Build Learning Culture in Your Organization

How to Build a
Learning Culture
At Your Company
David Blake, CEO
Agenda
35 mins: Learning Culture

1. Why a Learning Culture
2. How To Get There: A Framework
10 mins: Q&A
Why a Learning Culture?
In the long run, the only

sustainable competitive advantage
is your organization’s ability to
learn faster than the competition.
Peter Senge
Director of Organizational Learning at
MIT Sloan
Learning is not compulsory…

neither is survival.
W. Edwards Deming
Professor and Author
Building a Learning Culture at Your Company
The results:
In 2008-2009, surveyed over 40,000

“Among all the
organizations to see how they used various HR and training
HR and training process and how they processes we
performed on 10 business measures: study, the single
• Innovation • Workforce productivity biggest driver of
• Time to market • Customer satisfaction business impact
• Customer input • Customer responsiveness is the strength of
• Learning agility • Workforce expertise
• Cost structure • Are we missing one?
an organization's
learning culture.”
High-Impact Learning Culture (HILO): The Best 40 Best Practices

for Creating an Empowered Enterprise (June 10, 2010)
HILOs that have a strong learning foundation in place tend

to significantly outperform their peers in several areas:
32% 37% 34% 26% 58% 17%

more likely greater better response greater ability more likely to more likely to
to be first to employee to customer to deliver have skills to be a market
market productivity needs quality meet future share leader
demand
A 2008 study by Deborah Davis and Barbara Daley found a

positive, statistically significant relationship between learning
organization behaviors and performance measures
(e.g., ROI, return on equity, earnings per share, net income per
employee, and percentage of sales from new products)
How: A Framework
1: Personal
“Control leads to compliance,

autonomy leads to engagement.”
Dan Pink
Author, Drive: The Surprising Truth of What
Motivates Us
1: Personal
You can mandate learning.

You can’t mandate a
learning culture.
1: Personal
“We can’t just offer courses that

are useful for us. We have to offer
something that benefits the
employee or they won’t participate.”
Instructional Designer
Technology Consulting
1: Personal
Organization’s Needs vs. Employee’s Needs
69%
of L&D buyers
believe they
29%
shouldn’t have to said organizations
choose between should focus more
the needs of the on the needs of
organization & the the end user
employees
http://secrets.thestarrconspiracy.com/hs-fs/hub/372148/file-967265930-pdf/assets/TSCIU_Enterprise-Learning-Buyer-2014.pdf
How to Build a Learning Culture
“We get only about 25 percent or less of what

we use in our jobs through formal learning.
Yet…most of today’s investments in corporate
education are on the formal side. The net
result is that we spend the most money on the
smallest part of the learning equation.”
David Grebow
Founder, IBM Institute for Advanced Learning
Formal/Complian Informal,
ce Self-Directed
Training Learning
25% 75%
of what we use in of what we use in
our actual jobs our actual jobs
~100% ~0%
of spend of spend
Would You Rather:

Learn at Be given credit for
10.7% 89.3%
HR’s direction your own learning
Which is more effective towards helping

you be successful in your profession:
Learning directed Your self-directed
22.3% 77.7%
by your employer learning
Training Strategic Learning

Learning
Culture

Learning
Culture
The Disillusionment Trap
“Culture eats
strategy for breakfast.”
Peter Drucker
“Learning culture eats

strategic learning for breakfast.”
David Blake
1. Strategy 1. Dream
2. HR-driven 2. Mentor-driven
3. Course 3. Content
Consumption Creation
4. Task 4. Experience
5. In compliance 5. Credential or
Skill
Nearly 40% of working However, over 50% of

professionals haven’t working professionals
taken a single course, say they learn something
of any type, since college. from an article, video, or
book every day.
Within the last Not since Longer

12 months college Today
This month
A year prior
This week
Two years
prior
Yesterday
Several years prior
How many years since you How many days since you last
completed a full course – at learned something from an
college, online, or professionally? article, video, or book.
http://secrets.thestarrconspiracy.com/hs-fs/hub/372148/file-967265930-pdf/assets/TSCIU_Enterprise-Learning-Buyer-2014.pdf

