Sector: Construction.

-Activity: Reform company.

- Legal form: Limited Company.

- Location: Warehouse and office: industrial area.

-Installations: Warehouse: 50 m2; workshop: 30 m2; office: 30 m2; toilets: 5 m2. Total: 115 m2.

-Equipment and machinery: Vehicle; hand mixer; tile cutter; hammer chopper; concrete mixer; slicer tools
(wheelbarrows, hammers, picks, levelers, etc.); office supplies; Computer equipment; textile equipment;
protective equipment ...

-Staff and organizational structure: One promoter and three workers: 1 plumber, 1 bricklayer and 1
laborer. The weight of subcontracting is important. The developer has experience and knowledge in the
area of masonry.

-Services portfolio: Reforms in private homes and commercial premises

-Customers: Individuals (a specific niche of individuals) for reforms in their home.

-Promotion tools: Website, word-of-mouth, vehicle lettering, business directory, mailbox and press
announcements.

BUSINESS IDEA

The scenario has changed a lot in recent years. We have gone from the real estate boom and from a
buoyant demand scenario to a crisis scenario. The key, in this new scenario, rather than in specialization,
is in the focus on specific niches. The elderly, for example, have different needs than singles, who have
different needs from newlyweds, who have different needs from a traditional family in which a member
of the house is handyman ... You have to adjust your focus well: a reform company that offers speed,
quality and commitment is not the same as another one of integral reforms of buildings for neighboring
communities. You cannot target all audiences.

A clear strategy

Image of confidence, quality, delivery times, permit management, construction insurance, price, variety
of products and a wide range of services ... Your company must also have a competitive advantage over
the competition. And you should let your customers know. It does not help that, for example, we have a
special type of anti-humidity paint if we do not transfer this feature to the client, in the budget or on the
business visit; in fact, it is advisable to transfer the product's characteristic (anti-humidity paint) to a
specific benefit for the client (five years without humidity inside your home).

Substitute products

In the case of reform companies, you should not lose sight of the fact that large stores offer DIY products
(and, in some cases, also services) that pose very direct indirect competition.You may be interested here,
for example, in evaluating whether You can provide your services with a private label.
You may find a line of business working for department stores. It may happen, of course, that it does not
interest, but it is worth analyzing it in your market study. The opportunities may vary from one chain to
another and, above all, from one locality to another: it is possible that no company has entered your area
of influence.

ENVIRONMENTAL ANALYSIS

When you address this point you have an obligation to be as local as possible. It will help you find a
competitive advantage for your business. Think, for example, about the particularities that your company
could adopt if it were to start up in Vitoria, where the population over the age of 70 is higher than other
cities in the Basque Country. An entrepreneur has started a company in that city in which he specializes
in serving precisely that population niche by offering an above-average service in terms of deadlines and
in terms of cleaning during and after the works.

Seasonality

In this sector you must assess the weight of seasonality. This is accentuated the more marked it is in the
area where you are going to implement your project, affecting your treasury planning, which must be
adjusted to a few months where your income may be less than the expenses and, by extension, the human
resources of your business. If the months when we will be low on work are numerous, you should consider
hiring staff on a temporary basis rather than annually.