer stable but moderate Plan (SWP)
growth as against those who seek less predictable but possibly high EasyCall (phone based Available
paced growth. It is a medium risk fund suitable for investments for transactions)
the long term.

Statutory Details: Axis Mutual Fund, sponsored by Axis Bank Ltd., has been established as a Trust under the Indian Trusts Act, 1882 (liability
restricted to Rs. 1 Lakh). Trustee: Axis Mutual Fund Trustee Ltd. Investment Manager: Axis Asset Management Co. Ltd. (the AMC) Risk
Factors: All Mutual funds and securities investments are subject to market risks and there is no guarantee that the investment
objective of the scheme will be achieved. The NAV of the units issued by the Mutual Fund under the scheme can go up or down
depending on various factors and forces affecting securities markets. Past performance of the Sponsor, its affiliates/the AMC/the mutual
fund or its schemes does not indicate the future performance of the scheme. The sponsor is not liable or responsible for any loss or shortfall
resulting from the operation of the scheme. Investments in the scheme are subject to various investment risks such as trading volume risk,
settlement risk, liquidity risk, default risk, risk of possible loss of principal, etc. Equity and equity related instruments are volatile by nature.
Investments in gold exchange traded funds are subject to market risk, risks associated with investment in physical gold, liquidity risk,
counterparty risk, etc. For detailed risk factors, please refer to the SID. Mutual Fund Investments are subject to market risks. Please read
the Scheme Information Document and Statement of Additional Information (SID & SAI) carefully before investing. Axis Triple
Advantage Fund is only the name of the Scheme and does not in any manner indicate either the quality of the Scheme, its future
prospects or returns. Investment objective: To generate long term capital appreciation by investing in a diversified portfolio of equity and
equity related instruments, fixed income instruments & gold Exchange Traded Funds. Asset Allocation: Equity and Equity Related Instruments
– 30 - 40%, Debt and Money Market Instruments – 30 - 40%, Gold Exchange Traded Funds – 20 – 30% including securitized debt up to 40%,
derivatives up to 80% and foreign securities up to 50% of the net assets. Terms of issue and sale and redemption of units: Issue of units
of Rs. 10 each for cash during the new fund offer and at NAV based prices thereafter. The scheme offers sale and redemption facility on all
business days during the ongoing offer. The NAV of the scheme would be calculated for all business days. The SID & SAI/Key Information
Memorandum cum Application form are available at AMC and Registrar offices, Investor Service Centres, the AMC website (www.axismf.com)
and with empanelled distributors.
September 2010

* Refers to Systematic Investment Plan Distributed by

Axis Asset Management Company Limited

Investment Manager to Axis Mutual Fund
11th Floor, Nariman Bhavan, Vinay K Shah Marg, Nariman Point, Mumbai 400 021, India.
Tel 91 22 3940 3300 Fax 91 22 2204 0130 Toll Free 1800 3000 3300
Email customerservice@axismf.com Website www.axismf.com