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1. Product
Nike offers a wide range of shoe, apparel and equipment products, all of
which are currently its top-selling product categories. Nike started selling
sports apparel, athletic bags and accessory items in 1979. Their brand Cole
Haan carries a line of dress and casual footwear and accessories for men,
women and children.
They also market head gear under the brand name Sports Specialties,
through Nike Team Sports, Inc. They sell small amounts of plastic products
to other manufacturers through Nike IHM, Inc. Bauer Nike Hockey Inc.
manufactures and distributes ice skates, skate blades, in-roller skates,
protective gear, hockey sticks and hockey jerseys and accessories.
Nike Air Court
Ballistec 2.3
White/Black
Price: $120.00
New upper
design helps
Nike Air make the
Court CourtBallistec 2.3
Ballistec more flexible,
2.3 breathable and
Grey/Su lighter than the
n original. Still
Price: offers nice
$120.00 durability and an
New This outsole
high-end guarantee. Fits
performan true to size.
ce shoe is
worn by
ATP
Pro Rafae
l Nadal.
The 2.3
offers
superior
cushioning
, support
and
traction.
Comes
with a 6
month
durabilit
y
guarante
e.
Nike Lunar Nike Lunar
Vapor Tour Vapor Tour
W/Grey White/Black
Price: $120.00 Price: $120.00
New Roger Armed with a
Federer's shoe roomier forefoot,
of choice, theLunarlite
the Lunarlite Vapor
Vapor Tour offers a low
Tour provides to the ground
excellent court ride for ultimate
feel in a speed. This is the
lightweight shoe of choice of
package. Offers the most
out of the box dynamic player
comfort with no on tour, Roger
break-in Federer.
required. Provides out of
the box comfort
with no break-in
required.
2. Price
3. Place
Nike shoes are carried by multi-brand stores and the exclusive Nike stores
across the globe. Nike sells its product to about 20,000 retail accounts in the
U.S. and in almost 200 countries around the world. In the international
markets, Nike sells its products through independent distributors, licensees
and subsidiaries. Independent distributors need not adapt to local pressures
because the 4Ps of marketing are managed by distributors.
4. Promotion
Nike also sponsors events such as Hoop It Up and The Golden West
Invitational. Nike’s brand images, the Nike name and the trademark swoosh,
make it one of the most recognizable brands in the world. Nike’s brand
power is one reason for its high revenues. Nike’s quality products, loyal
customer base and its great marketing techniques all contribute to make the
shoe empire a huge success. Nike's distinctive tactics are found in the
area of marketing, specifically in consumer brandawareness and
brand power. Nike's catch phrases like, "Just Do It," and symbols like
theNike "Swoosh," are reminders of the Nike empire.
This tactic is effective because it could not be easily replicated and it
offers value or benefit
to consumers. Nike is becoming a part of American and world culture,
the brand power
becomes more difficult to replicate. The trademark and a slogan
serves as the company's
fingerprints. Nike is able to capitalize the unique identity due because
of its financial
strength. Nike reaches millions of consumers through large-scale
marketing campaigns. The
public benefits from the strength of Nike's image when they make a
purchase. Consumers
often associate Nike image with quality products. By associating star
athletes and
motivational slogans like, "Just Do It," consumers identify their
purchases with the prospect
of achieving greatness. This image they create forms a tactic that
competing companies can
not easily duplicate by simply improving their products.