Content Workflow Analysis

PREPARED BY ANDREA AUSMUS

What is Content “the processes, tools, and human resources
required for content initiatives to launch
successfully and maintain ongoing quality”
Workflow?
(Halvorson, 2012, p. 129)
Analysis of
Workflow
(2019)
Improvements are needed!
Current HTRI Website

• No changes since 2016

• Last major site update 2008

• No SEO – placed 70th against

competitor

• Loss of Customers
Stages of Workflow

01 03 05
Evaluate/Review Test

Create/Maintain Approval Launch

02 04
Suggested
Content
Workflow
Stage 1: Create and
Maintain
• First step to establish a good content
workflow is to establish a content
management system
• Decide on a Content Manager/Creater
solution (hire or outsource)
• Develop a database with all current content
and brainstorm a list of desired content
• Create any required new content
Search Engine
Optimization (SEO)
• Though this is a concern, the creation of
current and meaningful content will provide
better SEO
• Ensure that the Content Manager/Creator
solution is proficient with managing SEO
Goals for the near future
1. Establish a Content Management Solution
2. Conduct an inventory of current content
3. Create content and SEO keywords that promote and encourage customer use.
4. Review the current website for flaws and update to reflect current company goals and
motivations.
Future Stage Planning

01 03 05
Evaluate/Review Test

Create/Maintain Approval Launch

02 04
 Evaluate/Review Approval

After the content is All content must meet

collected it will need to with HTRI’s stakeholder
be evaluated so that all
content matches HTRI’s
approval.
Future Stage
ideals.
Planning
Test Launch Cont’d
Before any content goes Launch will only happen
live a solid test of when all of the
framework, security, and supporting steps have
usability needs to be been thoroughly worked
performed. through and approved.
Thank you!

If you have any questions or concerns, please contact me at aausmus1@gmail.com or by phone

971-506-3706.

References
Halvorson, K & Rach, M. (2012). Content Strategy for the Web, Second Edition. New Riders.
HTRI. (2008). [logo]. Retrieved from www.htri.com.