MOHOMED AZMEER

ID - 1102181004
PRODUCT LIFE CYCLE OF NOKIA

Introduction stage
Nokia was stuck in the introduction stage for about an estimated 7 years (around 1992-1999)
before it advanced onto the growth stage. In this stage, Nokia's had tried to create tons of
concept phones, computers, and released a few final phones. Nokia wasn't really a big
company at that time, even though they have been around for so long. In the early 80's, Nokia
has released car phones and but never reached the amount of desired attention. But finally, in
1992, they had come out with their first digital handheld phone. The model was named "The
Nokia 1011" which was also GSM (global systems for mobile communicators) phone, but
also released other CDMA phones. The company had high hopes for the release of this
phone, but sadly the sales were extremely low. Therefore, because of the lack of sales,
Nokia's CEO at that time refused to release more models of that phone, but still wanted to
focus more on making phones from then on to somehow improve.
Growth stage
This was the year of 1999 and more and more things were getting outdated, and the new
century was about to blossom. Nokia was working on a new phone that would be bigger and
better than the last. They had come out with their first ever model without an antenna on
March 18th, 1999. The infamous phone went by the name of: "The Nokia 3210". with more
than a stunning number of an estimated 160 million model sold, and was even recorded to be
one of the most successful and popular phones ever released in history. There were many
reasons why this phone was so successful or why people liked it so much. But hearing from
experience and many sources, it had a very long battery life, it was nearly unbreakable, the
phone came in many different colours (since that was the era where more was better or the
more it stood out was better), and popular games were included, like snake! Now some time
after their successful phone had launched, more and more phone companies were producing
better products like iPhone, Samsung, etc. These companies were gaining more popularity, so
Nokia decided to do something about it. Nokia started to release other phones like the Nokia
N95 to compete with the others.

Maturity stage
The maturity stage lasted around 2009-2011 (which was about 3 years). Nokia was updating
their models to become more modern but still practical. So, what they did was they released a
lot of touch screen models like the N-97 Nokia Phone, Nokia X, etc. Around that time, people
were using less and less keyboards and more touch screen technology, so more people that
enjoyed Nokia phones before, can have even better and more modern phones to choose from.
Since now Nokia was one of the most popular phone providers, they were making enough
money to make more phones and still make profit. So, they lowered phone prices even more.
Everything was a huge success from here and Nokia had made tons and tons of profit. But
this only held up for a few years before things came crashing down for Nokia.

Decline stage
The decline stage lasted from years 2011-The Present. Nokia was rapidly falling apart and
sales were getting lower and lower by the day went on. Nokia had unattractive designs that
nobody was really ever attracted to. The phones were too bulky and impractical for everyday
transportation. By now Microsoft had already bought out Nokia, because since Microsoft
phones were also failing, so Nokia just wanted to depend on Microsoft to maybe rise the
success of Nokia once again. Which this is a case called "Brand Equity". They were selling
Symbian and Microsoft phones, and too many companies were rising on the road to success
already. They tried to beat Apple, but Apple just got more publicity out of it.