Documente Academic
Documente Profesional
Documente Cultură
ON
YEAR (2019-20)
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DECLARATION
I declared that this written submission represent my idea in my own words and
where others’ ideas or words have been included, I have adequately cited and
referenced the original sources. I also declare that I have adhered to all principles
of academic honesty and integrity and have not misrepresentated or febricated or
felsified any idea\data\fact\source in my submission. I understand that any
violation of the above will be cause for disciplinary action by the institute and can
also evoke penal action from the source which have thus not been properly cited or
from whom proper permission have not been taken when needed.
Place:
Date:
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ACKNOWLEDGEMENT
Finally I would like to thank one and all who have helped me directly or inderictly
in preparing this project.
REGD.NO:-949048485
ROLL.NO:- 8007
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CONTENT
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INTRODUCTION TO THE STUDY
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OBJECTIVES OF THE STUDY
To understand the needs of customer and factor affecting their behaviors for
choosing the smartphone.
To understand tactics and methods that are used by the smartphone players to grab
the customers.
To understand the which one is better between” ANDROID & IOS” and which one
is leading.
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CHAPTER -1
INTRODUCTINS
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INTRODUCTON
Android is a Linux based operating system it is designed primarily for touch screen
mobile devices such as smart phones and tablet computers. The operating system
have developed a lot in last 15 years starting from black and white phones to recent
smart phones or mini computers. One of the most widely used mobile OS these
days is android. The android is software that was founded in Palo Alto of
California in 2003.
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THE HISTORY OF ANDROID
In October 2003, well before the term “smartphone” was used by most of the
public, and several years before Apple announced its first iPhone and its iOS, the
company Android Inc was founded in Palo Alto, California. Its four founders were
Rich Miner, Nick Sears, Chris White, and Andy Rubin. At the time of its public
founding, Rubin was quoted as saying that Android Inc was going to develop
“smarter mobile devices that are more aware of its owner’s location and
preferences.”
Th
e Next Web
While that sounds like the basic description of a smartphone, Rubin revealed in a
2013 speech in Tokyo that Android OS was originally meant to improve the
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operating systems of digital cameras, as reported by PC World. The company
made pitches to investors in 2004 that showed how Android, installed on a camera,
would connect wirelessly to a PC. That PC would then connect to an “Android
Datacenter,” where camera owners could store their photos online on a cloud
server.
Obviously, the team at Android didn’t think at first about creating an OS that
would serve as the heart of a complete mobile computing system on its own. But
even back then, the market for stand-alone digital cameras was declining, and a
few months later, Android Inc decided to shift gears towards using the OS inside
mobile phones. As Rubin said in 2013, “The exact same platform, the exact same
operating system we built for cameras, that became Android for cellphones.”
In 2005, the next big chapter in Android’s history was made when the original
company was acquired by Google. Rubin and other founding members stayed on to
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continue to develop the OS under their new owners. The decision was made to use
Linux as the basis for the Android OS, and that also meant that Android itself
could be offered to third-party mobile phone manufacturers for free. Google and
the Android team felt the company could make money offering other services that
used the OS, including apps.
Rubin stayed at Google as head of the Android team until 2013, when Google
announced he would be leaving that division. In late 2014, Rubin left Google
altogether and launched a startup business incubator. Earlier in 2017, Rubin
officially revealed his return to the smartphone industry with his company’s
announcement of the Android-based Essential Phone.
IPHONE
Development History
Apple’s famed secrecy makes any attempt to get a development history quite
difficult, and ensures that it will be incomplete. However, what is known is that in
February of 2005 Steve Jobs started the top secret negations with Cingular (now
AT&T) that eventually lead to AT&Thaving the US exclusive contract for the
iPhone. In early 2006 Apple started the process of revising OSX to become the
iPhone OS. With the understanding that they would have to reduce the OSX size to
a few hundred megabytes from the several gigabytes it currently was. Over the
next year and a half Apple spent millions setting up testing environments, building
the hardware and the software that would make the iPhone Apple was so obsessed
with secrecy that they did not allow the hardware and the software teams to
interact.
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On January of 2007 Steve Jobs announced the iPhone at Macworld. (Vogelstein,
2009)On May 17, 2007 Apple received FCC approval to sell the iPhone.
(AppleInsider Staff, 2007)On June 29, 2007 the iPhone went on sale in the US.
(Block, 2007)When the iPhone was released only Web applications were
supported, with a directory of over 200 web applications available,(Gonsalves,
2007)on October 17, 2007 bowing to public pressure Steve Jobs announced that
Apple was planning on releasing an SDK that would allow for native applications
on the iPhone. (Kim, 2007)On March 6 of 2008 Apple released the SDK. (Apple,
2008)Since its initial release therehave been some major milestones in the iPhone
OS. Version 2.0 of the software allowed for apps created with the SDK, an app
store, and exchange support. (Keizer, 2009)Version 3.0 added copy and paste,
phone wide search, stereo Bluetooth, shake to shuffle, voice memo, MMS, etc.
(Moren, 2009).
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