UWBS 4BU006 Learning for Business Success

LIFE STYLE QUESTIONNAIRE

Read the statements below and tick those statements below which describe closely
what you are like

1. I enjoy work for its own sake Y__

2. Security for myself and my family is very important to me. Y__
3. I am always or nearly always ready to challenge the status quo. Y__
4. I prefer a quiet ordinary homelife. ____
5. Money, possessions and materiel things are not important to me. ____
6. I do not regard myself as one of the 'bosses' at work. ____
7. I enjoy any activity that involved competition. Y__
8. I am a practical person ____
9. I usually try to understand new ideas or see old ideas in a new light Y__
10. My contribution to society is the work I do - my leisure time is my own. Y__
11. I enjoy helping others to learn Y__
12. I do not have any ambition to get to the top in my career ____
13. I prefer facts to theory Y__
14. I believe in the value of traditional ways of doing things ____
15. I need people who are prepared to listen to what I have to say ____
16. I am a reliable person Y__
17. My colleagues' opinion of me is very important to me ____
18. I do not see myself as part of the 'establishment' ____
19. I respect the authority of my superiors ____
20. I believe that society should seek to maintain stability at all costs. ____
21. I have a right to freedom of thought and to express my views ____
22. I am quite content with my lot ____
23. I enjoy dealing with abstract ideas ____
24. Work has nothing of importance to give me ____
25. I value competence in myself and others ____
26. I want to keep what I have ____
27. I keep up to date with current ideas ____
28. I am a conscientious solid worker ____
29. I enjoy creative work ____
30. It's not my job to get involved in politics or community life ____
31. I sometimes 'show off' ____
32. I like joining clubs, societies etc ____
33. I am usually in favour of change ____
34. I prefer not to get involved in clubs, societies, parties etc ____
35. I find it difficult to conform to what others want ____
36. I do not feel highly committed to the goals of my work organisation ____

1
Scoring

Award yourself 1 point for each statement ticked and record the points below.

1 7 13 19 25 31 TOTAL A

2 8 14 20 26 32 TOTAL B

3 9 15 21 27 33 TOTAL C

4 10 16 22 28 34 TOTAL D

5 11 17 23 29 35 TOTAL E

6 12 18 24 30 36 TOTAL F

Sources:W.D. Wells 'Life style and psychographics' 1974,F Friedlander 'Emergent

and contemporary Life Styles' 1975

Divide each total by 6 and multiply by 100 to arrive at a percentage score. Transfer
you percentage scores into the boxes below.
. THE MOTIVATOR
Enjoys work for its own sake; like competitive activity; wants success
A to be visible; wants power; believes in authority of seniors; seeks social
A believes in facts. Usually materialistic
recognition; prizes competence;
% Practical and conservative. Often dislike abstract thinking. Follows
rather than initiates change Seeks a prosperous life. Wants to work
where the action is will seek and follow opportunity
B THE MAINTAINER
Believes in security for self and family, the maintenance of tradition and
% reduction of risk caused by change. Strong belief in institutions and
stable social system. Is practical, joins groups. Appearances are important
and so is conforming to standards. Seeks a secure type of work where one
can practice one's skills and competence. Usually likes to stay within
known environment
THE CHANGER
C A critic of the establishment and promoter of new social systems; seeks
contemporary wisdom; requires an audience and social approbation;
% freedom of thought is important and needs to promulgate own ideas. Will
seek work near the source of intellectual inspiration and in contact with
his/her audience
THE BYSTANDER
D
Is content with his/her position in life; often important in his/her own
small circle; values tradition, security, family and friendship circles
%
Prefers stable work, not mobile and likely to stay in one job or one place
 E THE INTELLECTUAL
Seeks new knowledge; enjoys passing it on; takes pleasure in
% aesthetic and logical thinking as well as creative thinking. Needs
approval of peer; has a strong sense of intellectual freedom; non-
materialistic;non-conforming. Seeks work with an intellectual
stimulus, often in an intellectual environment e.g. training or
research.

THE STOP-OUT
F Does not contribute or wish to contribute to society, materially,
socially or intellectually. Seeks to 'do my own thing' without
% deep involvement with others; does not feel strong responsibility
for own or other's actions. No strong work preferences may even
opt out of work. In work will apply ' law of least effort'

Your own lifestyle is probably not exactly like any one of the six styles described
above but a mixture of these and other non classified styles.

What does this tell you about how you see work and study and your future career?