Launched in 2013, OYO is India’s largest hospitality company.

Its network currently spans over 230 Indian cities including all major metros,
regional commercial hubs, leisure destinations, and key pilgrimage towns.
It also has an international presence with hotels in Malaysia and Nepal.
The company’s vision is to become the most preferred and trusted hotel brand
in the world.
Over a span of six years, the startup expanded globally with thousands of hotels,
vacation homes and millions of rooms in hundreds of cities in India, Malaysia, UAE,
Nepal, China, Brazil, Mexico, UK, Philippines, Japan,] Saudi Arabia, Sri Lanka, Indonesia,
Vietnam, the United States and more

Hotel-owners partnering with OYO see a significant increase in occupancy levels,

get access to the world’s first tablet-based property management apps and become
part of a brand recognized and loved by travelers nationwide.
In 2012, Ritesh Agarwal launched Oravel Stays to enable listing and booking
of budget accommodations. After undertaking months of research and staying
in various bed and breakfast homes, guest houses, and small hotels across India,
he pivoted Oravel to OYO in 2013.

OYO partners with hotels to give similar guest experience across cities.
Shortly after launching Oravel Stays, Ritesh Agarwal received a grant of $100,000
as part of the Thiel Fellowship from Peter Thiel. OYO currently has over 17,000 employees
globally,
of which approximately 8000 are in India and South Asia.
OYO Hotels & Homes now identifies as a full-fledged hotel chain that leases and
franchises assets.

The company claims to invest in capex, GMs to oversee operations and

customer experience as well as generating around a million job opportunities in
India and South Asia alone. OYO has also set up 26 training institutes for hospitality
enthusiasts across India.
• In 2019 Agarwal was featured in the Bloomberg 50 list as
‘The Amazingly Ambitious Hotelier’, the 50 most powerful people in India by India
Today and the Tycoons of Tomorrow’ by Forbes India.
• His net worth in 2019 was estimated to be approximately $1 billion (7000 crore INR)
according to IIFL Wealth Hurun India Rich List.
• Market Entrant of the Year 2019 (UK-India Awards)
• Fast Company's World's Most Innovative Companies for 2019 – India edition
• Best Startup – SATTE Awards 2019
• OYO topped the maiden list of LinkedIn's Top Startups in India (2018)
• LinkedIn has recognized OYO as one of the top employee attractors in India four years in
a row (2016, 2017, 2018, 2019)
• Fast Company: OYO among Top 10 Most Innovative Companies in India (2018)
• Startup of the Year at The Economic Times Startup Awards (2018)
• TiE's QGlue Design-led Entrepreneurship Awards (2018)
• Best Travel Startup – Jury at Zee Business Travel Awards (2018)
• India's Most Promising Hotel Network, HolidayIQ Better Holiday Awards 2017
• New Age Entrepreneur Award by Asian Centre for Corporate
Governance & Sustainability (2016)
• OneDirect Quest CX Award for Best Use of Social Media (2016)
• No. 2 in BT Coolest Start-ups Survey 2016
• Startup of the Year- Express IT Award (2015)
What is OYO Home?

OYO is now partnering with home owners, to provide an authentic homestay experience. We
have tied up with homeowners in cities across India and taken up the task of re-designing their
homes and increasing revenue from a property lying vacant. Owners who have purchased secondary
homes can now make sure that their property is not only maintained in their absence but also
becomes a revenue generator.

Target properties- Apartments, flats, villas and independent houses

Hotel Rooms
Oyo’s earlier strategy was to book a part of the hotels’ inventory,
to maintain it as per the quality standards, and to hold it captive exclusively for
Oyo customers. That is, they used to lease some rooms every month and provide
them to their own customers at profits.
The only thing that has changed is that the rooms are now not leased but operated
as Oyo Rooms franchise. Since the hotels and place owners act as the franchisee,
they are bound to operate as per the pre-determined standards.
The company even offers plans where it runs the place instead of the hotel staff or owner.
The company has recently launched the Oyo Townhouse to hone its value proposition
and stand out of the competition when it comes to standardised hospitality.
Oyo Townhouse is based on the needs of the millennial traveller.
These hotels are planned and built based on the needs and wants of the millennials.
They have –
Smarter Rooms – with specially designed beds, showers, sockets, and internet infrastructure.
Even TVs have Netflix installed.
Smarter Spaces – common spaces designed to have meetings. Free printer, business services,
magazines, coffee and tea in the common area.
Smarter Menus – 24 x 7 Kitchen which lets you order from the mobile application.
Oyo Flagship

