N AT U Z Z I

BRAND
CHRONICLES
A Brand Evolution Journal
Vieste, Italy
 BRAND CHRONICLES

RO OTS HARMO N Y C HA I N

03 SH APES OF PU GLI A 33 Q UA L I T Y F R OM VALU E S

Landscape, culture and art Total control: from design to the store

06 CHILDREN OF NATURE 3 4 A N O L D PASSION
The land lives in the collection Respecting nature, loving matter

6 1 TO THE VE RY E ND
From consumers’ dreams to their homes

T H E BLE N D DY NAMI S M

13 DNA INSPIRED 6 2 C O N N E CT ING MIND S

What inspires us Experiences and paths that cross

3 1 F U SIONS 64 N ATURE ME E TS INNOVAT ION

A meeting point for excellence The intelligence of Harmony

6 7 C RO S S I NG CU LT U R E S
Shared journeys

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Alberobello, Italy
 ROOTS

S H A P E S O F P U G L IA
“There is no region in Europe that is so
easily accessible, almost at our f ingertips,
that is so full of architectural and
sculptural surprises and that gives us, at
such a high level, the pleasant sensation
of being removed in time and space.”

ANDRÉ PIEYRE DE MANDIARGUES

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 ROOTS

“We blend design, functions,

materials and colors
to create harmonious living”.
PA S Q U A L E N AT U Z Z I

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 ROOTS

“A timeless place with hills where autumn is as sweet as spring.”

PA S Q U A L E N AT U Z Z I

Murgia, Italy

CHILD REN O F NAT U RE

Puglia has always been a source of inspiration
for Natuzzi. You can f ind it, almost concealed,
accompanying the brand during the ‘80s and
‘90s with its very soft and colorful sofas in
leather as pink as peach blossom; or green,
like the color of the sea ref lecting the junipers
of the Mediterranean scrub; or yellow, like
the sun-burnt wheat f ields. And you can still
f ind it today, in the DNA of the Natuzzi
Italia brand, whose collections pay tribute
to Puglia’s natural beauty and the perfect
harmony of its elements.

Volume 01 No. 03 Nov 2019
Silo Vase / by Marcel Wanders
Agronomist Collection / by Marcel Wanders
Furrow sofa / by Marcel Wanders
 ROOTS

Crate cabinet, Pif Paf pouf and Olea carpet / by Marcel Wanders

AG RO N O M I ST
by Marcel Wanders. A collection of
contemporary, inspiring, rather rustic
furniture, based on the landscapes,
architecture and lifestyle of Puglia. Sofas
and armchairs with rounded designs, such
as the Furrow sofa: they embrace you like a
shell and are upholstered in vintage leather
with fawn shades and f inished with saddle
stitching. A trolley colored with the warm
brown of freshly plowed clods of earth. Oval
terracotta vases with rope handles. Compact,
rounded poufs with rope handles, upholstered
in leather. Terracotta trays decorated
with light circular graff iti with an almost
primitive style. Linear wooden furniture, of
various sizes, with textile doors.

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 “I felt it was truly
an honor and also
a responsibility to really bring
elements of Puglia and its
atmosphere into the design.
When we are able to
incorporate the local
culture and natural beauty
of a region it allows the
furniture to then create
a sense of place.”
M A R C E L WA N D E R S
 THE BLEND

D N A IN S P I R E D
We are inspired by the geometric design
of Apulian farmhouses, the architecture
of ancient underground mills and the
shapes of tools used by the ancient farming
community, primordial design objects. We
are also inspired by the shapes of nature,
the trunks of olive, almond and f ig trees,
the seas, swollen and fertile during the
high tides, the smooth woods of the f ishing
boats, the vibrant humanity that animates
the many ports of Puglia. The colors and
light of Puglia inspire us. A unique light, a
kind of blend that transmits ref lections of
the sea, the red earth and the white stone.

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Oceanographer Collection / by Marcel Wanders
Lave chair and Ding Dong lamp / by Marcel Wanders
 THE BLEND

Deck table and Moore chair / by Marcel Wanders

O CEAN O GRAP H E R
by Marcel Wanders. This broad and
varied collection borrows its colors from the
seas of Puglia. It consists of padded furniture
of various shapes and sizes, chairs with
armrests complete with quilted cushions,
large armchairs with bodies made of metal
mesh, similar to f ishing nets, f itted with
soft cushions, and thermoformed armchairs
with a f luid prof ile and a metal structure
with a gunmetal f inish. The slender tables
have lean metal legs and wooden or glass
tops, while the coffee tables, which come
in different heights and feature ceramic
tops, evoke ancient local terracotta plates.
The f loor and table suspension lamps have
bell-shaped leather diffusers. The collection
is completed by glass vases and bowls with
multi-faceted and rusticated f inishes.

