PGFC1906

ANJALI SINGH
The Business Model Canvas

KEY KEY VALUE CUSTOMER CUSTOMER SEGMENTS

PARTNERS ACTIVITIES PROPOSITIONS RELATIONSHIP  Professionals with income <1.5
S lakhs
Customers Sourcing  Well-
 Customers can assemble the  2 income households
raw material designe
Supervisors products on their own.  Corporates
Hiring d home
 Affordable price with rotatable
practices for décor  Hotels, Bars, Pubs & Restaurants
Finance source items items
artisans  Geographically they segmented
 Designs which are friendly to
Catalogue and Logistics customers Maharashtra, Andhra Pradesh,
Content Shipment  Value Telangana, Delhi and Karnataka
Designers Procedures for  Age 28-38 years
money
Packaging
Website
Designer and Labeling
content  Easy to
developer KEY RESOURCES rotate CHANNELS
the
Marketing team  Qualified items  Website
designers
Logistics and  Newsletter
Dispatch  Artisans
 Traditional retail channel
 Warehouse

COST STRUCTURE REVENUE STREAM

Raw material, Transportation, warehousing 20% of cost Most of the sales online

Design, quality check and rejection, assembly, storage 20% of cost 70% online

Shipment and packaging 20% of cost 30% offline

Marketing and sales 20% of cost Hotels and Pubs

Gross margin 20% of cost

 The Value Proposition Canvas

Customer
Value Segment
Segment

Affordable home décor items

Customer centric designs Decide the service

Value for money Products are DIY provider

Gains Control cost for the item

Contact a good home
décor provider

Customer can assemble

the products on their own Pay for the item
Its plug and play Customer
Job(s)
Decide the mode
weather offline and
online

Availability of raw material

Furniture Auto Assembling

Pains
If harmed incurred a huge
Furnishings
cost
Product information
regularity in the website
Lighting Costly home décor items in
the market

Decor Protected Packaging