The partners used to book their own hotels when they used to see less prices on
the Oyo’s platform and this became malpractice benefiting the partners while burning holes
in Oyo’s pockets. To curb this, and to expand the business, Oyo Rooms has started leasing
of hotels and places where it has full control over the day-to-day operations of these
establishments.
Oyo Home
OYO claims is India's maiden Home Management System that offers private homes
in different locations and are fully managed by OYO
OYO began full-time exploration into the opportunity of locked homes in February 2017.
It was a venture to go beyond the known supply of hotel real estate into quality living
spaces called OYO Homes. One year down, now in 2018, we have over 3500+ OYO Homes.
OYO Homes can be categorized as a) Single Homes b) Large Residential Complexes.
These quality living spaces offer good space and comfort keeping in mind the guest
expectations. We Turn Locked Homes into Beautiful Living Spaces.
The coolest part is the check-in process because it is automated and the same happens
with the help of WhatsApp.
SilverKey
launched in April 2018, caters to the needs of the corporate travellers
undertaking business trips for a short or long duration.

Capital O
are premium hotels located in prime locations and
especially curated to deliver OYO's quality-assured experience
at an affordable price
 Palette
offers the perfectly curated staycation for those in search of an intuitive
experience at competitive prices, an upper-end leisure resorts category.

Collection O
is the newest category under OYO's hotel portfolio that caters to
the requirements of discerning business travellers.

OYO LIFE
targeted at millennials and young professionals in search of fully
managed homes on long-term rentals, at affordable prices.
 OYO LOYALTY PROGRAMME

• 5% additional discount on all Wizard member hotels and 10%

off on Wizard Base
• Unlimited usage during the membership validity period.
Experience true infinity
• Enjoy Wizard-exclusive, exciting deals at OYO

OYO Wizard is currently available across three tiers – Wizard Blue (Rs 99 for six months membership),
Wizard Silver (Rs 199 for one year membership), and Wizard Gold (Rs 399 for two years membership).

The programme offers certain benefits to members in the higher tiers. This includes 40 percent
discount vouchers (one for Silver and two for Gold) and OYO Money cashback on every check-in
(Rs 75 for Silver, and Rs 200 for Gold).

At present, over 6,000 hotels under OYO's portfolio have partnered with OYO Wizard.
• launched our Hotel Management System for the web called OYO OS.
It is now used in over 25 countries around the world. OYO OS facilitates
an OYO Hotel Manager (HM) to manage today's check-in, checkout,
room prices, and property performance. He can also check his total
earned incentive in real time.
NOTE FROM THE CEO
OYO Hotels & Homes is South Asia’s largest, China’s second
largest, and the world’s third largest and fastest-growing
chain of leased and franchised hotels, homes & living
spaces. OYO works with small-scale budget hoteliers to
improve guest experience and occupancy, and thereby
yield. No other hotel company is using technology or
empowering small hotels to deliver value like OYO does. All
of this is being driven by passionate OYOpreneurs who are
the custodians of our amazing company culture. They are
empowered to run OYO like they would run their own
companies, and we respect and celebrate their
entrepreneurial spirit. While we are relentlessly pursuing
our mission of creating quality living spaces everywhere, it
is always Day 0 for us. That’s because we feel that OYO’s
journey has only started and we have a great opportunity
in front of us to create history and leave a lasting legacy
through our work

Ritesh Agarwal
Founder & CEO OYO Hotels & Homes
 STILL DAY 0

What started from a single hotel service in India, Oyo has now turned out as one of the world’s
largest hotel network brands. It has stretched out its roots to 230 cities with over 8500 hotels.
Through its app-based booking facility, Oyo allows customers to book rooms within a few seconds.
Oyo delivers similar awesome experience across all of its rooms with its excellent room services and
amenities.

Oyo started as a hotel aggregator and used to lease some rooms and sell them under its
brand name. However, it changed its business model from the aggregator to the
franchise model. It involved partnering with hotels, asking them to operate as a
franchise, and selling their rooms to customers at competitive prices.
 So, what does the franchise model mean in the hotel industry?

What it means – Oyo does not own hotel properties that are listed on their website. Oyo renovates the hotels according to its
checklist of standard services, and make the hotel property a part of its “standardized budget hotel chain” with Oyo’s branding.
What makes Oyo’s business model unique and different from other hospitality companies is its standardized hospitality services. It
focuses more on user experience rather than only hotel’s room availability and prices.
To become Oyo’s partners, every hotel has to meet a set of guidelines for services, pricing, staff quality, features of rooms, security,
etc.