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 THE BLEND

Volume 01 No. 03 Nov 2019
 THE BLEND

“Beauty makes us happy.

This belief has never left me or
let me down. I have never been
interested in sophisticated design
for its own sake, without regard for
comfort and functionality.”
PA S Q U A L E N AT U Z Z I

Volume 01 No. 03 Nov 2019
Re-Vive performance recliner / by Natuzzi Style Center
 THE BLEND

Volume 01 No. 03 Nov 2019
Melpot Collection / by Mauro Lipparini

M E L P OT
by Mauro Lipparini. Melpot is an extremely
modular, versatile, linear and angular
furnishing system for the living room,
consisting of seating elements, poufs, drawers,
a bookcase and shelves. Designed by Mauro
Lipparini, Melpot is a solution for those who
love to customize every single detail. Available
in a wide range of fabric coverings and in
f ine Natuzzi leather, in over 200 colors. Some
elements can be upholstered in quilted leather.
Phantom table and Cabinet / by Mauro Lipparini
 THE BLEND

Phantom sideboard / by Mauro Lipparini

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 THE BLEND

“Just as Pasquale Natuzzi

is a man with his heart in Puglia
and his eyes on the world,
the Natuzzi brand is an enormous tree
with its roots in Southern Italy but with
branches right across the world.”

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Torsion Table / by Mario Bellini
 THE BLEND

TO RSI O N
by Mario Bellini. Fitted with a thick
extra-clear glass top with a two-meter
diameter and supported by six interwoven
“petals” of solid olive wood, Torsion is an
impressive round table by Mario Bellini
that deserves to be placed in the center
of a room like a sculpture. A distinctive
design that evokes the strength of ancient
olive trees of Puglia, whose trunks
withstand the winter wind, resisting bad
weather by twisting. A tribute to the land
that inspires the brand, where Pasquale
Natuzzi’s extraordinary human and
professional adventure began.

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 THE BLEND

“Try to imagine a chair

without a table: it does not work,
just like a table without chairs.
But, while the chair is for our body,
the table is a structure that holds
a surface around which we can
sit, eat, read, and work.
The Torsion table, made of olive wood,
is the fruit of my inexhaustible
and endless passion for that fascinating
home architecture which, fatally,
has always been the center
of the domestic space.”

MARIO BELLINI

Volume 01 No. 03 Nov 2019
FU S IO N S
Puglia has always been home to a rich ethnic
mix. This trait is further enhanced in Natuzzi’s
Style Center, which besides being the “vault”
in which the brand’s DNA is stored, is a true
meeting point for excellence and international
experience. Natuzzi’s collections, f irst presented
during Milan Design Week in 2018, are the
ultimate expression of this interplay. They blend
the formal rigor of Mario Bellini - a living
icon of industrial design history - with the
hyperbolic, irreverent world of Marcel Wanders.
 HARMONY CHAIN

QUALITY FROM VALUES

In the Natuzzi Style Center designers,
architects and interior designers study
new trends, design new models, create
environments and def ine combinations
of shapes, materials and colors. From
the project to the product. Raw
materials, semi-f inished products and
f inished products are transformed and
manufactured in Natuzzi’s factories in
Italy, by our artisans. Ethics, transparency,
and sustainability have driven our work,
since 1959. To uphold these values, and
the quality standards expected by millions
of customers, we exert total control over
our production process, right up to the
moment of delivery to their homes.

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 HARMONY CHAIN

AN OLD PASSION
We respect nature. We love the materials
we use and love fashioning them with our
hands. We love the different types of wood
and the forests from which they come, and
we craft them in our woodworking shop.
We love leather and we fashion it in Italy,
at our tannery in Udine, where the art of
tanning and the latest technology combine
to ensure the utmost respect for quality and
the environment. We love comfort, and we
produce it at our polyurethane plant, in Italy,
where we make our padding, without using
freon or any other expandable substances.

