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Brexit Shift
14 August 2018
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Brexit Shift
14 August 2018
Best for Britain has joined forces with HOPE not hate to produce the first full
analysis of changing attitudes on Brexit at a constituency-by-constituency level in
the UK.
The analysis shows that over half of constituencies across England, Scotland and
Wales would now vote to stay, a monumental shift in the sands of public opinion at a
key point in the Brexit process.
Modelling of the 632 seats in England, Scotland and Wales showed that in 2016, 229
were remain and 403 were leave seats. Our analysis shows that public opinion in 112
seats has shifted and that there are now 341 seats with majority remain support,
compared to 291 that are majority leave seats.
The Multilevel Regression and Poststratification analysis was carried out by
Focaldata, based on YouGov polling of a total of 15,000 people across June and July,
before and after the Prime Minister’s Chequers proposal.
Best for Britain believes this analysis is one of the clearest signs yet that the British
public want a chance to be heard, and are calling on Parliament to urgently legislate
for the public to have the final say on the Brexit deal.
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Voters in 112 parliamentary constituencies which backed leave in 2016 would now return remain
majorities today. The new analysis suggests there are now 341 seats with majority remain support,
up from 229 seats at the referendum – a complete reversal of 2016, when 403 constituencies
backed leave. One seat has switched support in Scotland and 97 have switched in England, while
an incredible 14 of the 40 seats in Wales have switched from leave to remain. Overall, the model
puts remain on 53% support, with 47% backing leave.
Yorkshire and South Wales have seen some of the biggest shifts. In Barnsley Central, where 31.6%
of voters backed remain in 2016, the figure has risen 17.2 points to 48.8%. In Swansea East a
12.8 point shift switches this seat from a leave majority in 2016 to 50.7% pro remain now.
The remain vote goes up 14.3 points in Liverpool Walton, 13.7 points in both Stoke on-Trent-South
and West Ham.
Other constituencies where the remain vote has gone up by double-digits include Rotherham,
Thurrock, Grimsby, Stoke-on-Trent North and the Rhondda.
Diane Abbott’s constituency, Hackney North and Stoke Newington, is the most remain seat in the
UK, with 82.5% of voters wanting to stay in the EU. The next most remain constituency is Jeremy
Corbyn’s Islington North, where 81.5% of voters want to stay in, up from 78.5% in 2016.
Over in West London, John McDonnell’s Hayes & Harlington has flipped from leave to remain, with
the remain vote now 12.5% higher than in 2016.
Whilst the remain vote has increased in virtually every Labour-held constituency, it has only
marginally increased or even fallen back in some Conservative held seats, reflecting the move
from remain to leave of Tory voters.
However, Tory-held seats in London and the South East have become more remain, with Boris
Johnson’s Uxbridge constituency and Michael Gove’s Surrey Heath seat both switching from leave
to remain. Even in Jacob Rees-Mogg’s seat of Somerset North East there has been a shift to
remain of 3 points, making it now 51.1% in favour of remain.
Over the coming days and weeks HOPE not hate and Best for Britain will release more information
explaining why the shift in attitudes against Brexit is happening and who precisely is moving.
We will also be explaining our campaign strategy to highlight how Brexit is failing the very people
who voted for it in the belief that it would make their lives better.
Opinion polls have been showing a shift in public attitudes towards Brexit for a few months, but
the rate of change has quickened in recent weeks. A 5,000 sample poll, commissioned by HOPE
not hate in February, found only a 2% lead for remain. Now it is slightly over 6%.
More importantly though, our research graphically demonstrates where the switch is happening
down to a constituency level and in the process it is going to pile the pressure on the Labour
Party to move.
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METHODOLOGY
MRP is a statistical technique for estimating public opinion in small
geographic areas or sub-groups using national opinion surveys.
We have arrived at the new constituency estimates for remain/leave voters using a statistical
method called Multi-level regression with poststratification (MRP), which has been undertaken
for HOPE not hate and Best for Britain by Focaldata.
MRP is a statistical technique for estimating public opinion in small geographic areas or sub-
groups using national opinion surveys. It originated in America, Columbia University to be precise,
and was used by academics to estimate state-level opinion cheaply, given the expense of doing
polls throughout the country.
MRP has two main elements. The first is to use a survey to build a multi-level regression model
that predicts opinion (or any quantity of interest) from certain variables, normally demographics.
The second is to weight (post-stratify) your results by the relevant population frequency, to get
population level (or constituency level) estimates.
At the end of this process you get more accurate, more granular (thus more actionable)
estimates of public opinion than traditional polling. There are however significant technical
challenges to implementing it effectively. These include large data requirements, dedicated
cloud computing resources, and an understanding of Bayesian statistics. It is far from a simple
endeavour.
Among the key features are:
n Estimates of opinion at local geographic levels, e.g. constituencies
n Estimates of opinion of precise demographic groups, e.g. young, women who are Asian, own
their own house and drive a bicycle to work
n More accurate estimates of opinion generally because MRP doesn’t exacerbate problems of
unrepresentative samples
n Use of prior knowledge and old polls to improve accuracy and potentially cut sample size
n Quicker decisions as new data automatically flows through models to campaigners
Between 28 June and 6 July and 26 and 31 July, YouGov polled 15,340 people on behalf of HOPE
not hate and Best for Britain with a range of questions about Brexit and other political and
cultural issues and over the next few weeks we will be releasing more data.
However, the key value in MRP is that it will help us be far more effective in our local
campaigning. MRP helps us better understand who we need to speak to on any given issue, how
we should speak to them and on what issues.
The data will guide our door-to-door campaigning, but also but direct our online campaigning as
we will be able to customise our messages to specific audiences far more effectively.
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