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Nishtha

PGPM
Mahajan
National Finalist, HUL Carpe Ex – ABP News Student Co-ordinator, Alumni
Diem Relations
Work Experience (12 Months)
ABP News Network, Noida (12 Months)
Trainee, Research and Account Planning
 Completed a project on Media Landscape’2019-varying media trends for past
3 years across mediums
Roles and  Analyzed growth pattern, advertising models and buying pattern of the
Responsibilities channel w.r.t competition
 Worked on pitch presentations of all North and West region clients across all
the 5 channels of ANN
 Created and evaluated media deals, tracked weekly and monthly deliverables
including CPRP, GRPS
 Worked on yearly rate card and revenue simulation for all properties and
brand integration campaigns
 Created weekly and monthly dashboards for sales pitches and editorial
reviews for all on-air shows
 Tracked TV, print and radio trends of HSM and prepared list of potential
clients for TV advertising
Key Learnings  Facilitated the launch of ABP Ganga; analyzed UP markets’ advertising
and potential and buying pattern
Achievement  Learnt audience view, ad view and plan view models of BARC BMW and
s TAM software
Professional Certifications
 Certified Green Belt in Lean Six Sigma Competency Development
Six Sigma 2019
Program by KPMG
Educational Qualification
Qualification Institute CGPA/ % Year
B.Sc (Mathematics Vivekananda College (University of Delhi) 7.76/10 2018
Hons)
XII, CBSE Greenfields Public School, Delhi 87.60 2015
X, CBSE Greenfields Public School, Delhi 10/10 2013
Academic Achievements
Awarded a merit certificate for scoring 10/10 CGPA in all the five academic subjects in Xth 2013

Standard examination
Projects and Internships
Live Projects/Training
 Ideating and formulating market driven strategies so as to
Marketing Strategy contribute to sales growth
Formation, Bellavio  Responsible for ensuring brand credibility and market overview for
the target group Ongoing
 Working towards content verification and optimisation for website (8 Weeks)
and social handles
 Studying market trends and consumer behaviour to draw insights
to help business grow
Retail Customer  Worked as an operations trainee at a retail Pantaloons Store of
Management, Aditya ABFRL in Karol Bagh
Birla Fashion and  Interacted with customers on first hand basis and observed the
Retail Ltd. nuances of retail stores 2019
 Completed individual and team sales and inventory targets on (8 Weeks)
weekly and monthly basis
 Contributed towards monthly inventory management and
merchandise placement
Academic Projects
Marketing Analysis of Analysed Air Jordan’s marketing strategies and benchmarked it with
Nike’s Air Jordan their competition 2019
Brand  Studied the pricing models and strategies of the brand for different
product launches
 Studied about Air Jordan’s product placement and promotion mix

Email: placement@mdi.ac.in | Contact: +91-124-4560012 | Roll No: <19P139>


Nishtha
PGPM
Mahajan
strategies
Positions of Responsibility
MDI Gurgaon
 Responsible for engagement and communication with an alumni
base of 8000+
Student Co-
 Responsible for conducting alumni meets across India with a past 2019-
ordinator, Alumni
footfall of 700+ alums Present
Relations Committee
 Handled portal feature conceptualisation and served as point of
contact for alumni
 Propagating consulting practices such as case discussions,
Junior Team guesstimates and case interviews 2019-
Member, Strategist Tracking travel and aviation sector and contributing to monthly Present
newsletter
Vivekananda College
 Organised the 3-day annual Mathematics Department fest –
Spectrum
Vice President,  Facilitated events and activities with other members of the committee
Matheletico – The and faculties
Mathematics  Coordinated between the faculties, administration and students about 2017-18
Association every activity
 Responsible for assigning regular academic and club projects to the
students across years
Extra-Curricular Activities
National Finalist of Carpe Diem Season 6–Case Study Challenge organised by Hindustan 2019

Unilever Ltd.
Won 1st prize in Graffiti Competition in annual fest organised by Art and Crafts Society 2017

of Vivekananda College
Participated in badminton singles organised by Delhi Capital Badminton Association at 2016

Yamuna Complex, Delhi
Appreciated by Delhi State Science Teachers’ Forum for performing well in Science 2013

Open Merit Test
Participated in T-Zing with Times, T-shirt painting competition and event organised by 2013

The Times of India Group
Interests
 Predilection towards all forms of dancing styles with folk and Bollywood being
strong forms
Dancing
 Member of Sole to Soul, the dance performance vertical of Sanskriti, the
cultural club of MDI
Swimming  Practicing swimming since 2005; inclination towards freestyle, butterfly and
underwater forms

Email: placement@mdi.ac.in | Contact: +91-124-4560012 | Roll No: <19P139>