Specialisation - Marketing Management

Batch name - October 2018 (PG)

Sno. Topics

1 Multilevel Marketing vs. Direct Distribution - pros and cons

2 Packaging systems for effecient Distribution : Case Study

3 Profit Centre - definition, structuring and evaluation : Case Study

4 Working Capital in Marketing - challenges : an overview

5 Internet Marketing Strategies - approaches and challenges : an overview

6 Online Branding - effectiveness and future trends : A Case Study

7 Designing a Customer centric organization : build from start : factors considered : Case Study

8 Micro-blogging through Twitter

9 Social Media Marketing

10 Advertising and Sales Promotion techniques used in retail business.

11 Managing & Building Brand Associations & Brand equity

12 Brand Equity & Its Methods

13 Brand That Enjoys Immense Brand Loyalty (Case Study)

14 Market Segmentation- Its Advantages & Disadvantages

15 Brand Personality and its Importance

16 Future trends in Marketing research approach : an overview

17 Traditional vs. Contemperory practices in Marketing Research : an overview

18 E Commerce - activities, goals, technical aspects : an overview