WARNING:

If there’s ANYTHING we’ve learned from

Lifebook over the last 25 years it’s that
there IS NO ONE RIGHT STRATEGY for
everyone in ANY category of life. So, as
with EVERYTHING we do, we will remind
you at the outset that is OUR STUFF.

We’re sharing our personal experience

– this material is not being presented
as universal truth. It’s not meant to be
a comprehensive exploration of sexual
relationships. If your relationship or sex
life is different than ours, this exploration
may not address your particular
situation. It’s up to YOU to decide
whether or not these principles are
applicable to your particular situation.

• Jon & Missy •

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AN INTRODUCTION TO CATEGORY 13

Category 13 is an exploration of what

may be the most powerful force available
to a man and a woman – THE POWER OF
INTIMATE CONNECTION: sensuality, passion,
romance and how to USE the energy that
is generated from that excitement to get
what you want in life. It’s about creating
a smoking hot, sexually charged love
relationship and then RIDING that energy
wave all the way to your life vision.

WHAT CATEGORY 13 DID FOR US:

l It got us in awesome physical shape and kept
us there. Sex is both a REASON to get in shape
and a WAY to get in shape.
l It injected us with super-power character traits
like self-discipline, which is sexy as hell.
l It led us to master our environments, so we
could be surrounded by the atmosphere that
was most conducive to this elevated vibration we
were living in. Water, fire, texture, lighting, lush
green – our environments were BUILT for sex.
l It gave us the energy, fortitude and creativity
to build a business empire together. We’ve
created many businesses. We work together
every day. We love our work, and we work on
WHAT we want, WHEN we want, WHERE we
want.
l The Category 13 energy vibration made us
feel like we could accomplish ANYTHING. This
masculine / feminine dynamic we tapped into
was like a battery, super-charging our success.
l We traveled the whole world together –
planning sexy trips and amazing adventures
– always exploring and experimenting when
we were abroad… We’ve been to over 90
countries – and seeing the world like we
did not only allowed us to experience so
much, but it made us SMARTER and MORE
INTERESTING…
l Category 13 allowed us to parent at a different
level. When your mom and dad are head
over heels in love with each other – creating
an awesome life together – and you’re living
in a world where ANYTHING IS POSSIBLE –
and your most important role models were
LIVING EXAMPLES of that – THAT is parenting
at a different level. We’ve raised 4 AMAZING
healthy, happy, courageous, independent
GRATEFUL kids who LOVE us – and three
grandkids we spoil rotten.
l Anyone who knows us will tell you our
relationship is our biggest accomplishment.
After all these years together, our love for each
other is deeper and more powerful than ever –
we are communicating on a deeper level than
we ever have before, and our sex life has gone
to a completely different level after 25 years
together…

All that happened as a result of the energy vibration we created through our super-charged
sex life. And it wasn’t unconscious - we were very aware of it. We’ve been referring to it as
Category 13 for years – and it was fascinating, exciting and we had a lot of FUN with it.

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THINK AND GROW RICH

Napoleon Hill wrote the ICONIC personal development book – arguably the greatest, Think
and Grow Rich in 1937. There is a chapter in that book that most people don’t remember...
Chapter 11: The Power of Sex Transmutation.

Here are some excerpts from the book (some slightly paraphrased):

“The sex desire is the most powerful of human desires. When driven by this desire,
men develop keenness of imagination, courage, will-power, persistence, and creative
ability unknown to them at other times.”

“The desire for sexual contact is so strong and compelling that men will risk
EVERYTHING FOR IT; their reputations, their country, their lives to indulge it.”

“However, harnessed, and redirected along other lines, it may be used as a powerful
creative force in literature, art, or in any other profession or calling, including the
accumulation of riches.”

“The sex urge is a form of energy. Because of ignorance on the subject, this energy is
generally associated with the physical. But it’s much more than that – it is the most
powerful force in the universe.”

Inherent in the sex urge are three constructive potentialities, they are:

1 2 3

The perpetuation The maintenance of health. The transformation of

of mankind. As a therapeutic practice, mediocrity into genius.
sex has no equal.

Napoleon Hill researched and demonstrated 2 significant facts:

1. The men of greatest achievement are men with highly developed sex natures; men
who have learned the art of sex transmutation.

2. The men who have accumulated the greatest fortunes and achieved outstanding
recognition in literature, art, industry, architecture, and the professions, were
motivated by the influence of a woman.

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The formula is surprisingly simple…
“STAY TURNED ON as a couple.”
That energy – that arousal you feel – can be
used as fuel for every important area of your life.
l The simplest, easiest to understand example
is this: play with each other and really get
turned on, but the man should not finish
– bring each other down a little – and then
go to the gym and hit the weights. You’ll
be noticeably stronger, faster and more
energetic.
l You can do the same thing with business.
Release a little bit of that excitement you feel
into your work. Let that higher vibration fuel
that phone call – that negotiation.
l Let your lover INSPIRE you when you’re doing
your creative work.
A SIMPLE FORMULA:
We realized that we could actually
DIRECT the process consciously. We could
harness and wield this sexual energy
in a premeditated way to maximize the
potential of any goal we set.
l Or when you’re playing with your kids.
l You can do EVERYTHING better when you’re
body is vibrating at a higher level, because of
sexual energy.
Sexual energy can contribute to every
single facet of your existence. It’s as simple
as that.
This is NOT COMMON, but it’s AVAILABLE TO YOU
if you want to reach out and take it. And we’re
going to show you some of the ways you can do
that now.
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 SENSUAL STRATEGIES:

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We have developed DOZENS of strategies, but we can obviously
only share a few here – the highlights – our unique best practices.

