INTODUCTION FACEBOOK VS TWITTER

In this day and age, ompetition on social media does not go unnoticed. Starting from
children to adults, both artists and others, trying to be famous in soial media, in order to get
attention, name and status.
When you begin implementing a social media strategy for your business, one of the first
questions you'll ask yourself is this one Should my business be on Twitter or Facebook?
Those three social media sites offer considerable opportunities to connect and engage with a
network, increase brand awareness, and drive traffic to your site. But they're also incredibly
different in terms of purpose.
Ultimately, Facebook's purpose is to connect people with their friends and family. People
use Facebook to share photos, videos, and general updates on their lives.
Twitter, on the other hand, is used to share ideas, real-time information, and trending news.
While people may also use Twitter to connect with friends and family, they largely use it for a
bigger purpose -- to connect to the wider world as a whole, and hear what's happening (in 140
characters or less).
BODY
It's important to consider the different purposes of Twitter vs Facebook. Twitter is
primarily meant for sharing ideas, while Facebook is meant for connecting with friends and
family. Additionally, Facebook has a larger audience of various age ranges, while Twitter's
audience is largely between the ages of 18-29. It's critical you determine which one your
audience prefers, however, and tailor your content to match either platform.
To start, let's consider the potential demographic your business could reach on each
platform.The total number of U.S. adults who use Twitter is 24%. By comparison, Facebook
undoubtedly reaches a wider demographic, with nearly 70% of U.S. adults on the platform.
Twitter typically appeals to a younger demographic -- 40% of Twitter users are between the
ages of 18-29, while less than 20% of people ages 50 and up use the platform.While Facebook
also appeals to the 18-29 age group (attracting over 80%), it proves more popular for an older
demographic, as well. 65% of people ages 50 and up use Facebook.
It's equally critical you determine quality over quantity -- how long does each site's audience
stay on the platform? Or, alternatively, how many minutes per day do they spend on each?
Here's a quick breakdown -- roughly 46% of Twitter users are on the platform daily, and 81% of
millennials check Twitter at least once per day.
Since Twitter is popular with journalists, politicians, and celebrities, many users turn to Twitter
for trending news. In fact, 74% of Twitter users say they use Twitter to get their news.
Additionally, Twitter accounts for 16% of referrals to longer articles from social sites and 14% for
shorter news articles.
CONCLUSION
With all this in mind, you might ask yourself - does your business have content that
aligns well with Twitter's fast-paced community? If you have quick, easily digestible business
tips or news articles you're eager to share with your audience, Twitter might be a better bet.
However, it's important to note, Twitter is meant for quick, compelling 140-character statements
that can quickly get buried under new Tweets. To build brand awareness, Twitter might be a
good platform. However, its fast-paced nature might make it difficult for you to gain traction on a
post for long. In terms of long-term engagement, then, Facebook is a superior alternative. For
instance, for every one million Facebook followers, brands can expect to receive about 700
likes, comments, and shares. Alternatively, for every one million Twitter followers, brands can
expect about 300 interactions.Additionally, people tend to check their Facebook an average of
eight times per day, compared to just five for Twitter. If Facebook is more addictive by nature, it
makes sense you might consider putting more effort into appealing to a Facebook audience,
instead of Twitter.