Learning
Culture
• It doesn’t matter what

people learn.
When building a true culture of

learning, it doesn’t matter what
people learn, just that they learn
anything at all.
Andrew Savikas
CEO, Safari Books
Make it Social
Hanging out with healthy friends could be the best way to

keep fit. A study of 3,610 Australian women found that
physical activity and healthy eating behavior were both
strongly affected by social norms.
Peer pressure can keep you healthy
Date: December 6, 2010
Source: BioMed Central

Learning
Culture
• Trust
• Empower
• Personalize
Trust
If your employer were to spend $1,000 per month on you, which would you most prefer:
Help me develop new skills
36.9%
Investment vehicles (401k, etc) 33.6%
Transportation 11.6%
Developing my CURRENT skills 11.4%
Food 6.5%
2020 Workplace, Degreed Survey

Trust
“You will never again be able
to keep up with the pace of business
and provide everything everyone
needs to know.”
JANE HART
Founder Centre for Learning & Performance
Technologies
Empower
1. Time
2. Money
3. Resources
Personalize
“It will not be about designing personalised
training nor managing people’s learning for
them, but rather supporting their own
personal learning strategies.”
JANE HART
Founder Centre for Learning &
Performance Technologies

Learning
Culture
Have clear:
• Mission
• Strategy
Action
Culture
Policies
Objectives
Strategy
Vision
Mission
Marlin Steel’s smart matrix for growth

Takeaway #1
Learning cultures focus on the needs

of the employee and empower them to
achieve their dreams.
1: Personal
Takeaway #2
For learning cultures to develop,

it doesn’t matter what people learn.
1: Personal
Takeaway #3
Alignment is achieved through strong

mission, strategy, & clear objectives.
Conclusions
Get credit for this webinar.
Go to
degreed.com
and start tracking ALL your learning.
Catch us at an upcoming conference:
CLO Symposium Apr 13-15 Miami, FL

Talent Management Apr 21-21 Atlanta, GA
CLO Exchange Apr 26-28 Sarasota, FL
Bersin by Deloitte IMPACT Apr 28-May 1 Miami, FL
ATD International May 17-20 Orlando, FL
Q&A
If you’d like to learn more:
Visit get.degreed.com
Email david@degreed.com
Phone (415) 935-3543
Follow @degreed

Build Learning Culture in Your Organization

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Build Learning Culture in Your Organization

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How to Build a

35 mins: Learning Culture

In the long run, the only

Learning is not compulsory…

Building a Learning Culture at Your Company

In 2008-2009, surveyed over 40,000

High-Impact Learning Culture (HILO): The Best 40 Best Practices

HILOs that have a strong learning foundation in place tend

32% 37% 34% 26% 58% 17%

A 2008 study by Deborah Davis and Barbara Daley found a

“Control leads to compliance,

You can mandate learning.

“We can’t just offer courses that

Organization’s Needs vs. Employee’s Needs

“We get only about 25 percent or less of what

Organization’s Needs vs. Employee’s Needs

Would You Rather:

Which is more effective towards helping

Organization’s Needs vs. Employee’s Needs

Training Strategic Learning

Organization’s Needs vs. Employee’s Needs

Training Strategic Learning

“Learning culture eats

Organization’s Needs vs. Employee’s Needs

Nearly 40% of working However, over 50% of

Within the last Not since Longer

Organization’s Needs vs. Employee’s Needs

Training Strategic Learning

• It doesn’t matter what

When building a true culture of

Hanging out with healthy friends could be the best way to

Organization’s Needs vs. Employee’s Needs

Training Strategic Learning

Developing my CURRENT skills 11.4%

2020 Workplace, Degreed Survey

Organization’s Needs vs. Employee’s Needs

Training Strategic Learning

Marlin Steel’s smart matrix for growth

Learning cultures focus on the needs

For learning cultures to develop,

Alignment is achieved through strong

Get credit for this webinar.

CLO Symposium Apr 13-15 Miami, FL

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