Volume 01 No. 03 Nov 2019
HARMONY CHAIN

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 HARMONY CHAIN

The constant search

for harmony begins here
and proceeds right along
the whole value chain.
Since 1959

Volume 01 No. 03 Nov 2019
Kendo Collection / by Manzoni&Tapinassi
 HARMONY CHAIN

“I still remember my
satisfaction when I completed
my first sofa.Today, my team and
I feel the same satisfaction. Passion drives
us and thanks to it we can look to
the future with confidence.”
PA S Q U A L E N AT U Z Z I

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Mama chair / by Natuzzi Style Center
 HARMONY CHAIN

Kendo table / by Manzoni &Tapinassi

KEN D O
by Manzoni & Tapinassi. Kendo is a
true living and dining system: a range
of products united by the same style
and combination of materials, namely
solid wood and metal. The sofa is a
perfect combination of modularity,
craftsmanship and sophisticated design.
The dining table is the ideal furnishing
accessory for any environment,
featuring an extremely sober and elegant
design. The entire wooden structure is
embellished with metal inserts that run
vertically over both the outsides and
insides of the legs and meet on the top in
a sophisticated intersection. The coffee
table is a practical support on which you
can place a book or glass while you are
comfortably seated on a sofa.

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 HARMONY CHAIN

“Our products are the fruits of

the special feeling between our work
and our land: the colors, the climate, and
the Mediterranean sensuality are an endless
source of inspiration for us.”
PA S Q U A L E N AT U Z Z I

Volume 01 No. 03 Nov 2019
Icon Collection / by Michele Menescardi
Icon Collection / by Michele Menescardi
 HARMONY CHAIN

Phantom Desk / by Mauro Lipparini

IC O N
by Michele Menescardi. Menescardi’s
model, with its soft, abundant design and
rounded, curved appearance, evokes a true
icon of the brand’s history: the Natuzzi 641
model, released in 1989. With its “visual
comfort”, this sofa characterized Natuzzi’s
style throughout the ‘80s and ‘90s. To cite
Pasquale Natuzzi: “where there’s a corner,
I design a curve.” Menescardi, in designing
Icon, seems to have been inspired by
this quote, reinterpreting it with a more
contemporary language, made of soft,
generous shapes, ref ined materials and a
warm, familiar spirit. Like the tailored
suit of a contemporary gentleman, Icon’s
design recalls the forms of the Natuzzi
tradition, bringing them up to date with
contemporary, unstructured lines.

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 HARMONY CHAIN

“Where there’s a corner,

I design a curve.”
PA S Q U A L E N AT U Z Z I

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Colosseo Collection / by Mauro Lipparini
Colosseo table lamp / by Mauro Lipparini
 HARMONY CHAIN

Colosseo floor lamp / by Mauro Lipparini

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 HARMONY CHAIN

Volume 01 No. 03 Nov 2019
COLO S S E O
by Mauro Lipparini. Its cultured,
restrained and sophisticated design makes
this model an outstanding representative
of timeless forms and languages with a
modern touch. As an expression of a versatile,
elegant and eclectic contemporary style, it
perfectly represents Italian excellence, made
up of measured proportions and absolute,
casual comfort. The combination of the
craftsmanship of the sartorial f inishes,
exclusive upholstery and saddlery details on
the leather of the body, combined with
the latest technology with hints of ‘50s
Scandinavian style, is the delicate, f ine
and contemporary design of the quilted
upholstery in the internal concave part.
 HARMONY CHAIN

“The pursuit of Harmony has guided

me in every step, every moment.
And it still does today: in my life,
in our creations, in our love for Italy
and Puglia, the place where we work
and where it all began.”
PA S Q U A L E N AT U Z Z I

Volume 01 No. 03 Nov 2019
 HARMONY CHAIN

Volume 01 No. 03 Nov 2019
TO THE VERY END
Every Natuzzi Italia store is an expression
of the unique, inimitable lifestyle of an
Italian brand. Designed and created in every
detail by a team of architects, visual and retail
merchandisers, they are driven by one mission:
let the consumer experience when they visit
the store be unique and unrepeatable.
Sophisticated interior design tools,
high-def inition 3D conf igurators and the
virtual room allow us to create an increasingly
customized shopping experience.
The experimentation even extends to the use
of augmented reality, allowing us to transfer
Natuzzi Italia’s Harmony straight into consumers’
homes. Where it will truly, and naturally, live.
CO N N EC T IN G M I ND S
We open our minds to different cultures while
maintaining and reinforcing our own identity.
We look to the future with great curiosity
about every kind of diversity, while remaining
well aware of our own roots. This is the evolution
undergone by Natuzzi Italia.
A journey through different places, differing
worlds of expression and different generations,
with the aim of creating a community of
designers, artists and photographers with
a shared love of the brand, who establish
an elective and positive connection with it.
A sort of creative osmosis, in which everyone’s
creativity becomes a source of inspiration for
others. This is how Natuzzi Italia is preparing
to become the trendsetter of tomorrow.
 DYNAMISM

“We want to create interactive

experience-based events and
communication projects that
support the birth of a community
of brand lovers in which there is
a strong affinity with Natuzzi
culture and DNA.
Only in this way we will be able
to create a strong and long-term
bond with our consumers, a bond
that goes beyond simply purchasing,
and is instead about sharing
common ideals through
inspiration.”

