BSBMGT617Develop and implement a business plan

  

Assessment 1

Executive Summary
The assignment provides an effective illustration of the business plan that Fast Track
Couriers need to work on and prepare an effective continues to process. This plan help in
relating with the different performance that the company does and the different directions
through which it is being implemented in the company and be provided for the beneficial for
the customers. The following study will provide information about the description of the
business along with the products and services that it provides. Different marketing activity
along with the different operations this will be suitable for the company to perform and make
it works as per the needs of the customers.

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BSBMGT617Develop and implement a business plan

Table of Contents
Task 1 Develop the business plan....................................................................................................5
Part A Development of a business plan to support the company’s strategic goals.........................5
Introduction......................................................................................................................................5
Description of the business..............................................................................................................5
Business products and services........................................................................................................5
Marketing activity............................................................................................................................5
Business operations.........................................................................................................................5
Management and organizational structure.......................................................................................6
Proposal...........................................................................................................................................7
Financial background.......................................................................................................................7
Risks analysis...................................................................................................................................8
Conclusion.......................................................................................................................................9
Communication strategy:.................................................................................................................9
The process that has been used to develop the business plan..........................................................9
The key stakeholders.....................................................................................................................10
Information that each person will require......................................................................................11
Relevant timeframes......................................................................................................................12
The ways communication can be informed...................................................................................12
The different ways to ensure the understanding of their roles in implementing the business
plan................................................................................................................................................13
Part B Review of the completed business plan and Analyzing the strengths and weakness of
the plan...........................................................................................................................................14
Compare and contrast with textbook structure and layout............................................................14
Comment on the quality and relevance of information.................................................................15
Comment on quality of information..............................................................................................15
Comment on the quantity of information......................................................................................15
The different performances measures............................................................................................16
Understanding the documents provided........................................................................................16
References......................................................................................................................................19

Harvinder Singh 12015272 19/06/2018

BSBMGT617Develop and implement a business plan

Harvinder Singh 12015272 19/06/2018

BSBMGT617Develop and implement a business plan

Task 1 Develop the business plan

Part A Development of a business plan to support the company’s strategic
goals
Introduction
A business plan is a written document that helps in describing how a business is going
to achieve its goals. It is a written plan under marketing, financing, and operational working
procedures. In this context an efficient illustration of the business products that Fast Track
Couriers produce and have a good reputation in regarding the packages across the city. The
company had been using operating in New South Wales for the last 15 years and their
primary function is to deliver medium and large sixe packages around the country. The
coampny had marketed through direct-sales, telephone, internet listings and mail-outs. The
following study will provide information about the description of the business along with the
products and services that it provides. Different marketing activity along with the different
operations this will be suitable for the company to perform and make it works as per the
needs of the customers.
Description of the business
Fast Track Couriers is a courier company, which operates from New South Wales for
15 years. The primary work of the company is to perform delivering packages across the
state. The business has a good reputation in the marketplace and performs reliability with the
performance that it provides. The company currently plans on mainly targets small and
medium-sized business and this makes 80% of its customer’s base. The retention rate of the
company is admirable to 87% for the existing customers. The company markets through
direct sales, internet listings, and telephone services. The future plans of the company retain
the customer base through the use of new courier patterns that may be helpful and in
providing new and digital use of courier performances.
Business products and services
The company provides delivery products to its customers, has built a good reputation
for the past 12 years. The company grows effectively with annual sales of $17 million for the
year. The company's main service is to market sales, telephone and interest listings into the
market. The company has been reflecting their growth and profit margins and primarily
targets small and medium sized business which will help the company to grow their customer