STRATEGY ONE: CONNECTION RITUALS

If we had to choose one word that would most sum
up the core of Category 13, that word would be
CONNECTION.

Category 13 is about two people connecting in the

deepest way possible. The vibration is that created
between a man and a woman, two beings, two souls,
two brains – MERGING – that’s where the magic is.
Over time, you become something DIFFERENT than
you were before.

So, we developed STRONG RITUALS to ensure deep

communication and connection on an ongoing basis.

DAILY CONNECTION:
The purpose – to catch up with the kids OFF YOU.

l Ringwalks
l Could be “Wine at 5”
l Cooking Together
l Bathing together

WEEKLY CONNECTION: The Art of the Sex Date

This is our #1 Love Strategy, so we’re gonna spend a little time on it. Missy and I have always put
a ton of energy into our dates. Our dates are a PRODUCTION. For over 25 years, we’ve looked
forward to our sex day EVERY WEEK – like an oasis in the middle of our busy lives.

We always have a plan – sometimes loose, sometimes very specific… Sometimes we go into
the city, sometimes we stay at home and the kids go to a friend’s house overnight… Either way,
we have an over-night date ALONE every week. Just the two of us. No matter where we are in the
world. And we usually go all out.

We set the meeting time and place and get ready separately…

One of us (we alternate) gets the environment just right – low lighting, lots of candles, sensual
music… Chocolate covered strawberries... Champagne…

Then, we sweep each other away into a world of love, lust, romance and sensuality.

Overnight is best, from noon until morning – 24 straight hours. If you can’t commit to that then
noon until 10:00 PM. If you can’t commit to that, then the BARE MINIMUM is 5:00 PM until 10:00 PM
after the kids are in bed. If you can’t commit to that, you’re not even in the game.

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PLANNING is the key to date night.

l Make sure the babysitter is coordinated.

l Book the hotel, or make sure the bedroom is ready for your return.

l Restaurant reservations.

l Themes or activities; if you have all day, you could do an activity where you look SEXY and
hold hands all day. No sweaty activities (unless that’s your thing!:-) Museums. Theater (not
movies – that’s unimaginative) Adult bookstore. Lingerie shop. Take her shopping. This is
about getting SUPER CONSCIOUS about what would DELIGHT your lover.

FOREPLAY During the week:

l Send texts – I can’t wait to be with you. I can’t stop thinking about you.

l Love notes

l Flowers

THE DATE ITSELF:

Topics of dinner conversation:

Listen. Pay attention. Make each other feel visible and adored.

l Life Vision.

l Travel fantasies

l Dream house fantasies

l What kind of a relationship are you trying to build together?

l The 12 categories.

l Sexual fantasies.

l Smoothing out any areas of friction from a place of absolute

compassion and solution orientation.

Banned topics: No office talk. No kid talk.

These dates are about connection, intimacy and SEX. They culminate in SEX, that’s what the whole
thing points to. Spend some time making it special. Set up the room. Get the music right. Put some
thought into it. Make it a production.

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 THE ART OF THE DATE: CHECK LIST

Dress to Thrill

Get the lighting right

Use fire whenever possible

Get the music right

Leverage fragrance

Tantalize the taste buds

Love notes / gifts

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QUARTERLY and YEARLY CONNECTION: Sex and TRAVEL

Travel is our number one intellectual

strategy and our favorite way to
educate ourselves. Each and every
new destination is an opportunity
to learn more about world history,
religion, art, music, cultural values,
politics, food

We take one special trip a year alone

together – so we can focus on our
Life Vision.

DOCUMENTING SEX
If you want to fully leverage Category 13 – you have to be ALL IN and leave your PRUDE behind.
OPEN UP. EXPRESS YOURSELF, with and FOR your mate

One way we’ve done this in our relationship is by DOCUMENTING our sex life.

l Photos – We documented our younger years. We’ve recorded our adventures.

It’s AMAZING to look back on.

l Love Coupons – the best gift you could ever give.

l Love notes and love letters – ALWAYS.

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THE 3 Es: EDUCATION, EXPLORATION, EXPERIMENTATION
We studied many different sexual genres and sub-cultures.

l From Sexual Positions / Kama Sutra,

l To Massage and Sensual Touch,

l Fetish – which is sexual obsession with inanimate objects, clothing or body parts,

l Power Exchange: B&D, S&M, D/s, M/s,

l Fantasy sex and Role Play,

l Voyeurism / exhibitionism,

l Setting up Scenes and Scenarios.

We educated ourselves. We explored together. And we did a LOT of experimentation.

This is where creativity, courage and curiosity all come together. You have to get in touch with
what turns you on as individuals and as a couple.

And if you’re like us, you’ll probably have to go through a whole lot of experimentation before your
sexual blue print really starts to come into focus. That takes COURAGE, because some stuff works
out – and some stuff doesn’t. Sometimes the memory is better than the actual experience. And
sometimes, it’s simply AMAZING!

Category 13 is one of the most exciting and enjoyable categories of life and it should be fun and
enjoyable – not stressful and shameful.

The 3 Es allow you to FIND your groove and start to form your sexual blueprint. Then
you can start experimenting with how to FULLY LEVERAGE THAT ENERGY in other areas
of your life.

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CLOSING THOUGHTS…
When a man and a woman connect this deeply, over time, they become something DIFFERENT than
they were before.

The dynamic has to do with the immense power of CONNECTING DEEPLY – and living life not only
WITH, but THROUGH each other.

Experiencing life with two sets of eyes that see things differently, two brains that think differently,
two sense of smell, touch and taste, two sets of emotions, two intellects, two intuitions and merging
all that sensory input into ONE EXPERIENCE.

THIS IS A SACRED UNION.

1 + 1 = EVERYTHING

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