PA S Q U A L E J U N I O R N AT U Z Z I

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Colosseo smart sofa / by Mauro Lipparini
NATURE M EE TS I NNOVAT I O N
Choosing Natuzzi Italia means choosing beauty,
love of life, and respect for others and for nature.
Harmony, which has always been the mission
and vision behind all our creations, becomes
a lifestyle that draws its strength from Italian
history, innovating and enriching it with new
experiences. This is how Natuzzi Italia style
meets our customers’ expectations; for their
homes and for their everyday lives. This is what
keeps us optimistic about the future. A tangible
example of this innovative approach is our smart-
living program, developed by Natuzzi Italia in
partnership with LG, which embraces the Internet
of Things, and connects the Colosseo sofa,
designed by Mauro Lipparini, to other elements
around the home. A virtual assistant is tasked with
setting up the ideal environment in which to enjoy
every moment of relaxation to the full.
 DYNAMISM

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 DYNAMISM

Pasquale Junior Natuzzi

and Gabriele Chiave – Creative Director at
Wanders Studio

CROSSING CULTURES.
MAY 2018. AGRONOMIST GOES TO NEW YORK
In celebration of NYCXDesign, New York City’s
annual celebration of design, Natuzzi and Marcel
Wanders collaborated to create a limited edition
of the Agronomist collection, inf luenced by the
urban landscape of New York.
In the special edition, the pieces in the collection
take on a new identity inspired by the scenery of
Gotham City. The Furrow sofa New York edition
is upholstered in black tattooed leather with seams
similar to scars on the front of the armrests and
on the seat and back cushions. The perfect mix
between retro styling and the latest trends.

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 DYNAMISM

The sinking of the body

and the rising of the heart
by Lu Chao

Volume 01 No. 03 Nov 2019
 DYNAMISM

A Spiritual Garden
by Liu Shida and Wang Xi

JUNE 20 1 7.
NAT UZZI DE S I G N AWA RD S H A N G H A I
Natuzzi Designer Club Shanghai was created with
a clear aim: to unite and support architects and
designers working in China. Initiatives created
by the Club include the Natuzzi Design Award
for the best interpretation of the concept of
“Harmony Maker.” The f irst prize was awarded to
Liu Shida and Wang Xi, authors of the project A
Spiritual Garden - Natuzzi harmonious home.

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 DYNAMISM

Milou Krietemeijer

NOVE MBE R 2 0 1 7.
PH OTO VOG UE F E ST I VA L
Natuzzi Italia and Vogue Italia invited
photography af icionados from all over
the world to represent visually and celebrate
the concept of World of Harmony. Among the
participants, three photographers particularly
stood out for their talent and originality:
Henriette Sabroe Ebbesen, Milou Krietemeijer
- Dirks and Ottavio Marino. Their photographs
were selected from over 5,000 shots posted with
the hashtag #worldof harmony: an achievement
that earned them the right to take part in a
special photo shoot in Puglia.

Volume 01 No. 03 Nov 2019
 DYNAMISM

Henriette Sabroe Ebbesen

Ottavio Marino

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 Harmony, which has always
been the mission and vision
behind all our creations, becomes
a lifestyle that draws its strength
from Italian history, innovating
and enriching it with
new experiences.
All illustrations and descriptions of products contained in this catalogue are for indicative purposes only. We have tried our best to reproduce
colours and finishings as faithfully as possible. However, we cannot guarantee their exact correspondence with those of real product. The
representation of colours is limited and may vary according to print settings. Natuzzi S.p.A. reserves the right to amend and/or change
aesthetics and/or functions and/or structures of products without any prior notice and as soon as any of the aforementioned are deemed
necessary for commercial or manufacturing purposes. Some products shown in this catalogue may not be available in your Country. Contact
the nearest store for more information. Natuzzi S.p.A. declines all liability for any printing errors or omissions. 2019 Natuzzi S.p.A. All rights
reserved. Any unauthorised reproduction, even partial, copying, distribution, modification or use of contents (in any way) is strictly forbidden.