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base to 80%. The sales of the company had also increased to 5% and had been looking
forward of delivering to regional areas in NSW.
Marketing activity
The company mainly focuses on the small to medium-sized companies and provides
couriers service to 80% of its customer base. The geographical location of the company is
very limited and currently, the company does not deliver outside the state. The sales and
profit of the company have increased to 5% on an average. The company has been making
80% of its customer base with the use of its current plan and these needs to be analyzed and
take into consideration as per the requirement. The geographic location is considered to eb
the main factor for the company as currently the company has not been delivering its
servicing outside Sydney metropolitan area.
Business operations
The strategies that are being made in the company help in developing and getting the
result through the external market research and also indicates the shortage of delivery and
providing services to the NSW towns. The company is also looking to grow their
opportunities and sees on the ideal opportunities that are required to get the works on time
and as per the rules and regulations. The company has been working and marketing through
direct sales and internet listings and with this program taken into consideration of telephone
follow-up the customer ongoing satisfaction with the business had also increased.
Management and organizational structure
The company is organized through three different members that act as the Board of
Management and the responsibility for approving the business decision. The organizational
structure consists of the personnel as follows:

Managing Director The person is responsible for the operations that are
happening on the daily basis and takes the necessary
decisions as well.

Logistic Manager The person is responsible for the decision-making and

scheduling of the trucks and deliveries that are will be done
throughout the day.

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5 office support employees The people are responsible for the maintenance of the
accounts, administration, and sales of the company.

20 truck drivers The people are responsible for the delivering of the goods to
its destination.

Figure 1: Fast Track Couriers organizational Structure

(Source: Self-developed)
Proposal
The company currently allocates two drivers to load and unload heavy packages and the
strategy relating to this has moved forward. It is to remove the need for two drivers per truck
through installing of the automatic lift gate on the back of each truck. The cost of the
construction will lead to $10,000 per truck and this means that one of the drivers is needed

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for each of the truck has no heavy lifting will be necessary for this process. Under this, it will
allow the company to purchase 10 new trucks and use the existing drivers into the regional
routes. Each of the truck will cost $60,000 including the installation of the lifts. The money
will be borrowed from the bank and will be implemented in the business plan.
Financial background
The annual sales of the company have been recorded as $17 million under which the
estimated sales were recorded as $22 million. The annual profit, which included current net
profit, was resulted in $1.9 million and the estimated net profit resulted to $3.2 million. The
costs that the company incurred in the year was recorded were loan repayments $200,000 per
annum, Operating costs were recorded as $2.2 million, Administrative costs were recorded as
$100,000 and the labor costs were for that particular year. The salary range of the company
was provided between $32,000 to $75,000 per annum. The driver of the company was paid
$45,000 per annum and the age criteria were between 25-65.
Risks analysis

Probable risk Probability Effect Responsible Risk Involved

of staff
Occurrence

Uncertain use High On the use of Managing The techniques that are
of techniques the new Director being used may not
techniques that sometimes help the
are being sued company as the digital
in the company techniques may not help in
establishing the
performance effectively.

Lack of Medium On the profits Finance The financial works that

financing earned for the Manager are being conducted in the
year company may sometimes
make it hard for the
company to perform

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BSBMGT617Develop and implement a business plan

effectively.

Non-timely Low Rejection by the Logistics Delivering the services in

delivery customers Manager time may sometimes not
help the working
procedures of a company
as this is hard to maintain
time quality every time.

Inefficient Medium On the Administratio The business operation

business employees of n Officer that are being performed
operations the company by the company may be
inefficient as the works
that are being performed
to maintain the
performance are not to the
point and effective.
As per the above table, a discussion can be made using the probable risk factors which
include the following factors like Uncertain use of techniques, lack of financing, Non-timely
delivery, and Inefficient business operations. All the factors provide different views in
consideration of the performances that may lead to inefficiency of the procedures for the
customers. In this consideration, the different skills that may be required in maintaining the
risk factors are skilled labors that are available to implement the plan and recruiting and
training of the employees would need to be done as per the requirements. Secondly,
Licensing will help the performance of the company to deal with the delivery concern, which
the company may face at any given time. All the skills need to be implemented in order to
deal with the risks that may arrive at any moment.
Conclusion
As per the study which provides an effective illustration of the business and
describing the different business product and services. Marketing activity will provide the
total customer base earned during the year. A suitable organizational structure has also been
provided to show the affectability of the delivering of the products. The products description
and the services that the company provides will also help in deciding the performances of the

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BSBMGT617Develop and implement a business plan

company in an effective manner. The business plan that has been provided in the above
points will effectively provide the business plan to the stakeholders. Under this the
performances that are being done in the company will effectively help the company with the
different performance criteria as the stakeholders holds a important place in context of the
company. This will provide with the necessary requirements and take necessary stakeholders
procedures to take decisions as per the requirement.

