An introduction and overview of your chosen

operation. (10 marks)

Introduction and Overview

Operations management is the administration of business practices to create the highest

level of efficiency possible within an organization. 

There are many business operations but beauty s salon business operation is very
standardized and easier to understand and analyzed. A beauty salon or beauty parlor or
sometimes is also known as a beauty shop, which deals with cosmetic treatments for men
and women. This business also includes hair salons and spas. Beauty salons provide many
services related to skin health, facial aesthetics, and foot care, nail manicures, pedicures—
even meditation, therapies, mud baths and many other services.

The main objective of Salon business is their customer satisfaction and fulfillment of their
demands. The staff of the salon called beauticians are experts, and delicate to yield the best
outcomes for clients. Salon business aims a relaxing and peaceful environment for
customer.
How to Improve Your Salon
Operations
You and your team spend too much effort doing small tasks, taking valuable time
away from your customer service
There are many ways to make your operation more effective (and profitable).

Create a front desk – In addition to acting as the salon concierge, train

your reception staff how to up-sell, cross-promote. No client should leave
without at least proper recommendations and pre-booking their next
appointment.

Be transparent & competitive If your prices are too low, you’ll lose
money, but if they’re too high, you risk losing clients. Be realistic but
confident with your pricing, displaying them on your website for easy access.

online booking – Offer online booking, so your clients can book their own
appointments based on when it’s convenient for them.

Use automated confirmations – Look for salon or spa software that offers
automatic email and text confirmations, so your receptionist won’t have to
make the calls each day. This feature will save hours of time and aggravation
every day.

Do shifts on each station – Try to pair up part-timers or to balance two

service operators who have opposite schedules in order to maximize the
effectiveness of the space available.

Offer interesting retail offerings – A great way to set your salon apart
from your competition is to carry a decent range of professional and even
unique retail products. Also, create an online retail store to give your clients
the convenience of shopping online from a trusted source.

Offer add-on services – Make it part of your salon’s consultation to offer

add-on services whenever possible. Adding a deep treatment, eyebrow tint
or other massage, facial or waxing service can add up by the end of a year.

Automate correspondences – Set up your salon software to automatically

send out thank you emails, wish clients a happy birthday or anniversary, and
remind clients that they are due back in the salon but have not booked an
appointment yet.

Send out a survey – With every business, there is always room for
improvement. Send out a survey request to your clientele to see how your
salon is stacking up.
Get help – Find a mentor, business advisor or follow successful industry
leaders to see what they are doing right. That way you can put some of the
same practices to use at your salon.