ASSESSMENT AND NEGOTIATION OF TECHNOLOGY

STEP 2 - CREATE VALUE

FROM TECHNOLOGIC INNOVATION
UNIT 2: TECHNOLOGY VALUATION

DELIVERED TO TEACHER:
VERÓNICA ISABELLE DEIBE

DELIVERED BY STUDENTS:
MIGUEL FABIAN LARA
MARIA CAMILA ZEA
CARLOS ANDRES VILLA
JENA CARLOS BENAVIDES
LUIS EDUARDO OTERO

GROUP:
72

UNIVERSIDAD NACIONAL ABIERTA Y

A DISTANCIA
23 DE MARZO DE 2020
CARTAGENA-BOLIVAR
 TABLE OF CONTENTS
PAG.
INTRODUCTION……………………………………………………………………………………
OBJETIVES………………………………………………………………………………………....
GENIALLY VIDEO PRESENTATION……………………………………………………………
YOUTBE LINKS………………………………………………………..

ANALYSIS OF THE ARTICLE CHART FOR EACH STUDENT………………

RESEARCH JUSTIFICATION DESCRIPTION DIAGRAM…………………………………

CONCLUSION………………………………………………………………………………..

REFERENCE……………………………………………………………………………………..
 INTRODUCTION

In the following work, we will put at your disposal a compendium of activities from step 2
of the evaluation and technological negotiation session. Here we will be able to find
activities such as explanatory videos, analysis of articles on digital transformation and even
a video where we will explain the importance and why buy software that helps digital
transformation. The above center the development of the technological assessment topic of
unit 2 of the course. We hope you enjoy it.
 OBJETIVES

- Understand and know how to take advantage of the competitive advantages that
intellectual property rights provide in achieving technological value for a company.
-
- Develop strategies that allow us to create wealth, knowing the value of human
talent and empowering it to increase the value of a company
- Take advantage of the broad regulatory framework on intellectual property
worldwide to grow organizationally by protecting our patents.
 GENIALLY VIDEO PRESENTATION

NAME LINK
https://view.genial.ly/5e77889301bd350de7ab9dc5/video-
Carlos Andres Villa Chimà
presentation-genially-sin-titulo
 YOUTBE LINKS

NAME LINK
Carlos Andres Villa Chima https://www.youtube.com/watch?v=SWyS5mhEQ8g
 ANALYSIS OF THE ARTICLE CHART FOR EACH STUDENT

Analysis of the Article Chart

Student name Carlos Andres Villa Chimà
Article Tittle Digital transformation forced in Colombia
Article Image

References - Victor Garcia(2018) digital transformation forced in

Colombia, Bogota:Dinero Magazine recovered from:
https://www.dinero.com/tecnologia/articulo/la-
transformacion-digital-en-colombia-segun-
softland/265177
Relation of the According to the recent Digital Transformation survey of
article with the the National Association of Entrepreneurs ( ANDI ),
problem of entrepreneurs affirmed that the priorities when investing in
digital technologies are mainly the automation of processes by
82.8 percent and the reduction of costs by 57.8
transformation
percent. Therefore, this 2018 has led technology
in Colombian companies to reinvent themselves, not only in their
enterprises solutions that must be much more specialized, but in the
creation of commercial offers that allow entrepreneurs
to have options to advance.

We cannot ignore the fact that, in the same survey, it is

clear that the lack of budget is one of the main barriers and
challenges faced by Colombian entrepreneurs facing the
fourth industrial revolution that drives them to seek
business leadership based on the transformation of
Business models. In 2019, Colombian companies will be
able to take safe steps in their transformation with the help
of technology that contributes to business functionality and
that has subscription models that adjust to their economy .

.
 CONCLUSION

With the previous work we were able to clearly and substantially conclude that the
knowledge of intangible assets that have the immense capacity to create value in this world
of intangible assets, although always having clear the regulatory framework and the lack of
intellectual property that we provide differentiation from the competition.
 REFERENCES

- GHEŢA, I. M. (2017). Theoretical and Methodological Considerations Regarding

the Evaluation of Intangible Assets. (pp 373–376). Contemporary Readings in Law
& Social Justice, 9(2). Retrieved from http://bibliotecavirtual.unad.edu.co/login?
url=http://search.ebscohost.com/login.aspx?
direct=true&db=a9h&AN=126542114&lang=es&site=eds-live&scope=site
- Mc Manus, J. P. (2012). Intellectual Property : From Creation to
Commercialisation: A Practical Guide for Innovators & Researchers. 16. Valuation
of Intellectual Property. Oak Tree Press. Retrieved
from http://bibliotecavirtual.unad.edu.co/login?
url=http://search.ebscohost.com/login.aspx?
direct=true&db=nlebk&AN=1008965&lang=es&site=eds-
live&scope=site&ebv=EK&ppid=Page-__-20
-