Communication strategy:
The process that has been used to develop the business plan
As per the above discussion of the Fast Track Couriers and its performances criteria, a
business plan has also be implemented in the study which will provide effective discussion on
the works that the company does. The business plan includes the following points, which are
as follows:

Business plan points Future expectations (Growth business plan)

Description of the company Leading courier company of New South Wales

Organizing and management The company has organized a new procedure in

dealing with the customers in which it provides
discounts to the customers

Services and products New services are being evolved in the company
which includes trading 24 hours continuously

Marketing and sales The company generally delivers small and medium-
sized companies through which services are being
provided including discounts

Funding The company decides to take the loan from the bank

The key stakeholders

Some of the key stakeholders of fast-track Courier Company who keeps the record of

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BSBMGT617Develop and implement a business plan

the performances done by the company are as follows:

Internal Stakeholders Performances

Staffs Staffs need to take look into the services that

are being done in the company and based on
that find a suitable way to deal with the
situation. The different drivers that are being
used by the company are development and
stakeholders drivers.

Managers Managers need to take care of the

performance that is being done in the
company. Through which maintains of the
procedures need to be implemented. The
designation of the managers are MBA
(Masters in Business Administration)

Owners Needs to direct plan and implement it into the

company

External Stakeholders

Suppliers Suppliers would need to take control of the

services and supply the services as per the
requirements of the customers and company.

Government The government gives attention to the quality

of the services and tax portions

Customers Customers would look into the performances

factor of the company and on the basis of that
preferences of the customers will increase. It
would need to be the duty of the company to
establish necessary working procedures that
will help in the increase of the customer base.
In the future generation the preferences of the

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customers may increase and the works that

will be performed by them will go digitally.

Information that each person will require

As per the management structure of Fast Track courier, the following people will be
performing as per their designation.

Position Description of performance

Owners

Management Team Manages the company and provides new ideas

to the managers to implement it into the
company.

Director

Managing Director Checks the performances within the company

and the factors that are affecting the
performances. Responsible for the daily
operation management decisions.

Manager

Logistics Manager Takes a look into the logistics performance of

the company. The person is responsible for
the scheduling of the trucks and drivers.

Administration Officer It is the person who is responsible for taking a

look into the performances of the employees

Human Resource Officer It deals with the hiring and firing of the
employees

Finance Manager Looks into the financial concern of the

company

Sales manager Looks into the total sales made during the
year

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Staffs

Truck Drivers Takes the services and deals with the

delivering of the products

Accounts Clerk Takes into the bills of sales and purchasing

during the year

Relevant timeframes

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Analysis of the company

Market segmentation

Taking orders from the

customers

Planning of the
performances

Logistics performances

Delivering to the
customers

The ways communication can be informed

The performances that are being implemented in the company would need to be
communicated as per the requirements of the company. With the help of this the different
communication styles that may lead the performances of the company are as follows:
a. Informing through open meeting: it would need to be the duty of the company to
effectively deal with the communication criteria as this is considered the main

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BSBMGT617Develop and implement a business plan

procedure through which information is transmitted easily (Buppert, 2014). In this

