Step 1 - Identify Intellectual Property As An Asset

Grupo: 212032_17

Teacher:
Karla Nathalia Triana

University Nacional Abierta y a Distancia - UNAD

Valuation and Negotiation of Technology
Bogotá D.C, March de 2019
2. Based on the readings and extra information gathered from the internet: Build a comparative chart following the structure below:
IP Comparative Chart
Student name: Juan Manuel Garzón
Date: Marzo - 2019
Penagos
IP form
(Traditional / IP Type Description Example
nontraditional)
Design of a product, manufacture or work that involves several
It is a creative activity that aims to project objects that are
Nontraditional 1. Design dimensions that go beyond appearance, shape, and color, which
useful and aesthetic
covers the function of an object and its interaction
Is an easy and unique name to remember associated with an
2. Domain The example.com domain name could be translated to physical
Nontraditional Internet physical IP address, it is displayed after the @ sign in
names address 198.102.434.8
the email addresses and after www. in the web addresses
It is the part of electronics that studies different methodologies
3. Circuit
Nontraditional in order to develop an electronic circuit, which can be both Products how as laptop, cell phone, camera, etc.
layouts
analog and digital.
It is confidential, permanent and non-transferable information,
4. Confidential Personal and work information such as name, ID, address, cell
Nontraditional which can not be disclosed without the express consent of the
information phone, workplace, photos, etc.
owner.

5. Plant In plants, the term variety has a botanical definition and a legal Carrot, tomato, lettuce, potato, coffee, cotton, sugar cane,
Nontraditional
varieties one sunflower, roses etc.

6. Trade All confidential business information that gives a company a

Nontraditional Secrets industrial or manufacturing
secrests competitive advantage

It is an exclusive right granted by the State for the protection of

Traditional 7. Patents creation, it provides exclusive rights that prevent third parties Products, machines, articles of manufacture, etc
from using it without their consent

They are all signs used to distinguish in the market, products, Labels with figures, images, symbols, drawings, figurative
Traditional 8. Trademarks
services, industrial and commercial establishments marks.
It is a set of legal norms and principles that affirm the moral
Traditional 9. Copyrights Literary, artistic, musical, scientific or didactic work
and patrimonial rights that the law grants to the authors