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Caile de Extindere A Pietei - Suport de Seminar PDF

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Caile de Extindere A Pietei - Suport de Seminar PDF

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Căile de dezvoltare a pieţei

• extensivă – atragerea de noi consumatori

– nonconsumatori relativi – cei care nu au consumat deloc acest tip de
produs
– clienții concurenţei

• intensivă – creşterea cumpărăturii medii / a

consumului mediu per unitate de consum
• mixta
Dinamica pieţei întreprinderii

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