case, Fast Track Courier also needs to deal with open meeting procedures that may
lead up the performances of the company in an efficient manner. It would need to be
the duty of the manager to ask the managing director before conducting a meeting.
This may need to be done almost 2 weeks before. Agenda of the meetings would also
need to be made along with informing the other staffs of the company. This will
provide efficiency for the company to perform effectively and as per the requirement.
b. Creating an effective atmosphere: Creating an effective atmosphere that may lead
up the communication process to be done as per the needs (McKenzie, 2017). This
may require various working procedures through which all the working procedures
need to be taken into consideration and worked out as per the needs of the team
members (Ward, 2016). This can be done through conducting the performances and
take the works by taking meeting atmosphere to the managing director. This will.
Provide the company with the different procedures and work as per the requirement.
c. Communicating through visual presentation: Visual presentation leads up the
performance of the company to be done as per the requirements. It also leads up the
works of the company as per the needs of the customers (Bourne, 2016). In this
consideration, it would need to be the duty of the employees to effectively bring out
different procedures that will provide the company with the effectiveness required.
Key stakeholders must need to provide the company with the process that will help
the works of the company to be recognized in the market. In this context it would
need to be the duty of the company to effectively take necessary steps and perform as
per the requirement.
The different ways to ensure the understanding of their roles in
implementing the business plan
The different stakeholders of the company are:

Position Description of performance

Owners

Management Team Manages the team and looks into conducts of

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the employees. Managers would need to

acquire different procedures and perform
effective decisions to apply it on the
performances of the company.

Director

Managing Director Manages the team and implements the ideas

and strategies. Discusses the strategies that
will be necessary for the company to perform
and control the processes as per the
requirement.

Manager

Logistics Manager Concerns about the logistics criteria

Administration Officer Checks the performances of the employees

Human Resource Officer Hiring and Firing of the employees

Finance Manager Financial information of the company

Sales manager Looks into the sales position of the company

Staffs

Truck Drivers Delivers the services to the customers

Accounts Clerk Looks into the bills that are considered by the
company

Part B Review of the completed business plan and Analyzing the strengths
and weakness of the plan
Compare and contrast with textbook structure and layout

Textbook structure Layout Comparison

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Executive summary Summary In this portion an effective

illustration of the study would
need to be done

Company’s structure Description of the business This would need to be a per

the requirement of the
company and on the virtue of
which customers would be
able to perform effectively
Tarhini&Tarhini, 2015)

Services Business product and services The different services that the
company provides will be
elaborated in this part

Competitive comparison Market activity Market activity and

competitive comparison
would need to be done and
taken into consideration

Market analysis summary Business operations Business operations need to

be done as per the
requirements

Pricing strategy Management and Pricing strategy and

organizational structure management structure of the
company would need to be
taken into consideration
(Frøenet al.2016)

Review of the business plan Proposal and risks Reviewing the business plan
and the proposed risks in that
business

Comment on the quality and relevance of information

Quality Company deals with the local market and the different ways to provide

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training to the market and networking. The main objectives of the company are to generate
profit and grow in challenging circumstances. The key to success of the company is that it
generates responsive and quality services to its customers. The qualities of the information
that are being provided by the company are exploring the opportunities to extend in the scope
to maximize the business opportunities and meet the needs of the customers.

Comment on quality of information

The company deals with three different classes of competition in training and
development in the service area like the:
a. In-house training development
b. Public training providers
c. Private registered training organizations
The company would need o take consideration as per the competitions under training and
development of the services that is needed to training and development of the performances.
In this competitive market it would need to be the duty of the company to take necessary
adjustments to control the performances of the company and the wants of the customers.
Comment on the quantity of information
The main working procedures of the company are to provide a written guide to the
training and develop the management system of the company. This will include the owners
who will represent the State Training Authority (Hopkin, 2017). The scope of the company is
to provide detailed information about the current plan for the year and also for the following
two years as well. Checks the performances within the company and the factors, that are
affecting the performances and responsible for the daily operation management decisions.
The different performances measures
The different performance measures that the company needs to take into consideration are
as follows:
a. Consulting with the number of trainees registered, courses scheduled and client
inquiries. This will help the company to take control of the processes and take
necessary pattern to perform (Peltier, 2016).
b. Projection on the expenses and the income that needs to be earned in the following
years. Projection of the expenses will help the company to take control of the

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BSBMGT617Develop and implement a business plan

processes and deal with the performances as per the requirement.

c. Adjustment of the budget required
Understanding the documents provided
The documents that have been provided in the above business plan helps in
understanding the different procedures that help in evolving the performances of the company
in an efficient manner. The company effectively deals with its performances and performs a
budgetary evaluation of the future profits.

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