Sales & Services of

Financial Instruments
Vishal Bhojani
Marketing Vs Sales
 Sales Marketing
Concept Sales is a narrower concept Marketing is a wider concept
Process Usually one to one - direct activity One to many - indirect activity

Identifying customers, producing innovative

Directly selling the product to the
Incorporates products, branding, advertising, public
customer.
relations, sales, etc.

Generate purchases or orders, meet sale Generate leads and internet in the
Focus
volume objectives company

Marketing shows how to reach to the

Ranking Sales is a step or marketing
Customers

The process of creating demand for a

Correlation Fulfilling the demands of a product.
product in the market.

Selling the product on basis of the brand

Purpose Creating and maintaining a brand image.
image.
10 Magical Sales Tips and Why they Work
• No is Just and Information
• Relationship is Everything
• Your Attitude determines Your Altitude
• Harder You Work , Luckier You Get
• Knowledge is Power
• Don’t Sell the Steak , Sell The Sizzle
• Honesty is the best Policy
• Its Not what You know , Its Who You know
• Get Obsessed on Your Product/Service
• Use Your Enthusiasm and always talk to Strangers