Overview

Brand 20
Guidelines 20
Project Name
Skybox - Brand Identity Design

Designed by
MITIC
Logo Design

Construction

Clearspace defines how much minimum space is needed before any visual element is put
next to the design. The clearspace for Skybox logo equals half of the mark’s width.

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Logo Design

Clearspace

Clearspace defines how much minimum space is needed before any visual element is put
next to the design. The clearspace for Skybox logo equals half of the mark’s width.

Logomark

Logotype

Alt Logotype

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Logo Design

Responsiveness

The simplicity of the mark and logo design allows them to stay responsive and send the
message on any scale without losing form.

Lockup

Alt Lockup

Icon/Avatar

Web (Desktop)

Web (Mobile)

Favicon Skybox - Your Cloud...

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Color

Color Pallete

These are all the primary and secondary colors used across Skybox brand identity design.
Be sure to always use these exact colors.

Primary
RGB� 255, 255, 255 RGB� 0, 102, 255 RGB� 0, 34, 85
CMYK� 0, 0, 0, 0 CMYK� 81, 61, 0, 0 CMYK� 100, 91, 36, 36
HEX� FFFFFF HEX� 0066FF HEX� 002255

Secondary
RGB� 170, 204, 255 RGB� 85, 153, 255 RGB� 0, 68, 170
CMYK� 30, 12, 0, 0 CMYK� 61, 36, 0, 0 CMYK� 98, 83, 0, 0
HEX� AACCFF HEX� 5599FF HEX� 0044AA

Logo Variations

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Logo Design

Usage

This is a guide on what you should avoid doing when using this logo design. Be sure to
always use these rules when displaying a logo.

Avoid

Avoid transforming the logo in Avoid using the logo on a Avoid adding effects such as
any way (Skewing, Warping, background that contains the shadows and gradients to the
etc). same color as the logo. logo.

Avoid rotating the logo. Avoid using the logo on busy Avoid using the logo on
backgrounds. non-specified patterns.

Avoid using the logo on Avoid using the logotype without the logomark.
non-specified background
colors.

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Typeface

Fonts & Usage

These are all typefaces used across Skybox brand identity design. Be sure to always use
these typefaces and follow the rules applied.

Logotype
Lato ExtraBold
The quick brown fox jumps over the lazy dog.
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQq
RrSsTtUuVvWwXxYyZz1234567890!?@#$%

Heading 1 Lato ExtraBold

Le�er Spacing: 0px; Line Height: 100%

Heading 2 Lato Bold

Le�er Spacing: 0px; Line Height: 100%

Heading 3 Lato Bold

Le�er Spacing: 0px; Line Height: 100%

Paragraph Lato Regular

Le�er Spacing: 0px; Line Height: 120%

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Stationery

Business Card

These are all typefaces used across Skybox brand identity design. Be sure to always use
these typefaces and follow the rules applied.

Front Side

Alt Front Side

Back Side Johnny Smith - CEO

johnny@skybox.com
018 0808003

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