1. Customer Segments of Oyo

The customer segments of Oyo include:

Adventure Travelers – All those travelers who want to explore different destination independently (in the low budget) or in a small
group. Also known as backpack travelers.

Leisure travelers – Travelers who want to take a vacation from everyday busy life.

Family travelers – Those who travel in large groups and look for a spacious and comfortable stay, where they can also arrange
parties, family events, weddings etc.

Business travelers – Oyo also has commercial places on its platform where customers can book office spaces and conference
rooms for their business purposes.
2. Value Propositions of Oyo
The value propositions of Oyo are its standardization of services to enrich the guest experience.

Customer experience: Unlike Airbnb that only connects travelers with local hosts, Oyo takes full responsibility of services
of the hotels listed on its platform.

Other value propositions are:

Well-designed app
simple and easy-to-use app for booking
speed and reliability in finding hotels, bars, theatres
personalized room features
Holiday packages & discounts
Discount membership program
community and entertainment services
Amenities
3. Customer Relationships of Oyo
Self-Serve Platform – Oyo has self-serve website and app, which is a primary tool for customers to access Oyo
services.

Hotel accommodation Staff – the hotel staff interacts with customers at the time of check-in and provides
hotel services.

Customer Service Support – It maintains 24/7 active customer support to respond to customer queries. Moreover, to ensure
customer loyalty and increase their trust, Oyo tracks their Net Promoter Score metric thoroughly. And that’s its why
customer repeat rate of Oyo is highest in the industry.

Social Media – It does brilliant digital marketing and social media networking to reach customers.

4. Channels of Oyo
The channels of Oyo are:

Website and mobile application

Blogs
Social media networks like Twitter, Facebook, and Instagram
Neighborhood hotels
Student organizations
5. Key Resources of Oyo
The key resources of Oyo include:

Hi-tech app architecture

458,000 fully leased and franchised hotel properties.

Customer Database – Oyo has a large database of loyal repeat customers

Employees with technical knowledge like programming, development, and maintenance, and other staff for business
management.

Venture Funding – Oyo has secured funding from many venture capital firms such as Sequoia Capital, SoftBank’s Vision
Fund, etc
6. Key Activities of Oyo
The key activities of Oyo are:

Platform – Creating, developing and maintaining Oyo’s website and app

Partnership– Partnering with hotels, vendors, event planners, etc

Customer experience – Ensuring the hotel services and maintaining quality

Sales & Marketing – Performing advertising and marketing activities. Active social media activities including
updating pages of Facebook, Instagram.

Recruitment – Hiring and retaining talented employees

Business growth – Developing a friendly and promising community to invite friends and attract people to sign up

Communication – Sustain effective communication with hotel partners, vendors, service providers, clients, and
customers
7. Key Partners of Oyo
The key partners of Oyo are:

Hotels, clubs, corporations, banquet halls, etc.

Event organizations

Booking confirmation, location, navigation details, and cancellation can be managed through
communication platform such as WhatsApp.

Electronic payment services such as Paytm

Taxi service providers such as OLA

Dinner Reservation Services such as Dineout

GPS services with Google maps

In-room entertainment services with Netflix

8. Cost Structure of Oyo

The cost structure of Oyo includes:

Platform (website and app) development and maintenance costs

Renovation and branding cost

IT infrastructure cost

Marketing and advertising costs

Employees salary costs

Hotel Partners’ commissions

Legal cost

Other operational and administrative cost

How does Oyo make money?

➢ Commissions
Oyo charges around 22% of commissions every month from hotels owners. Commissions may vary as per the services and features
offered.

➢ Room Reservation Fee

Customers pay a room reservation fee according to their services chosen. The room fee is charged with a few percentage margins of the hotels’ prices.
For example, if a room is priced at Rs. 1,000 per night, Oyo makes only 10-20% commission from it, and that is their actual revenue.

➢ Membership fees
Users who subscribe to Oyo Wizard memberships are charged with premium fees ranging from Rs 500 to Rs 3000.

➢ Advertising
Oyo also charges different companies to place their ads on Oyo’s app and website. It also generates sizable revenue for Oyo.

➢ Sponsors and Partnerships

Oyo also charges some amount from its sponsors and key partners by promoting their brand name through advertising on their app.

➢ Consulting Services
Oyo charges for its business consulting and data analysis services, it provides to its clients, including hotel, clubs, organizations, etc. It provides these
services as it owns an extensive database of locations, hotels, event organizations, users, and their preferences.
STILL DAY 0